Yana Mareicheva
A good strategy is a must-have for anyone who wants to succeed. Similarly, the eCommerce holiday checklist will guide the whole year and give hints about upcoming sale holidays to prepare your dropshipping store ahead.
Throughout the year, there are hundreds of dates to celebrate or commemorate something or someone, and if you think that you have just finished the busiest eCommerce quarter and can go on vacation… Well, slow down! Even though national or international biggest retail holidays always repeat, you still have to target holidays and events throughout a year to successfully grow your online business day by day.
Cyber Monday, Black Friday, Christmas, Valentine’s Day, Mother’s Day, National Pizza Day, Earth Day, and many others are commercial dates that could bring more sales to your online store. Therefore, you cannot miss a complete holiday marketing calendar that will help you to anticipate the most important shopping dates of eCommerce in 2022.
Check out what special days cannot be missing from your 2022 eCommerce Holiday Calendar below. We will walk you a quarter by quarter.
Discover what the new 2022 year prepares for you!
Holiday advertising may sometimes go viral for all the wrong purposes. To prevent it from happening to your company, choose shopping events that are relevant to your brand and target audience. Discover the significance of these events and let your moral compass guide you.
TOP Shopping Holidays in Q1
The first quarter of the year usually shows smaller conversions after the big retail holidays at the end of the year. In fact, January and February are considered the lowest spending months of the year for the average U.S. consumer. But there is a way to change… For example, follow these tips on how to keep selling after New Year and the tricks below.
January Sales Events – Your eCommerce holiday checklist 2022
1st January – New Year’s Day
Target audience: customers around the world
New Year’s Day promotion can be a great end of the year or a wonderful beginning. Your marketing campaign should be mainly focused on New Year’s goals, bucket lists, and even some challenges that might be included throughout the first week of the new year. All the New Year’s attributes, decorations are sold during this period.
2nd January – Science Fiction Day
Target audience: Fans of the Sci-Fi genre, books, movies, games, and comics all over the world.
It doesn’t matter if you like or dislike sci-fi films, or books, or games franchises, but Marvel, Harry Potter, Spiderman, X-man, Star Wars have a huge % of the fans who are fond of! Just look at the random data: with a total value of over $68 billion, “Star Wars” is the fifth-highest grossing media franchise of all time. So, if your dropshipping store is somehow related to the sci-fi world – go ahead and promote it!
6th January – National Shortbread Day
Target audience: Scotland
13th January – National Sticker Day
Target audience: artsy people, families with kids
I don’t know what must happen to make the stickers disappear from our reality or become boring or unnecessary☺ Every sticker means fun! They are so cool they deserve a day to celebrate and promote it if your store is about fun, youth, and creativity. This is a day to put stickers everywhere! Also, you might consider it interesting to celebrate if your store direction is souvenir production: you can easily get them custom printed.
15th January – National Hat Day
Target audience: anyone who wears hats
National Hat Day is an excellent chance to start promoting headwear in your business or to introduce new designs for known products. Especially if you have a clothing eCommerce store.
17th January – Blue Monday
Target audience: anyone who is feeling gloom
Around 15 years ago, a psychologist at Cardiff University was creating a formula to uncover when people are most likely to book a holiday. They concluded that the gloomier they felt, the more likely they were to book a flight to somewhere sunny. Brands all over the world target Blue Monday for their social media and marketing campaigns, in an attempt to spread some joy during the post-Christmas lull. Join them and give your customers some discounts! Don’t Be Blue, We Got You!
17th January – Martin Luther King Jr Day
Target audience: Americans
23rd January – National Pie Day
Target audience: people in the US and pie lovers all over the world
Non-profit organization called the American Pie Council (really?!) preserves the American pie-loving tradition via hobbies and commerce. I recommend preparing some pie designs for your American audience and anyone who enjoys a tasty pie. Yummy time!
24th January – National Compliment Day
Target audience: everyone
Just say thank you to your great customers and offer them something that transmits positive vibes.
26th January – Australia Day
Target audience: Australian
If your store is offering something for BBQs, fireworks or performances – you should definitely take part in it and mark this day on your holiday calendar. Show your love to the Australian audience by creating special Australia Day promotions. Besides, you can check what other products are popular on eBay Australia.
26th January – National Spouse’s Day
Target audience: couples
National Spouse’s Day is another national holiday that encourages spouses to show their love for one another by gifting flowers, presents, and their precious time. Market your items as holiday gifts to remind your consumers that this is a great day to surprise their loved ones.
27th January – Chocolate Cake Day
Target audience: chocolate and cakes lovers
31st January – Grammy Awards
Target audience: music lovers
The Grammy Awards occasion is a fantastic way to increase brand awareness. Follow the flow and create a giveaway contest, so someone from your audience will become rewarded as a real star!
Holiday Sales February – Your eCommerce holiday checklist 2022
1st February – Chinese New Year (Year of the Tiger)
Target audience: the East Asian and the Southeast Asian communities, people around the world who follow the Chinese zodiac
One of the 12 traditional zodiac animals is attributed to each year. 2022 is the tiger’s year, so take it into consideration while choosing your marketing strategies. Some other things which are also popular this time: tea, candies, clothes and hats, toys.
Stack your inventory red or start adding red-colored products in your inventory as it’s the most significant color of the holiday. Never gift anything in black or white. These two colors are often related to funerals and thus might cause discontentment in the mind of your host.
Read more tips on the article bout how to prepare your eCommerce store for the Chinese New Year.
1st – 28th February – LGBT History Month
Target audience: LGBTQ+ community and its supporters
My recommendation is to think carefully before starting a campaign as consumers can easily distinguish between brands that are authentic partners in the fight for equality versus ones that are just trying to make a quick buck. If you are a PRO – make it clear that your support of the LGBTQ+ community is not limited to one month or done as a means of commercialization. Commit to being a part of the movement, not a moment.
1st – 28th February – Black History Month
Target audience: people around the world
Use this month to show love and support to your customers if you also want to commemorate achievements by African-Americans in US history.
2nd February – Groundhog Day
Target audience: people in the US and Canada
4th February – World Cancer Day
Target audience: anyone
Whoever and wherever you are, you can play your part in creating a cancer-free world by promoting it in your store or taking part in a charity task, even if your dropshipping store has nothing related to medicine or caring service.
4th – 20th February – Winter Olympics
Target audience: sports enthusiasts
The games will draw large crowds of sports fans and supporters. The best time to add some new clothing and sport products to make the cheering even more enjoyable.
5th February – World Nutella Day
Target audience: sweet tooth
6th February – Yorkshire Pudding Day
Target audience: England and USA
9th February – National Pizza Day
Target audience: pizza lovers
13th February – Super Bowl LVI
Target audience: National Football League (NFL) fans
To target this event, you don’t have to sell football-related items. Play around with the event by sharing social media photographs, offering a discount coupon, or letting your audience know which side you support.
13th February – Galentine’s Day
Target audience: Parks and Recreation fans
Galentine’s Day was created by a fictional character, but it was not a problem for it to become viral. The internet is full of Galentine’s Day party ideas. Decide what best suits your e-store and care about your customers by providing a good discount!
14th February – Valentine’s Day
Target audience: people around the world
Candies and chocolates, greeting cards and flowers, jewelry and much more stay on the top during this most tender holiday! Selling all romantic attributes and giving inspirational ideas on this Day would be a wonderful strategy for attracting customers to your store. Here are more St. Valentine’s Day products for your eCommerce store.
15th February – Single Awareness Day
Target audience: Single people
Singles Awareness Day is similar to Valentine’s Day, however, it is only for singles. People pamper themselves and their friends or celebrate together being single. Add this day to your sales calendar and produce goods that are hilarious, witty, or just products that are needed at the parties. Being single is also fun 😉
17th February – Random Act of Kindness Day
Target audience: people around the world
It’s an especially good time for kindness and inclusivity marketing campaigns.
20th February – Love Your Pet Day
Target audience: pet owners
Add this holiday to your sales calendar if you lead a pet niche store. Every day is obviously a good day to love your pet, but February 20 gives your consumers an official reason to share images of their adorable pets on social media. It’s a sign for you to advertise playful and fluffy items or run a social media cutest pet contest.
21st February – Family Day
Target audience: Canadians
Promote mugs and blankets for a cozy night in with the family or add sweet family gifts to your stores, such as photo albums, family trees, and family looks.
21st February – President’s Day
Target audience: Americans
27th February – National Retro Day
Target audience: anyone who enjoys feeling nostalgic
Retro designs or old-fashioned products will take your customers back to a period before Instagram, iPhone selfies, Netflix and result to be a great promotion of a National Retro Day at the end of February.
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March Holiday Sale Calendar – Your eCommerce holiday checklist 2022
1st March – Pancake Day
Target audience: pancake lovers
4th March – National Grammar Day
Target audience: language enthusiasts
A paradise for grammar fans and a hell for those who would love to never meet letters and rules again 😛 Consider creating merch with grammar jokes, puns, or tips, and enjoy this day with your customers without fear of seeming boring.
6th March – National Dress Day
Target audience: fashion enthusiasts
If your online business sells dresses or other accessories, this is a day you should put on your marketing calendar. Run a flash sale to boost sales or a giveaway to increase brand exposure. Multiple clothes colors will bring more joy and spring spirit to your clothing dropshipping store.
8th March – International Women’s Day
Target audience: supporters of the movement
Highlight women’s importance and equality in the world, share a friendly discount on the products for women, and look how good it will boost your sales.
10th March – Popcorn Lovers Day
Target audience: popcorn lovers
13th March – BAFTA’s
14th March – Pi Day
Target audience: people passionate about math
A paradise for math fans and a hell for those who would love to never meet math again 😛 Consider creating merch with Pi jokes or tips and enjoy this day with your customers.
14th March – White Day
Target audience: people in China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam
Did you know that a month later after the St. Valentine’s celebration there is another holiday celebrated in Asian countries? Women in several Asian nations give chocolates and homemade presents to their partners, teammates, and friends on Valentine’s Day. The guys return the gesture a month later, on March 14.
The recommendations are the same as on the 14th of February.
17th March – St Patrick’s Day
Target audience: people of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand
With Saint Patrick’s Day around the corner, you can bring some (green) color to your ads! Party and festival stores – be ready to sell the products of the first need: party outfits, dinnerware, food and beverages, posters. Any other ideas? Share in the comments!
17-18th March – Holi Festival
Target audience: Hindus across India and other South Asian countries
20th March – First Day of Spring
Target audience: everyone
Update your ads if you have seasonal products or spring-related items to promote. Make sure you add diverse spring items to your dropshipping store beforehand.
25th March – International Waffle Day
Target audience: waffle lovers
27th March – Oscar Night
Target audience: film lovers
TOP Shopping Holidays in Q2
Well, the beginning of the new quarter means that it’s necessary to look at your analytic data from Q1, check your top-selling products and optimize them even better, remove items that didn’t have sales, focus on your product pages, and add new seasonal products.
It’s recommended to check your customer demographics to set marketing companies smartly and offer them the right products in your online store. Don’t forget that while one part of the world again starts to enjoy the warm weather and spend more time outdoor, another hemisphere gets ready for winter and buys more warm stuff.
So, let’s check the merch calendar and find out which biggest retail holidays you shouldn’t miss!
April Shopping Holidays – Your eCommerce holiday checklist 2022
1st April – April Fool’s Day
Target audience: people all over the world
Pranks and hoaxes are the leaders of the day. Feel free to sell socks, t-shirts, and jackets with funny messages or print them on any daily used product (cup or phone case as an example). You may also utilize this day to demonstrate your sense of humor as an online shop owner. A social media joke, a funny GIF, or a short video may all help to increase brand exposure and engagement.
3rd April – 1st May – Ramadan Start
Target audience: Muslims
Caps, scarfs, hijab, India wares, and so on are fabrics in high demand during Ramadan. All these clothes sell faster during the Ramadan period because most Muslims wear them during the period to show the relevance of Ramadan as a Holy month in Islam.
10th April – Siblings Day
Target audience: siblings
Like on Mother and Father’s Days it is a great idea to sell personalized or matching items like “best brother/sister ever” or “brother/sister of the year”. Definitely will be perfect products to promote on siblings day.
11th April – National Pet Day
Target audience: animal lovers in the US
I offer you the same recommendations as on “Love Your Pet Day” celebrated in February. Add this holiday to your sales calendar if you lead a pet niche store. Every day is obviously a good day to love your pet, but February 20 gives your consumers an official reason to share images of their adorable pets on social media. It’s a sign for you to advertise playful and fluffy items or run a social media cutest pet contest.
15th April – Good Friday
Target audience: people all over the world
A good day in your eCommerce sales calendar for charity or unexpected gifts for your customers. Also might be an appropriate time to collaborate with customers and exchange the free shipping for a post or the most creative comment about your store on their social media page.
15-18th April – Easter (Holy Week)
Target audience: countries where Easter is observed
There are more and more dropshipping entrepreneurs who offer special deals on clothing, seasonal decor, and home goods and decide to invest time in preparing spring sales around the Easter celebration.
15-24th April – Coachella Festival
Target audience: Music and art lovers, people in the US
The Coachella Festival is one of the top profitable music festivals in the world. If you sell items that can be marketed for festivals like these, make you’re your store is prepared and offers some hot discounts!
19th April – Bicycle Day
Target audience: sport and bicycle lovers
21st April – National Tea Day
Target audience: tea lovers
Even if you dropshipping coffee or have a general eCommerce store, you can some tea or tea-related products especially for this day (e.g. cups) together with a special holiday sale to keep conversion rates high.
22nd April – Earth Day
Target audience: people who support environmental protection
Nowadays people are more preoccupied with the Earth and its future. If you are from a green community, your store should already have different eco-friendly products that support the movement. I can only recommend you additionally create a charity campaign to involve your brand’s buyers in deeper engagement with nature and humanity. Remind your shoppers about this day and its goal with your sustainable products and campaigns 😉
23rd April – World Book Day
Target audience: book lovers
If you suppose that your audience wouldn’t mind buying products related to books, offer these products in your store. Just make sure to follow copyright and trademark guidelines.
29th April – National Dance Day
Target audience: dancers
The International Theatre Institute (a UNESCO partner) organized this day. Add this day to your sales calendar if you lead the store with dancing equipment or it might be just a great day to introduce new items or provide festive discounts.
30th April – Honesty Day
Target audience: people in the US
May Calendar Events for eCommerce – Your eCommerce holiday checklist 2022
1st –31st May – Mental Health Awareness Month
Target audience: people in the US
There are lots of options to join the awareness month, starting from selling small products (like bracelets) or printed products with the worthy supporting message, to selling specific treatment stuff (like cards “prompts conversation”) and giving to the charity some % of each purchase to Mental Health America or go to any charity of your choice. Many brands offer their products already including inspiring and impactful messages and donations.
1st May – Labour Day
Target audience: UK
2nd May – Early May Bank Holiday
Target audience: people in the UK
2nd May – Brothers and Sisters Day
Target audience: brothers and sisters
On this day, promote 2-for-1 deals, sell custom printed items about bro&sis union if this idea looks natural in your online store, + offer discounts. On social media pages don’t forget to ask your customers to share their family stories about brothers and sisters.
2nd – 3rd May – Eid al-Fitr
Target audience: Muslims
Create advertising centered on people gathering together to share meals on this day.
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4th May – Star Wars Day
Target audience: Star Wars fans
This is perhaps one of the most significant eCommerce sales days to include in your eCommerce holiday calendar if you and your audience dream of journeying to a galaxy far, far away. Start with some new designs, Star Wars jokes, or an email campaign with a Star Wars theme.
5th May – Cinco de Mayo
Target audience: Mexicans, Mexican Americans
Demonstrate an understanding of the holiday. Respect earns trust and loyalty. Retailers that recognize Cinco de Mayo as a symbol of Mexican solidarity and passion will likely foster deeper connections with all consumers. Shoppers who want to genuinely celebrate Cinco de Mayo expect the goods to be available and, in the case of food, fresh.
6th May – National Space Day
Target audience: everyone
Follow in the footsteps of other brands to attract attention to your products. You can use space-themed images/backgrounds/emojis in your social media marketing.
8th May – Mother’s Day
Target audience: everyone
Mothers deserve a particular thank you on Mother’s Day. Create Mother’s Day cards, prints, or beautiful jewelry, add a variety of items, gifts to Mothers, and establish a Mother’s Day marketing campaign—every mom deserves to be recognized!
Here you can find Mother´s Day product ideas to add to your dropshipping store on this day.
9th May – Europe Day
Target audience: Europeans
It looks really easy and pleasant to commemorate the occasion: promote designs with European themes or start a free shipping campaign to Europe. And you are great!
11th May – National Eat What You Want Day
Target audience: everyone
13th May – World Cocktail Day
Target audience: cocktail lovers
16th May – International Day of Light
Target audience: everyone, science enthusiasts
The International Day of Light celebrates the role light plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy. The celebration of this day allows your e-store to participate in activities that demonstrate how science, technology, art, and culture can help achieve the goals of UNESCO – building the foundation for peaceful societies.
16th May – National Love a Tree Day
Target audience: people in the US, nature lovers
Use plant-loving designs, indoor or outdoor gathering instruments, and or gadgets/electronic inventions for growing plants.
17th May – World Baking Day
Target audience: bakery enthusiasts, chefs
People know already that it is not necessary to be a pastry chef specializing in fancy tortes to celebrate this holiday. Promote spending time with family and friends offering the dinnerware, kitchen equipment for preparing the most diverse baked masterpiece.
20th May – World Bee Day
Target audience: bee lovers
23rd May – Victory Day
Target audience: Canadians
25th May – National Wine Day
Target audience: wine lovers
Wine has already become a lifestyle, a mood. Memes of wine lovers go viral and you can easily step on the wave and stay among those who consider it not only as a beverage but as spirit, mood, and fun. You can offer some gifts or overload the social page with the funniest videos of the best partygoers accompanied by a glass of wine.
29th May – National Biscuit Day
30th May – National Memorial Day
Target audience: Americans
Of course, the best way to commemorate is to give a discount. But, think carefully about the tone and content of your campaign before posting that discount code or social media announcement.
31st May – Spring Bank Holiday
Target audience: people in the UK
Eurovision Song Contest Finale, (to be announced)
Target audience: Europeans
This year, Eurovision will be held in Italy, so if your store includes products related to music, festivals, costumes/dresses, custom production, or Italy in particular – be ready to participate. Make a guessing game on who wins, or start a debate about the greatest costumes!
June sales schedule – Your eCommerce holiday checklist 2022
1st June – Global Day of Parents
Target audience: parents
Plan to start offering sales approximately one month before these holidays to make sure your customers have plenty of time to find unique gifts. You can take into consideration ideas from Mother and Father’s Days.
Start to add summer products to your eCommerce store 2-4 weeks before the summer season starts.
1st June – 30th – Pride Month
Target audience: LGBTQ+ community and its supporters
Kindness and inclusive marketing strategies are extremely effective at this time as all over the world, June is celebrated as Pride Month.
2nd June – Spring Bank Holiday (Target audience: people in the UK)
3rd June – Platinum Jubilee Bank Holiday
Target audience: people in the UK
3rd June – National Doughnut Day
Target audience: Americans, doughnut lovers, people with a sweet tooth
National Doughnut Day was created to honor Salvation Army volunteers who provided doughnuts to soldiers during World War I. Currently, this day is commemorated by preparing, purchasing, or simply eating this sweet delight. Use this day to attract more visitors by offering tasty GIFs or sweet deals.
5th June – World Environment Day
Target audience: people passionate about saving the environment
If your brand is environmentally conscious, your store should already have all the products that care about the environment and it’s the appropriate time to promote eco-friendly products on this day of the eCommerce holiday calendar. I can also recommend you additionally create a charity campaign to involve your brand’s buyers in deeper engagement with nature and humanity.
8th June – Best Friends Day
Target audience: friends around the world
There is no specific recommendation of what should be sold on this holiday like so many men, so many minds. A dinner, a coffee date, or custom “BFFs forever” jewelry or hoodie are just a few ideas for surprising your customers’ besties.
11th June – World Gin Day
Target audience: gin lovers
13th June – International Children’s Day
Target audience: everyone
The theme of every year’s International Children’s Day is defending children’s rights and combating child labor. Create a social media campaign and provide discounts on children’s clothing to demonstrate your support on this day.
14th June – American Flag Day
Target audience: people in the US
This is the time to promote and offer discounts to your customers on anything red, white, and blue.
15th June – National Beer Day
Target audience: UK
17th June – National Flip-Flop Day
Target audience: people who appreciate a good flip-flop
19th June – Father’s Day
Target audience: everyone
Like with Mother’s Day, different countries celebrate Father’s Day on different dates, so double-check when your target audience celebrates fatherhood. The most interesting ideas of what to sell online on Father’s Day you will find here.
21st June – International Day of Yoga
Target audience: yogis, fitness and wellbeing enthusiasts
Sport, fitness, and yoga are popular activities for a physical, mental, and spiritual discipline. If you sell activewear or yoga-related products, June 21 is a day you won’t want to miss.
21st June – Beginning of Summer
Target audience: people in the Northern Hemisphere
21st June – National Selfie Day
Target audience: anyone who’s fond of selfies
Promote selfie products and garments for taking photos, recording, professional photo shooting, and ask your buyers to share their photos wearing your items on social media pages, and let them know that the most creative will be rewarded!
22nd – 26th June – Glastonbury Festival
Target audience: party people
Prepare your dropshipping store with festival-ready things such as fanny packs, bucket hats, t-shirts, crop tops, and other fun items to ensure that your buyers live an outstanding festival experience!
27th June -10th July – Wimbledon Starts
Target audience: sports enthusiasts
The game will draw large crowds of sports fans and supporters. Promote game-related products and marketing campaigns can be themed accordingly. The best time to add some new clothing to make the cheering even more enjoyable.
TOP Shopping Holidays in Q3
Normally Q3 is a quiet quarter where buyers tend to enjoy summer activities, prepare for vacations, and for going back to school. It´s an excellent time to try new strategies, selling practices and find the best selling products to be ready to succeed during the next busiest quarter of the year. There are no big retail shopping holidays during this part of the year. However, there are still possibilities to organize special shopping events and sales.
Let´s check the retail calendar for the Q3:
July calendar with holidays – Your eCommerce holiday checklist 2022
1st July – Canada Day
Target audience: Canadians around the world
Whether you’re a native Canadian or have a Canadian consumer base, July 1 should be on your marketing schedule. Similar to Victoria Day, you may give free delivery to Canada or a celebratory promo code to your clients.
4th July – American Independence Day
Target audience: Americans
The 4th of July pulls Americans together like no other holiday does. Try incorporating some patriotic spirit into your June and July campaigns. If you sell things with American-themed designs, make sure to market them throughout this holiday season.
5th July – National Bikini Day
Target audience: people who wear bikinis
6th – 31st – UEFA Women’s Euro
Target audience: football enthusiasts
Address sports fans to your e-store, give sport-themed items or discount coupons.
7th July – World Chocolate Day
Target audience: chocolate lovers
17th July – World Emoji Day
Target audience: emoji enthusiasts
Put these little icons everywhere: through your text messages, social media posts, and even business emails, and read the reaction. Who knows, maybe your customers prefer your brand with more emojis ☺
18th July – National Ice Cream Day
Target audience: ice-cream lovers
20th July – National Moon Day
Target audience: Americans, science enthusiasts
Celebrate National Moon Day with some space-themed products, like backpacks with galaxy prints or socks with tiny astronauts on them, or at least pay attention to Moon Light Lamps which kids and adults adore so much.
25th July – School Holidays (differs per school)
Target audience: students, parents
Promote educational products to help your customers not go crazy while their children are on holidays.
26th July – Back to School (ends early September)
Target audience: students, parents
Promote educational products, clothing, and studying essentials. Those would be one of the most selling autumn items.
30th July – Islamic New Year
Target audience: Muslims
30th July – International Day of Friendship
Target audience: people around the world
There is no specific recommendation of what should be sold on this holiday like so many men, so many minds. A dinner, a coffee date, or custom “BFFs forever” jewelry or hoodie are just a few ideas for surprising your customers’ besties. In general, try to celebrate this day by promoting personalized gifts.
31st July – National Avocado Day
Target audience: avocado lovers
August marketing calendar – Your eCommerce holiday checklist 2022
1st August – Summer Bank Holiday
Target audience: Scotland
5th August – International Beer Day
Target audience: beer lovers
8th August – International Cat Day
Target audience: animal rights defenders and supporters, cat owners/lovers
Good day to spread the awareness about cat adoption and additionally promote pet essentials, cat-focused items might be discounted or have free shipping.
9th August – Book Lovers Day
Target audience: book lovers
11th August – Son and Daughter Day
Target audience: parents
Start offering sales approximately one month before these holidays to make sure your customers have plenty of time to find unique gifts. Focus on gadgets, clothing, and custom printed products.
17th August – National Nonprofit Day
Target audience: non-profit organizations, volunteers
You may add this day to your merch calendar if you want to increase awareness about nonprofit organizations by highlighting your favorite nonprofits on social media, inspiring your audience to volunteer for a nonprofit, and following the same example to demonstrate to your consumers how responsible and socially conscious your company is.
19th August – World Photography Day
Target audience: photographers, art lovers
It’s a good day for promoting photo gadgets, equipment for photo shooting, decorations for themed shooting, and wall art as well.
21st August – Poet’s Day
Target audience: poetry and literature lovers
25th August – National Burger Day
Target audience: burger lovers)
26th August – National Dog Day
Target audience: dog lovers
The same theme as on the International Cat Day: promote pet essentials, dog-focused items might be discounted or have free shipping.
29th August – Summer Bank Holiday
Target audience: people in the UK
eCommerce Sales Calendar for September
1st September – Autumn Begins
Target audience: everyone
It’s a perfect time to promote fall clothes and warm equipment for indoor and outdoor leisure.
4th September – Father’s Day Shopping Holiday
Target audience: Australians
Like we have mentioned above, different countries celebrate Father’s Day on different dates. This date is important for the Australian audience but lucky you as again can check out our list of the most interesting ideas to sell on Father’s Day here.
5th September – Back to School (differs per school)
Target audience: students, parents
5th September – Labour Day
Target audience: Americans and Canadians
The end of summer and Labor Day often are connected. It’s time for many shops and buyers to start thinking about wardrobes for the next season.
5th Se11th September – National Grandparents Day
Target audience: people around the world, grandparents
Plan to start offering sales approximately one month before these holidays to make sure your customers have plenty of time to find unique gifts. You can take into consideration ideas from Mother and Father’s Days or Family Days. Promote mugs and blankets for a cozy night in with the family or add sweet family gifts to your store, such as: photo albums, family trees, and family looks. As grandparents adore seeing all their big family gathered together and united.
12th September – National Chocolate Milkshake Day
12th September – National Video Games Day
Target audience: video gamers in the US
Gaming is one of the world’s fastest-growing industries (especially since the pandemic’s appeared), so it’s an excellent niche to go into right now. Use National Video Games Day to promote your video game preferences and introduce gaming-related items.
15th September – 15th October – National Hispanic Heritage Month
Target audience: Hispanic Americans
These four weeks are extremely important for demonstrating your support and celebrating customers who are a part of these communities. All Hispanic-related products should be promoted.
16th September – World Guacamole Day
17th September – 3rd October – Octoberfest
Target audience: Germans and fans of Oktoberfest
Build your marketing efforts around amusing content, costumes, and beer if you can see your audience unwinding with a cool beverage.
23rd September – First Day of Fall
Target audience: people in the Northern Hemisphere
26th September – European Day of Languages
Target audience: Europeans, language enthusiasts
27th September – World Tourism Day
Target audience: traveling enthusiasts
30th September – Australian Football League, Grand Final
Target audience: Australian football fans
Football enthusiasts from all around the country are gathered to the AFL and the AFL Grand Final. Show your Australian consumers that you care by offering discounts or new sportswear.
eCommerce Holiday Checklist for Q4
It´s the busiest selling period of the year. One of the key factors to have a successful Q4 is to prepare your eCommerce store beforehand: to add demanding products, launch marketing strategies, and ads. Besides, it is to meet shipping deadlines and products descriptions in case you do dropshipping. Therefore, it is critical to have a plan for all the biggest retail shopping events of this quarter.
October marketing calendar – Your eCommerce holiday checklist 2022
1st – 31st October – Black History Month
Target audience: people in the UK
1st – 31st October – Breast Cancer Awareness Month
Target audience: people in the UK
Whoever and wherever you are, you can play your part in creating a cancer-free world by promoting it in your store or taking part in a charity task, even if your dropshipping store has nothing related to medicine or caring service.
1st – 31st October – Go Sober for October (Stopober)
Target audience: people in the UK, everyone
1st October – International Coffee Day
Target audience: coffee lovers
Owners of coffee eCommerce stores is your day! Prepare for it some special offers. And don´t forget to notify your buyers in email newsletter or other marketing campaign.
1st October – World Vegetarian Day
Target audience: vegetarians
Since 1977 many individuals have been experimenting with plant-based diets, either for variety’s sake or to minimize their animal consumption for health, environmental, or ethical reasons. To commemorate this day, consider running a special promotion or sharing some vegetable GIFs or even recipes on social media.
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2nd October – World Smile Day
Target audience: people around the world
Promote everything that brings a smile and a good mood. Printed stuff, decorations, clothes and any types of products… seriously anything! Only remember that the World Smile Corporation owns the trademark on “World Smile Day” for launching smiling marketing.
5th October – World Teacher’s Day
Target audience: people around the world
On #WorldTeachersDay, we honor all teachers. Any teacher will feel appreciated for the excellent work they do if they get thoughtful personalized gifts and kind words.
10th October – World Mental Health Dayt October – International Coffee Day
Target audience: everyone
There are lots of options to become a part of this day, starting from selling products with worthy supporting messages, to selling specific treatment stuff and giving to the charity some % of each purchase to any charity of your choice. Many brands offer their products already including inspiring and impactful messages and donations.
10th October – Canadian Thanksgiving
Target audience: Canadians
Families cook and eat special meals together. So, again would be perfect to start promoting dinnerware, food and beverages, cards and you also can join the moment to thank your buyers for their loyalty and support.
16th October – World Food Day
16th October – Bosse’s Day
Target audience: anyone who’s ever had a boss
On this holiday, office gifts and souvenir production like posters, mugs, and t-shirts are excellent presents. People who are self-employed or freelancing should be targeted as well—they are their own bosses.
22nd October – National Nut Day
Target audience: nut lovers
25th October – World Pasta Day
Target audience: pasta lovers, Europeans
26th October – National Pumpkin Day
Target audience: pumpkin lovers
31st October – Halloween
Target audience: people in the Western world
Use this day to promote a little spookiness to your social media marketing, run a special costume or decorate promotion. Also start to add and promote Halloween products 2-4 weeks before this day.
November marketing calendar – Your eCommerce holiday checklist 2022
1st – 30th November – Movember (Men’s Health Awareness Month)
A national observance is used to raise awareness about health care for men and focus on encouraging boys, men, and their families to practice and implement healthy living decisions, such as exercising and eating healthy. It means, if your store somehow is related to activity, green community, and beauty, health care niches – add this month to the calendar and promote your inventory.
1st November – World Vegan Day
Target audience: vegans
November seems to be a great time for launching new, plant-loving designs, or promoting eco-friendly products which are safe for the environment.
1st November – Melbourne Cup
Target audience: Australians
5th November – Guy Fawkes Night
Target audience: the UK
This holiday has a curious history which I won’t mention here to let you discover it yourself if you wish 😉 But what we need to know is that, on this day, people still light bonfires and celebrate with fireworks. And if your store is PRO in this field – help them pass a cozy celebration with some warm custom beanies.
11th November – Sale 11.11. / Single Day Sales
Target audience: all over the world, especially Asia
11.11. appeared as the Single Dat but was converted in one of the biggest sales event in the world. Such big retailers as Alibaba, AliExpress, ChinaBrands, etc. have insane sales this day. If you are dropshipping from China, use it to get some extra money and offer lower prices for the most popular items you sell.
11th November – Remembrance Day
Target audience: Canadians, Australians, and British
13th November – Remembrance Sunday
Target audience: Canadians, Australians, and British
19th November – International Men’s Day
Target audience: men and boys
Highlight men’s importance in the world, share a friendly discount on the products for men, and look how good it will boost your sales. Ideas can be taken from Father’s Day as an option.
24th November – American Thanksgiving
Target audience: Americans
Families cook and eat special meals together. Would be perfect to start promoting dinnerware, food, and beverages, cards. And you also can join the moment to thank your buyers for their loyalty and support.
25th November – Black Friday – one of the biggest sale events
Target audience: bargain hunters, holiday shoppers
The week before Black Friday can be as busy as Black Friday itself. Make sure your top sellers are discounted and promoted. Add top selling dropshipping Black Friday items, adjust your marketing campaign, get traffic to your e-store in advance.
28th – November – Cyber Monday -the biggest retail sales event
Target audience: bargain hunters, holiday shoppers
Cyber Monday as well is extremely exciting and nerve-racking for those who sell tech. Also, make sure your top sellers are discounted and promoted with a discount on your side.
Calendar December Holidays – Your eCommerce holiday checklist 2022
4th December – National Sock Day
Target: anyone who wears socks
Target audience: cookie lovers
12th December – Green Monday
Target audience: holiday gift shoppers
The second Monday in December is Green Monday, which is one of the biggest retail shopping days in the United States. It’s the day when consumers discover they only have around ten days till Christmas to mail their gifts. If you still haven’t started to promote Christmas and New Year’s products – it’s time.
14th December – Christmas Jumper Day
Target audience: Christmas enthusiasts and wardrobe fashionistas
17th December – Super Saturday/Panic Saturday
Target audience: holiday gift shoppers
One of the busiest shopping days of the year occurs on the Saturday before Christmas. Despite the fact that many buyers will visit physical stores, this is an excellent time for online businesses to provide free delivery and advertise “last-chance” sales.
18th December – National Free Shipping Day
Target audience: holiday gift shoppers
Join other eCommerce store entrepreneurs in promoting National Free Shipping Day and check if your sales would increase!
18th – 26th December – Hanukkah
Target audience: Jewish community
If you decide to include Hanukkah in your marketing calendar, keep in mind that it is not related to Christmas and that you are familiar with the holiday’s meaning. Even while some families still give gifts, it is a time to spend quality time with your loved ones. Candles, decorations, and other cozy products can be used in your advertisements and campaigns.
24th – 25th December – Christmas Eve&Day
Target audience: countries where Christmas is a public holiday
Here are some Christmas products ideas to sell before this special occasion.
26th December – Boxing Day
Target audience: people in the UK, Canada, Australia, South Africa, and New Zealand
26th December – 1st January – Kwanzaa
Target audience: African Americans, people in the African diaspora
During the week people burn candles and exchange mostly homemade rather than store-bought gifts. So, if you want to target this holiday, focus your marketing efforts on African cultural values and beliefs.
28th December – Bank Holiday
Target audience: people in the UK
31st December – New Year’s Eve
Target audience: people who follow the Gregorian calendar
The last day of the year is traditionally celebrated by social gatherings with fireworks. It’s also the perfect opportunity to show your most gorgeous party outfit.
Brands and companies send their customers the best New Year’s greetings, reflect on the previous year, or conduct special deals, generally on things that may be utilized in the event’s preparation or according to the data they collected from the user’s cart.
Final Lines
Every holiday or significant sales events gives a chance to boost sales and to increase brand revenue. Correct and thoughtfully built marketing strategy creates your customers’ interest in your company during each major holiday and ensures them that your website is safe, interesting, and worthy of multiple visits.
I hope we helped you with this eCommerce holiday checklist to see how important it is to start planning your promotions well ahead of time. Of course, in case you want to see progress in sales and create a loyal customer base.
Take advantage of our Ecommerce Holiday Calendar 2022 – optimize sales during the most significant shopping periods of the upcoming year and enjoy the result!
