in ,

How To Brand A Product: A Simple Guide For Dropshippers

14 min read
how to brand a product guide

Brand identity is crucial for success in today’s market. It’s more than just a name; it’s a distinct personality that connects with your target audience. How to brand a product comes in handy when dropshipping to stand out and create more sales.

Moreover, working on your brand and the message you want to send to potential customers can quickly increase traffic, sales, and client loyalty.

In this article, we will go through how to brand a product, register your business brand, and find the best dropshipping supplier to work with.

Is It Legal To Brand A Dropshipping Product?

When you’re dropshipping, its legal to brand your product as long as you don’t copy others and follow the rules. That’s why it’s essential to be unique while branding your product to avoid looking unprofessional by copying others.

Additionally, creating an identity that’s unique and stands out from the competition can lead you to have a much more structured business with better results in the long run.

General Rules When Dropshipping Products

So the first question you may ask yourself is, is dropshipping legal?  And the short answer is yes. However, you must follow some rules to ensure you do everything right.

It’s best to avoid selling copyrighted, agerestricted, or forbidden products. Plus, specific categories like medical items or supplements may be best to avoid.

Ultimately, by following these guidelines, you can run a successful and fair dropshipping business.

How To Brand A Product – Full Guide

Creating a brand identity for your store may feel like hard work at the beginning, and you may need additional help from a designer and run Ads to make your store known.

Don’t worry; here’s how to brand a product without hiring someone or spending on expensive advertisement campaigns.

1. Conduct Brand Product Research

Competitors Research

Competitor research is like being a detective in the business. You find out who your business rivals are and what they’re up to. Look at what they sell, how they offer it, and who they target.  

Consequently, this will help you learn from what they do well and what they don’t. It’s not about copying them but figuring out how to improve your business and stand out.

Market Research

Another factor to play is finding a target niche. This narrows your target audience and provides a better insight into who will be interested in buying what you offer.

Check out what people need and how crowded the market is. You can even try a miniature version of your idea to see if it works. 

Product Research

Choose a specific product type within your chosen niche for your store. This helps avoid confusing customers with too many options. Doing this lets you see if these products are popular with your clients and decide whether to keep or change them. 

In short, concentrate on specific subcategories rather than general ones. For instance, focus on outdoor cycling sports products instead of all kinds of sports items for better performance.

2. Create A Brand

A brand is like your business’s face and personality, which helps customers recognize and connect with your products. A professional logo and clear message will help you gain relevance in the market.

Why Is It Essential To Have A Brand For Your Dropshipping Business?

Let’s examine three main reasons why branding your products benefits your dropshipping store

  1. What Makes You Special: Consider what makes your products different and better. 
  2. A Cool Name and Logo: Your brand name and logo should be creative and easily remembered.
  3. How Your Brand Talks: Decide what kind of voice your brand has. Is it fun and playful, or severe and thoughtful? Ensure it speaks in a way your customers like and relate to. Most importantly, be consistent with how you communicate with your audience.

Check out these Successful Print On Demand Stores to get inspired.

3. Register Your Dropshipping Brand Business

To register a trademark, like putting your official stamp on your brand, you must fill out a form with the U.S. Patent and Trademark Office (USPTO).

Moreover, you can do this easily online using their Trademark Electronic Application System (TEAS), or you can send it in paper form.

Heres a quick tip: Always get legal advice about your business, especially where you’re selling from and to. 

4. Find A Supplier For Your Branded Products

Finding the perfect supplier for your branded dropshipping products is super important. It’s like finding a great business partner to help you grow your store.

Additionally, you want to ensure the supplier you choose meets all your needs and is someone you can rely on on how to brand a product.

For instance, here’s a list of things you must consider when choosing a reliable supplier:

  1. Dropshipping Friendly: Look for suppliers on board with the dropshipping model. This means they’ll send products directly to your customers for you.
  2. Offers Product Branding: Choose suppliers who can help make your products stand out with unique branding, like adding your logo or custom designs.
  3. Custom Packaging: Search for suppliers who let you put your brand and design on the products and packaging.
  4. Fast Shipping Times: Find suppliers who deliver quickly. Nobody likes to wait too long for their stuff, so fast shipping can make your customers happy.
  5. Quality Products: Always go for suppliers who offer high-quality stuff. Good quality means satisfied customers and fewer returns.

Work with multiple suppliers to always have enough stock. Here’s a selection of reliable suppliers.

5. Choose A Dropshipping Platform

If you’re considering selling products online, you have a few options.

One option is to sell on ecommerce marketplaces like Amazon, eBay, or Etsy. While this gives you access to a broad audience of potential customers, it’s worth noting that there are some limitations.

For example, limited customization options make it difficult for your brand to stand out.

Another option is to use an ecommerce platform like Shopify, WooCommerce, or Wix. This option allows you to customize your store to align with your brand identity without needing a ton of technical know-how.

Nonetheless, setting up your store does require at least some tech skills. And, of course, you’ll be responsible for protecting your customers’ data.

6. Add Brand Products To Your Dropshipping Store

When you already know the type of products you want to import into your store, you will have two options to do this task.  

For instance, you can do it manually, meaning you do it yourself, or you can use a tool to help you

Let’s quickly review both scenarios:

  1. Manual Importing: You copy all the product details like names, descriptions, and pictures from the supplier’s website by hand. It can be slow and take up much of your time.
  2. Automatic Importing with AutoDS: This tool makes things way easier. It grabs all the product info from the supplier’s website and lets you quickly add it to your store. You can even add many products at once or just one at a time, whatever works best for you.

By working with the AutoDS product importer, you will have an accessible option that will allow you to add products to your store quickly.

You add products to your store by clicking the “Add Product” button at the top-left and deciding whether to add one product or multiple simultaneously.

Dropshipping Product Import

Once ready to import, you simply input the links and choose whether to import them directly or save them as drafts.

7. Market Your Brand Products 

To market your dropshipping store and products, you need to use a mix of strategies that will attract customers and help make sales.

For example, here are some easy tips to get you started:

  • Use Social Media: Create accounts on Instagram, Facebook, and Pinterest and post interesting content to engage your audience. You can also run ads to reach more potential customers.
  • Use Advertising: Use paid ads on Google, Facebook, or Instagram to reach more people.
  • Share Customer Reviews: Show positive reviews on your store and social media pages to build trust with your audience.
  • Offer Discounts: Run special deals or discounts to encourage people to buy your products.
  • Make Your Store Visible Organically: Make your store accessible to find without paying for ads by using relevant keywords and creating great content.
  • Participate in Online Communities: Join groups related to your niche and participate to build brand awareness.

You can learn more about different branding strategies that will help you boost your sales in the AutoDS Marketing article’s section.

8. Offer Impeccable Customer Support

Excellent customer service is crucial for building a solid relationship with your audience and ensuring their satisfaction.

For example, here are some tips to provide excellent customer service:

  • Be Quick to Help: When customers have questions or problems, answer them fast. This shows you care about their needs.
  • Listen and Understand: Listen to your customers’ words and be kind. Understanding their feelings can help solve their problems better.
  • Be Clear and Correct: Always give information that’s easy to understand and correct. This stops any mix-ups.
  • FollowUp: After you fix something for a customer, check with them to ensure they’re happy with how it was handled and ask for their thoughts.
  • Learn from Feedback: Listen to what customers tell you about your products and services, and use that info to improve things.
  • Make It Personal: Use their name and remember things from past chats to make customers feel unique and valued.

Best Suppliers To Dropship Branded Products

How to brand a product gets easier by using the right platforms which will allow you to create a distinctive brand identity for your store

AutoDS Marketplace & Private Suppliers

AutoDS Marketplace

AutoDS is like a super-helper for your dropshipping business. It’s got everything you need in one place to make your business bigger and better. With AutoDS, you can find popular products to sell, learn how to brand a product, and handle all your orders automatically.

Finding trending products

With AutoDS, you can find the hottest products to dropship. Using AutoDS Winning Products Hub, you can easily track down trending items you can sell.

Trending Dropshipping Products

In addition, you can see helpful information about the product, such as the category it’s listed in, how popular it is, and how many people are selling it.

Trending Product Analysis

Customizing your products

One of the most incredible things about AutoDS is that you can find and sell products from any category through their Marketplace.

Moreover, using their PrintOnDemand feature, most of these products can be personalized with your logo. This feature will give you the tools on how to brand a product easily. 

It is perfect for creating and selling custom designs, giving you an advantage and making you stand out in the market. This is how to brand a product easily and quickly with AutoDS.

Branding A Dropshipping Product


Printify offers over 850 customizable products, such as t-shirts, hoodies, socks, mugs, canvas, and notebooks. With their Print-on-Demand service, they handle the printing and delivery directly to your clients.

Furthermore, their prices are affordable, so you can focus on creating and selling custom products to build your business slowly.

In short, the way Printify works is that you first choose a product, and you can use their mockup generator to design your product and customize it to your liking. After that, you publish it on your store by connecting it to the platform. This is how to brand a product with Printify.


Gelato’s website makes ordering your favorite items easy without any hassles. You don’t have to worry about meeting any minimum order requirements. They offer a wide range of items to choose from, including clothing, home decorations, photo books, and kitchen products.

To sum up, You simply design your product logo in their platform and once you are done, Gelato will ensure your product gets delivered from the nearest printing building. This is how to brand a product with Gelato.


Printful has a service that lets you design and sell your products online. First, pick a product from their extensive catalog, like a t-shirt or a mug, and then add your design. 

Once your design is ready, you connect your online store to Printful. This way, your designed products appear in your shop for people to buy. You also set up how to pay Printful when someone buys your items.

Moreover, you can ask for a product sample to check the quality yourself.


CustomCat is a fun and easy way to start selling custom products online. First, you create a free account on CustomCat, where you can upload your designs, check orders, and more.

Also, you can connect your dropshipping store to their website, upload your designs, pick products like apparel or drinkware to customize, and then export these products to your store.

CustomCat creates and ships the product to your customer when you make a sale.

Frequently Asked Questions

Can I Brand An Existing Dropshipping Store?

How to brand a product for your dropshipping store is doable. You get to customize your store with fabulous themes and logos to make it feel like your own. It’s all about making your store stand out from other sellers.


Now that you know how to brand a product and the importance of creating a notable dropshipping store with your stamp, you can easily start your creative journey with the help of the different platforms mentioned in the article.  

Also, add some excellent design touches that reflect your brands personality.

Lastly, listen to your customer’s opinions to understand what works and what doesn’t. Keep improving your brand to connect with your audience and make them feel like they are part of something special

If you want to learn more about how to start and operate an effective dropshipping store, make sure to read the following guides:

Written by Artem Zmitrovich

Artem is a versatile person with a wide range of knowledge and skills, good erudition. With his technical and soft skills, Artem is always happy to help.

Leave a Reply

Your email address will not be published. Required fields are marked *