If you’re a dropshippers or even a regular eCommerce seller, you might want to get on the easter trend train as soon as possible. Easter Holiday is coming this April and lots of shoppers plan to celebrate it. Besides, Easter is one of the biggest holidays in this quarter that with the right preparation can increase your online revenue! That’s why online sellers have started already to get ready for Easter dropshipping, so you do!
Not to mention that most people are planning to celebrate this Easter 2022. In the midst of ending this pandemic that haunted us for two years, people want to get their holiday mood on — and who wouldn’t?
— So, don’t lose time! Start listing Easter items in your eCommerce store! In this post, we will present you what to sell on Easter 2022.
The term Easter is experiencing extremely high weekly search volume starting from March — on Google Trends. Anything related to this holiday is on the rise, an indicator of how consumers are planning to celebrate the holiday come April.
You can see the rise of searches based on Easter items between the start of March all the way to April which is when this holiday is celebrated.
You can also see that the top countries where you can practice Easter dropshipping are Australia being the top option, Ireland, New Zealand, the United Kingdom, and of course the United States.
Furthermore, a study conducted by the Statistic Brain Research Institute back in January of 2019 revealed that US citizens tend to spend a grand total of $14.6 billion (roughly) on Easter related products.
Not only that, if you’re an eBay dropshipper, you can see a clear demand on eBay’s market as well. By using the Terapek Marketing Tool, you can analyze the trend line of Easter products under the Holiday & Seasonal category.
So now that we established the “why” it’s important to keep up with seasonal trends like this one. Let’s go through the best Easter dropshipping products you can start listing.
But before we start, let’s dive into a few key points you should know about as a dropshipper.
We’ll first review a few steps that every seller should take in order to prepare and be on top of their selling game whether it’s on eBay, Amazon, Walmart, Facebook, or Shopify.
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Dropshipping Store for Easter Holiday
When it comes to seasonal dropshipping and trends such as Easter, it’s important to be on top of what the market wants and demands. This holiday season will raise demand for Spring related items.
Being this said, it’s not only about the type of products to sell, it’s equally important to understand the niche market you would like to target — the categories you’d like to sell in.
So, in order to start generating some real cash, let’s review three key bullet points that you should cover:
- Listing checkup: If you have some dropshipping experience, review the types of products that you offer. What are your best selling products and under what category? This will help you determine which types of Easter items will benefit you based on your store and based on your sales history.
- Market analysis: As previously shown, it’s important to analyze the market trend of this holiday. If you are selling on eBay, you can use Terapeak to determine the market size, amount of sellers, trend line, market share, etc. — Be professional about how you dropship on any marketplace.
- Market segment: Understanding what you offer and how the market behaves, you can now specify what specific niche or category you’d like to target. Are you going for Easter decor, collectibles, stamps or clothing? Target your segment and provide what your consumers will want and need.
Remember that in order to have a successful physical or eCommerce business, you need to understand the needs of your target market. What motivates buyers to purchase a specific product or service.
Based on that information you can start sourcing and supplying. The good thing about the dropshipping approach is that it’s easier to get your products because you do not need to purchase inventory ahead of time. It’s all about finding the right supplier to source the items from.
You can choose from US suppliers for a relatively higher price on items but better shipping or Chinese suppliers where you can find great deals on products that have a big demand on US online retail markets in order to benefit from higher profits because you will sell cheaper than your competitors.
For that, you’ll need to be prepared before time because as you know, it takes between 2-3 weeks for the item to arrive at your client’s doorstep.
Best selling Easter Dropshipping Items this 2022
Here’s a quick survey conducted back in 2021 by Prosper Insights & Analytics which is a company that specializes on gathering consumer data. It was presented by the National Retail Federation (NRF) showcasing the top planned Easter purchases in the USA.
This survey explains that at least 79% of Americans plan to celebrate this holiday in the midst of a post-pandemic debacle which lowered the total spending amount for just a small percentage by 2021.
This goes to show that consumers are still active and this number is growing as we already have more overall economic activity around the world. Furthermore, it shows the total amount that US consumers are willing to spend. This is good for dropshippers to know in order to properly price their products.
It’s not only about covering the item’s cost on the supplier’s page along with the marketplace’s fee, it’s about offering a competitive price that correlates to the market’s demands.
The amount consumers were willing to pay back in 2021 was a total of $179.70. This means that it’ll state pretty much the same this year or it’ll elevate a little bit.
Lastly, you can also see the top planned Easter purchases which would remain the same this year. The majority of consumers spend on Easter candy & food. Moreover, we can see that the trend continues with Easter gifts along with decorations.
— Let’s review each of the top categories you should be looking for to list on your dropshipping store.
Here’s a list of Easter products you can offer in your dropshipping store and then we will break them down one by one:
- Easter baskets.
- Easter eggs.
- Easter foods & candy.
- Personalized Easter items.
- Easter decorations.
- Easter Beauty Related Makeup Products.
- Easter themed clothing.
- Toys for Easter Egg Hunt.
- Easter DIY Products
These are the most common Easter items people tend to buy on this holiday. That’s why you should be looking for them and start listing as soon as possible!
1. Dropship Easter Baskets
Easter baskets along with Easter egg hunts are the most popular items on this holiday, especially for kids. Lots of parents like to organize small gatherings where kids can play along finding all of the hidden Easter eggs and once they have them, they collect them in these special Easter baskets.
Of course, baskets aren’t just for hunts as many are perfect for decorating your house with Easter displays.
— That is why this item is the top product to sell this spring.
2. Easter Eggs:
As aforementioned, Easter baskets and Easter eggs are the top two main go-to’s this season. Parents hide these eggs all over the place and the children have to find them making it an exciting hide & seek game — I remember when I used to play it!
There are so many options in terms of colors and sizes. It really doesn’t matter which one you decide to dropship, as long as you offer the product. You can dropship by bulk on Alibaba, a Chinese Wholesale Dropshipping supplier. The benefit is that you’ll be able to acquire the product at a cheaper price to the list by volume in your dropshipping store.
3. Easter Foods & Candy
There are all sorts of Easter-themed foods you can dropship in your store. You can look for the top-selling items and list them in your store. However, it really doesn’t matter which type of food you sell, as long as you offer some sort of Easter candy. These have a huge demand.
You can do some research to find sweets that taste good and allow for a decent profit margin for dropshipping. You can also check the reviews to see what other customers think of the taste, or, buy some to try before you sell them.
4. Personalized Easter Items for dropshipping
You can also think out of the box and instead of selling standard Easter items, you can offer personalized Easter gifts for everyone. Simply type in the keywords “Personalized Easter Gifts” on your chosen supplier’s page and search for the best-selling option.
5. Dropshipping Easter Decorations
Many US consumers tend to spend at least between $20-30 on Easter decorations. Most of these decorations are of religious nature or they could be festive spring-related. Nonetheless, what you need to focus on is to provide these types of decorations in your store.
Easter products such as Egg or Rabbit shaped stickers for windows are a good choice. Even plush toys are great items to offer.
These decorations also may include:
- outdoor easter decorations.
- Easter table decor.
- Easter bunny decor.
- Easter tree decorations.
- Easter door decorations.
- Easter home decor.
- lighted Easter decorations.
- Easter party decorations.
These types of beauty products are getting a lot of attention lately. It’s not your typical dropshipping item to offer, however, lots of eCommerce stores are starting to sell egg-shaped beauty products for women. Remember that the majority of consumers are women. Therefore it would be nice to appeal specifically to that niche.
7. Clothing for Easter Dropshipping
Clothing has become very popular among online retail stores. Especially when it comes to apparel for kids.
This can be a great opportunity for you as a dropshipper to make some extra cash this season. Use Easter discounts and other incentives to attract new customers to your store. Most consumers are likely looking for good deals on clothing.
— Don’t miss out on your chance!
8. Toys for Easter Egg Hunt
Toys or other products for the Easter Egg Hunt must be also in your dropshipping store this spring season. The more varieties, the better! Give your customer a chance to pick what they want to buy for the holiday. And then add more similar items!
9. Sell Easter DIY Products
DIY Easter crafts and products related to them are also demanding product sites to sell on Easter. For example, it can be products to make Easter wreaths, baskets, and other Easter decorations. In addition, you can dropship Easter DIY sets that are already available on Amazon or other popular dropshipping suppliers.
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To sum it up, there’s a lot of demand worldwide when it comes to Easter products. Springtime is celebrated big time and retail stores are packed with Easter-oriented products. It’s an eCommerce holiday as well, so you need to prepare your store for Easter dropshipping.
As you learned in this article, the rise of demand and spending when it comes to Easter items is a goldmine opportunity for any seller and dropshipper. Now you know what best Easter items to dropship in 2022.
Happy Easter everyone!