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eCommerce Holiday Calendar 2022: Prepare for Top Shopping Holidays

A good strategy is a must-have for anyone who wants to succeed. Similarly, the eCommerce holiday calendar will guide the whole year and give hints about upcoming sale holidays to prepare your dropshipping store ahead.

Throughout the year, there are hundreds of dates to celebrate or commemorate something or someone, and if you think that you have just finished the busiest eCommerce quarter and can go on vacation… Well, slow down! Even though national or international biggest retail holidays always repeat, you still have to target holidays and events throughout a year to successfully grow your online business day by day. 

Cyber Monday, Black Friday, Christmas, Valentine’s Day, Mother’s Day, National Pizza Day, Earth Day, and many others are commercial dates that could bring more sales to your online store. Therefore, you cannot miss a complete holiday marketing calendar that will help you to anticipate the most important shopping dates of eCommerce in 2022. 

Check out what special days cannot be missing from your 2022 eCommerce Holiday Calendar below. We will walk you a quarter by quarter.

Discover what the new 2022 year prepares for you!

eCommerce Holiday Calendar

TOP Shopping Holidays in Q1

The first quarter of the year usually shows smaller conversions after the big retail holidays at the end of the year. In fact, January and February are considered the lowest spending months of the year for the average U.S. consumer. But there is a way to change… For example, follow these tips on how to keep selling after New Year and the tricks below.

January Sales Events – Your eCommerce holiday checklist 2022

January Sales Events

1st January – New Year’s Day

Target audience: customers around the world

New Year’s Day promotion can be a great end of the year or a wonderful beginning. Your marketing campaign should be mainly focused on New Year’s goals, bucket lists, and even some challenges that might be included throughout the first week of the new year. All the New Year’s attributes, decorations are sold during this period. 

2nd January Science Fiction Day

Target audience: Fans of the Sci-Fi genre, books, movies, games, and comics all over the world.

It doesn’t matter if you like or dislike sci-fi films, or books, or games franchises, but Marvel, Harry Potter, Spiderman, X-man, Star Wars have a huge % of the fans who are fond of! Just look at the random data: with a total value of over $68 billion, “Star Wars” is the fifth-highest grossing media franchise of all time. So, if your dropshipping store is somehow related to the sci-fi world – go ahead and promote it!

6th January – National Shortbread Day

Target audience: Scotland

13th January – National Sticker Day

Target audience: artsy people, families with kids

I don’t know what must happen to make the stickers disappear from our reality or become boring or unnecessary☺ Every sticker means fun! They are so cool they deserve a day to celebrate and promote it if your store is about fun, youth, and creativity. This is a day to put stickers everywhere! Also, you might consider it interesting to celebrate if your store direction is souvenir production: you can easily get them custom printed.

15th January – National Hat Day

Target audience: anyone who wears hats

National Hat Day is an excellent chance to start promoting headwear in your business or to introduce new designs for known products. Especially if you have a clothing eCommerce store.

17th January – Blue Monday

Target audience: anyone who is feeling gloom

Around 15 years ago, a psychologist at Cardiff University was creating a formula to uncover when people are most likely to book a holiday. They concluded that the gloomier they felt, the more likely they were to book a flight to somewhere sunny. Brands all over the world target Blue Monday for their social media and marketing campaigns, in an attempt to spread some joy during the post-Christmas lull. Join them and give your customers some discounts! Don’t Be Blue, We Got You!

17th January – Martin Luther King Jr Day

Target audience: Americans

23rd January – National Pie Day

Target audience: people in the US and pie lovers all over the world

Non-profit organization called the American Pie Council (really?!) preserves the American pie-loving tradition via hobbies and commerce. I recommend preparing some pie designs for your American audience and anyone who enjoys a tasty pie. Yummy time!

24th January – National Compliment Day

Target audience: everyone

Just say thank you to your great customers and offer them something that transmits positive vibes. 


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26th January – Australia Day

Target audience: Australian

If your store is offering something for BBQs, fireworks or performances – you should definitely take part in it and mark this day on your holiday calendar.  Show your love to the Australian audience by creating special Australia Day promotions. Besides, you can check what other products are popular on eBay Australia.

26th January – National Spouse’s Day

Target audience: couples

National Spouse’s Day is another national holiday that encourages spouses to show their love for one another by gifting flowers, presents, and their precious time. Market your items as holiday gifts to remind your consumers that this is a great day to surprise their loved ones.

27th January – Chocolate Cake Day

Target audience: chocolate and cakes lovers

31st January – Grammy Awards

Target audience: music lovers

The Grammy Awards occasion is a fantastic way to increase brand awareness. Follow the flow and create a giveaway contest, so someone from your audience will become rewarded as a real star! 

Holiday Sales February – Your eCommerce holiday checklist 2022

Holiday Sales February

1st February – Chinese New Year (Year of the Tiger)

Target audience: the East Asian and the Southeast Asian communities, people around the world who follow the Chinese zodiac

One of the 12 traditional zodiac animals is attributed to each year. 2022 is the tiger’s year, so take it into consideration while choosing your marketing strategies. Some other things which are also popular this time: tea, candies, clothes and hats, toys. 

Tip

 Stack your inventory red or start adding red-colored products in your inventory as it’s the most significant color of the holiday. Never gift anything in black or white. These two colors are often related to funerals and thus might cause discontentment in the mind of your host. 
Read more tips on the articles about How Chinese New Year Is Celebrated in Major Markets and how to prepare your eCommerce store for the Chinese New Year.

1st – 28th February – LGBT History Month

Target audience: LGBTQ+ community and its supporters

My recommendation is to think carefully before starting a campaign as consumers can easily distinguish between brands that are authentic partners in the fight for equality versus ones that are just trying to make a quick buck. If you are a PRO – make it clear that your support of the LGBTQ+ community is not limited to one month or done as a means of commercialization. Commit to being a part of the movement, not a moment.

1st – 28th February – Black History Month

Target audience: people around the world

Use this month to show love and support to your customers if you also want to commemorate achievements by African-Americans in US history.

2nd February – Groundhog Day

Target audience: people in the US and Canada

4th February – World Cancer Day

Target audience: anyone

Whoever and wherever you are, you can play your part in creating a cancer-free world by promoting it in your store or taking part in a charity task, even if your dropshipping store has nothing related to medicine or caring service. 

4th – 20th February – Winter Olympics

Target audience: sports enthusiasts

The games will draw large crowds of sports fans and supporters. The best time to add some new clothing and sport products to make the cheering even more enjoyable.

5th February – World Nutella Day

Target audience: sweet tooth

6th February – Yorkshire Pudding Day

Target audience: England and USA

9th February – National Pizza Day

Target audience: pizza lovers

13th February – Super Bowl LVI

Target audience: National Football League (NFL) fans

To target this event, you don’t have to sell football-related items. Play around with the event by sharing social media photographs, offering a discount coupon, or letting your audience know which side you support.

13th February – Galentine’s Day

Target audience: Parks and Recreation fans

Galentine’s Day was created by a fictional character, but it was not a problem for it to become viral. The internet is full of Galentine’s Day party ideas. Decide what best suits your e-store and care about your customers by providing a good discount!

14th February – Valentine’s Day

Target audience: people around the world

Candies and chocolates, greeting cards and flowers, jewelry and much more stay on the top during this most tender holiday! Selling all romantic attributes and giving inspirational ideas on this Day would be a wonderful strategy for attracting customers to your store.  Here are more St. Valentine’s Day products for your eCommerce store.

15th February – Single Awareness Day

Target audience: Single people

Singles Awareness Day is similar to Valentine’s Day, however, it is only for singles. People pamper themselves and their friends or celebrate together being single. Add this day to your sales calendar and produce goods that are hilarious, witty, or just products that are needed at the parties. Being single is also fun 😉

17th February – Random Act of Kindness Day

Target audience: people around the world

 It’s an especially good time for kindness and inclusivity marketing campaigns.

20th February – Love Your Pet Day

Target audience: pet owners

Add this holiday to your sales calendar if you lead a pet niche store. Every day is obviously a good day to love your pet, but February 20 gives your consumers an official reason to share images of their adorable pets on social media. It’s a sign for you to advertise playful and fluffy items or run a social media cutest pet contest.

21st February – Family Day

Target audience: Canadians

Promote mugs and blankets for a cozy night in with the family or add sweet family gifts to your stores, such as photo albums, family trees, and family looks.

21st February – President’s Day

Target audience: Americans

27th February – National Retro Day

Target audience: anyone who enjoys feeling nostalgic

Retro designs or old-fashioned products will take your customers back to a period before Instagram, iPhone selfies, Netflix and result to be a great promotion of a National Retro Day at the end of February.

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March Holiday Sale Calendar – Your eCommerce holiday checklist 2022

March Holiday Sale Calendar

1st March – Pancake Day

Target audience: pancake lovers

4th March – National Grammar Day

Target audience: language enthusiasts

A paradise for grammar fans and a hell for those who would love to never meet letters and rules again 😛 Consider creating merch with grammar jokes, puns, or tips, and enjoy this day with your customers without fear of seeming boring. 

6th March – National Dress Day

Target audience: fashion enthusiasts

If your online business sells dresses or other accessories, this is a day you should put on your marketing calendar. Run a flash sale to boost sales or a giveaway to increase brand exposure. Multiple clothes colors will bring more joy and spring spirit to your clothing dropshipping store.

8th March – International Women’s Day

Target audience: supporters of the movement

Highlight women’s importance and equality in the world, share a friendly discount on the products for women, and look how good it will boost your sales. 


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10th March – Popcorn Lovers Day

Target audience: popcorn lovers

13th March – BAFTA’s

14th March – Pi Day

Target audience: people passionate about math

A paradise for math fans and a hell for those who would love to never meet math again 😛 Consider creating merch with Pi jokes or tips and enjoy this day with your customers.

14th March – White Day

Target audience: people in China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam

Did you know that a month later after the St. Valentine’s celebration there is another holiday celebrated in Asian countries?  Women in several Asian nations give chocolates and homemade presents to their partners, teammates, and friends on Valentine’s Day. The guys return the gesture a month later, on March 14. 

The recommendations are the same as on the 14th of February. 

17th March – St Patrick’s Day

Target audience: people of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand

With Saint Patrick’s Day around the corner, you can bring some (green) color to your ads! Party and festival stores – be ready to sell the products of the first need: party outfits, dinnerware, food and beverages, posters. Any other ideas? Share in the comments!

17-18th March – Holi Festival

Target audience: Hindus across India and other South Asian countries

20th March – First Day of Spring

Target audience: everyone

Update your ads if you have seasonal products or spring-related items to promote. Make sure you add diverse spring items to your dropshipping store beforehand.

25th March – International Waffle Day

Target audience: waffle lovers

27th March – Oscar Night

Target audience: film lovers

TOP Shopping Holidays in Q2

Well, the beginning of the new quarter means that it’s necessary to look at your analytic data from Q1, check your top-selling products and optimize them even better, remove items that didn’t have sales, focus on your product pages, and add new seasonal products.

It’s recommended to check your customer demographics to set marketing companies smartly and offer them the right products in your online store. Don’t forget that while one part of the world again starts to enjoy the warm weather and spend more time outdoor, another hemisphere gets ready for winter and buys more warm stuff.

So, let’s check the merch calendar and find out which biggest retail holidays you shouldn’t miss!

April Shopping Holidays – Your eCommerce holiday checklist 2022

April Shopping Holidays

1st  April – April Fool’s Day

Target audience: people all over the world

Pranks and hoaxes are the leaders of the day. Feel free to sell socks, t-shirts, and jackets with funny messages or print them on any daily used product (cup or phone case as an example). You may also utilize this day to demonstrate your sense of humor as an online shop owner. A social media joke, a funny GIF, or a short video may all help to increase brand exposure and engagement.

3rd April – 1st May – Ramadan Start

Target audience: Muslims

Caps, scarfs, hijab, India wares, and so on are fabrics in high demand during Ramadan. All these clothes sell faster during the Ramadan period because most Muslims wear them during the period to show the relevance of Ramadan as a Holy month in Islam.

10th April – Siblings Day

Target audience: siblings

Like on Mother and Father’s Days it is a great idea to sell personalized or matching items like “best brother/sister ever” or “brother/sister of the year”. Definitely will be perfect products to promote on siblings day. 

11th April – National Pet Day

Target audience: animal lovers in the US

I offer you the same recommendations as on “Love Your Pet Day” celebrated in February. Add this holiday to your sales calendar if you lead a pet niche store. Every day is obviously a good day to love your pet, but February 20 gives your consumers an official reason to share images of their adorable pets on social media. It’s a sign for you to advertise playful and fluffy items or run a social media cutest pet contest.

15th April – Good Friday

Target audience: people all over the world

A good day in your eCommerce sales calendar for charity or unexpected gifts for your customers. Also might be an appropriate time to collaborate with customers and exchange the free shipping for a post or the most creative comment about your store on their social media page. 

15-18th April – Easter (Holy Week)

Target audience: countries where Easter is observed

There are more and more dropshipping entrepreneurs who offer special deals on clothing, seasonal decor, and home goods and decide to invest time in preparing spring sales around the Easter celebration.


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15-24th April – Coachella Festival

Target audience: Music and art lovers, people in the US

The Coachella Festival is one of the top profitable music festivals in the world. If you sell items that can be marketed for festivals like these, make you’re your store is prepared and offers some hot discounts!

19th April – Bicycle Day

Target audience: sport and bicycle lovers

21st April – National Tea Day

Target audience: tea lovers

Even if you dropshipping coffee or have a general eCommerce store, you can some tea or tea-related products especially for this day (e.g. cups) together with a special holiday sale to keep conversion rates high.

22nd April – Earth Day

Target audience: people who support environmental protection

Nowadays people are more preoccupied with the Earth and its future. If you are from a green community, your store should already have different eco-friendly products that support the movement. I can only recommend you additionally create a charity campaign to involve your brand’s buyers in deeper engagement with nature and humanity. Remind your shoppers about this day and its goal with your sustainable products and campaigns 😉

23rd April – World Book Day

Target audience: book lovers

If you suppose that your audience wouldn’t mind buying products related to books, offer these products in your store. Just make sure to follow copyright and trademark guidelines.

29th April – National Dance Day

Target audience: dancers

The International Theatre Institute (a UNESCO partner) organized this day. Add this day to your sales calendar if you lead the store with dancing equipment or it might be just a great day to introduce new items or provide festive discounts.

30th April – Honesty Day

Target audience: people in the US

May Calendar Events for eCommerce – Your eCommerce holiday checklist 2022

May Calendar Events - eCommerce Holiday Calendar

1st –31st May – Mental Health Awareness Month

Target audience: people in the US

There are lots of options to join the awareness month, starting from selling small products (like bracelets) or printed products with the worthy supporting message, to selling specific treatment stuff (like cards “prompts conversation”) and giving to the charity some % of each purchase to Mental Health America or go to any charity of your choice. Many brands offer their products already including inspiring and impactful messages and donations.

1st May – Labour Day

Target audience: UK

2nd May – Early May Bank Holiday

Target audience: people in the UK

2nd May – Brothers and Sisters Day

Target audience: brothers and sisters

On this day, promote 2-for-1 deals, sell custom printed items about bro&sis union if this idea looks natural in your online store, + offer discounts. On social media pages don’t forget to ask your customers to share their family stories about brothers and sisters.

2nd – 3rd May – Eid al-Fitr

Target audience: Muslims

Create advertising centered on people gathering together to share meals on this day.

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4th May – Star Wars Day

Target audience: Star Wars fans

This is perhaps one of the most significant eCommerce sales days to include in your eCommerce holiday calendar if you and your audience dream of journeying to a galaxy far, far away. Start with some new designs, Star Wars jokes, or an email campaign with a Star Wars theme.

5th May – Cinco de Mayo

Target audience: Mexicans, Mexican Americans

Demonstrate an understanding of the holiday. Respect earns trust and loyalty. Retailers that recognize Cinco de Mayo as a symbol of Mexican solidarity and passion will likely foster deeper connections with all consumers. Shoppers who want to genuinely celebrate Cinco de Mayo expect the goods to be available and, in the case of food, fresh.

6th May – National Space Day

Target audience: everyone

Follow in the footsteps of other brands to attract attention to your products. You can use space-themed images/backgrounds/emojis in your social media marketing.

8th May – Mother’s Day

Target audience: everyone

Mothers deserve a particular thank you on Mother’s Day. Create Mother’s Day cards, prints, or beautiful jewelry, add a variety of items, gifts to Mothers, and establish a Mother’s Day marketing campaign—every mom deserves to be recognized!

Tip

Here you can find Mother´s Day product ideas to add to your dropshipping store on this day.

9th May – Europe Day

Target audience: Europeans

It looks really easy and pleasant to commemorate the occasion: promote designs with European themes or start a free shipping campaign to Europe. And you are great! 

11th May – National Eat What You Want Day

Target audience: everyone

13th May – World Cocktail Day

Target audience: cocktail lovers


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16th May – International Day of Light

Target audience: everyone, science enthusiasts

The International Day of Light celebrates the role light plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy. The celebration of this day allows your e-store to participate in activities that demonstrate how science, technology, art, and culture can help achieve the goals of UNESCO – building the foundation for peaceful societies. 

16th May – National Love a Tree Day

Target audience: people in the US, nature lovers

Use plant-loving designs, indoor or outdoor gathering instruments, and or gadgets/electronic inventions for growing plants.

17th May – World Baking Day

Target audience: bakery enthusiasts, chefs

People know already that it is not necessary to be a pastry chef specializing in fancy tortes to celebrate this holiday. Promote spending time with family and friends offering the dinnerware, kitchen equipment for preparing the most diverse baked masterpiece. 

20th May – World Bee Day

Target audience: bee lovers

23rd May – Victory Day

Target audience: Canadians

25th May – National Wine Day

Target audience: wine lovers

Wine has already become a lifestyle, a mood. Memes of wine lovers go viral and you can easily step on the wave and stay among those who consider it not only as a beverage but as spirit, mood, and fun. You can offer some gifts or overload the social page with the funniest videos of the best partygoers accompanied by a glass of wine.

29th May – National Biscuit Day

30th May – National Memorial Day

Target audience: Americans

Of course, the best way to commemorate is to give a discount. But, think carefully about the tone and content of your campaign before posting that discount code or social media announcement.

31st May – Spring Bank Holiday

Target audience: people in the UK

Eurovision Song Contest Finale, (to be announced)

Target audience: Europeans

This year, Eurovision will be held in Italy, so if your store includes products related to music, festivals, costumes/dresses, custom production, or Italy in particular – be ready to participate. Make a guessing game on who wins, or start a debate about the greatest costumes!

June sales schedule – Your eCommerce holiday checklist 2022

June sales schedule

1st June – Global Day of Parents

Target audience: parents

Plan to start offering sales approximately one month before these holidays to make sure your customers have plenty of time to find unique gifts. You can take into consideration ideas from Mother and Father’s Days.

Tip

Start to add summer products to your eCommerce store 2-4 weeks before the summer season starts.

1st June – 30th – Pride Month

Target audience: LGBTQ+ community and its supporters

Kindness and inclusive marketing strategies are extremely effective at this time as all over the world, June is celebrated as Pride Month.

2nd June – Spring Bank Holiday (Target audience: people in the UK)

3rd June – Platinum Jubilee Bank Holiday

Target audience: people in the UK

3rd June – National Doughnut Day

Target audience: Americans, doughnut lovers, people with a sweet tooth

National Doughnut Day was created to honor Salvation Army volunteers who provided doughnuts to soldiers during World War I. Currently, this day is commemorated by preparing, purchasing, or simply eating this sweet delight. Use this day to attract more visitors by offering tasty GIFs or sweet deals.

5th June – World Environment Day

Target audience: people passionate about saving the environment

If your brand is environmentally conscious, your store should already have all the products that care about the environment and it’s the appropriate time to promote eco-friendly products on this day of the eCommerce holiday calendar. I can also recommend you additionally create a charity campaign to involve your brand’s buyers in deeper engagement with nature and humanity.

8th June – Best Friends Day

Target audience: friends around the world

There is no specific recommendation of what should be sold on this holiday like so many men, so many minds. A dinner, a coffee date, or custom “BFFs forever” jewelry or hoodie are just a few ideas for surprising your customers’ besties.

11th June – World Gin Day

Target audience: gin lovers

13th June – International Children’s Day

Target audience: everyone

The theme of every year’s International Children’s Day is defending children’s rights and combating child labor. Create a social media campaign and provide discounts on children’s clothing to demonstrate your support on this day.

14th June – American Flag Day

Target audience: people in the US

This is the time to promote and offer discounts to your customers on anything red, white, and blue.

15th June – National Beer Day

Target audience: UK

17th June – National Flip-Flop Day

Target audience: people who appreciate a good flip-flop

19th June – Father’s Day

Target audience: everyone

Like with Mother’s Day, different countries celebrate Father’s Day on different dates, so double-check when your target audience celebrates fatherhood. The most interesting ideas of what to sell online on Father’s Day you will find here.

21st June – International Day of Yoga

Target audience: yogis, fitness and wellbeing enthusiasts

Sport, fitness, and yoga are popular activities for a physical, mental, and spiritual discipline. If you sell activewear or yoga-related products, June 21 is a day you won’t want to miss.

21st June – Beginning of Summer

Target audience: people in the Northern Hemisphere


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21st June – National Selfie Day

Target audience: anyone who’s fond of selfies

Promote selfie products and garments for taking photos, recording, professional photo shooting, and ask your buyers to share their photos wearing your items on social media pages, and let them know that the most creative will be rewarded! 

22nd – 26th June – Glastonbury Festival

Target audience: party people

Prepare your dropshipping store with festival-ready things such as fanny packs, bucket hats, t-shirts, crop tops, and other fun items to ensure that your buyers live an outstanding festival experience!

27th June -10th July – Wimbledon Starts

Target audience: sports enthusiasts

The game will draw large crowds of sports fans and supporters. Promote game-related products and marketing campaigns can be themed accordingly. The best time to add some new clothing to make the cheering even more enjoyable.

TOP Shopping Holidays in Q3

Normally Q3 is a quiet quarter where buyers tend to enjoy summer activities, prepare for vacations, and for going back to school. It´s an excellent time to try new strategies, selling practices and find the best selling products to be ready to succeed during the next busiest quarter of the year. There are no big retail shopping holidays during this part of the year. However, there are still possibilities to organize special shopping events and sales.

Let´s check the retail calendar for the Q3:

July calendar with holidays – Your eCommerce holiday checklist 2022

July calendar with holidays

1st July – Canada Day

Target audience: Canadians around the world

Whether you’re a native Canadian or have a Canadian consumer base, July 1 should be on your marketing schedule. Similar to Victoria Day, you may give free delivery to Canada or a celebratory promo code to your clients.

4th July – American Independence Day

Target audience: Americans

The 4th of July pulls Americans together like no other holiday does. Try incorporating some patriotic spirit into your June and July campaigns. If you sell things with American-themed designs, make sure to market them throughout this holiday season.

5th July – National Bikini Day

Target audience: people who wear bikinis

6th – 31st – UEFA Women’s Euro

Target audience: football enthusiasts

Address sports fans to your e-store, give sport-themed items or discount coupons.

7th July – World Chocolate Day

Target audience: chocolate lovers

12th -13th July – Amazon Prime Sale Day (variable)

Amazon Prime Sale Day is one of the biggest sale events hold by Amazon. There would be a lot of discounted best-selling products. It’s sometimes called ” Black Friday of July” and many many shoppers are waiting for it. You can use these days to offer your own discounts in your online shop. Plan everything ahead and don’t use #PrimeDay. Create your own sale event!

Target audience: shoppers all around the world.

17th July – World Emoji Day

Target audience: emoji enthusiasts

Put these little icons everywhere: through your text messages, social media posts, and even business emails, and read the reaction. Who knows, maybe your customers prefer your brand with more emojis ☺

18th July – National Ice Cream Day

Target audience: ice-cream lovers

20th July – National Moon Day

Target audience: Americans, science enthusiasts

Celebrate National Moon Day with some space-themed products, like backpacks with galaxy prints or socks with tiny astronauts on them, or at least pay attention to Moon Light Lamps which kids and adults adore so much.

25th July – School Holidays (differs per school)

Target audience: students, parents

Promote educational products to help your customers not go crazy while their children are on holidays.

26th July – Back to School (ends early September)

Target audience: students, parents

Promote educational products, clothing, and studying essentials. Those would be one of the most selling autumn items.

30th July – Islamic New Year

Target audience: Muslims

30th July – International Day of Friendship

Target audience: people around the world

There is no specific recommendation of what should be sold on this holiday like so many men, so many minds. A dinner, a coffee date, or custom “BFFs forever” jewelry or hoodie are just a few ideas for surprising your customers’ besties. In general, try to celebrate this day by promoting personalized gifts.

31st July – National Avocado Day

Target audience: avocado lovers

August marketing calendar – Your eCommerce holiday checklist 2022

August marketing calendar

1st August – Summer Bank Holiday

Target audience: Scotland

5th August – International Beer Day

Target audience: beer lovers

8th August – International Cat Day

Target audience: animal rights defenders and supporters, cat owners/lovers

Good day to spread the awareness about cat adoption and additionally promote pet essentials, cat-focused items might be discounted or have free shipping. 

9th August – Book Lovers Day

Target audience: book lovers

11th August – Son and Daughter Day

Target audience: parents

Start offering sales approximately one month before these holidays to make sure your customers have plenty of time to find unique gifts. Focus on gadgets, clothing, and custom printed products.

17th August – National Nonprofit Day

Target audience: non-profit organizations, volunteers

You may add this day to your merch calendar if you want to increase awareness about nonprofit organizations by highlighting your favorite nonprofits on social media, inspiring your audience to volunteer for a nonprofit, and following the same example to demonstrate to your consumers how responsible and socially conscious your company is.

19th August – World Photography Day

Target audience: photographers, art lovers

It’s a good day for promoting photo gadgets, equipment for photo shooting, decorations for themed shooting, and wall art as well. 

21st August – Poet’s Day

Target audience: poetry and literature lovers

25th August – National Burger Day

Target audience: burger lovers)

26th August – National Dog Day

Target audience: dog lovers

The same theme as on the International Cat Day: promote pet essentials, dog-focused items might be discounted or have free shipping. 

29th August – Summer Bank Holiday

Target audience: people in the UK

eCommerce Sales Calendar for September

eCommerce Sales Calendar for September

1st September – Autumn Begins

Target audience: everyone

It’s a perfect time to promote fall clothes and warm equipment for indoor and outdoor leisure.  

4th September – Father’s Day Shopping Holiday

Target audience: Australians

Like we have mentioned above, different countries celebrate Father’s Day on different dates. This date is important for the Australian audience but lucky you as again can check out our list of the most interesting ideas to sell on Father’s Day here.

5th September – Back to School (differs per school)

Target audience: students, parents

5th September – Labour Day

Target audience: Americans and Canadians

The end of summer and Labor Day often are connected. It’s time for many shops and buyers to start thinking about wardrobes for the next season.

5th Se11th September – National Grandparents Day

Target audience: people around the world, grandparents

Plan to start offering sales approximately one month before these holidays to make sure your customers have plenty of time to find unique gifts. You can take into consideration ideas from Mother and Father’s Days or Family Days. Promote mugs and blankets for a cozy night in with the family or add sweet family gifts to your store, such as: photo albums, family trees, and family looks. As grandparents adore seeing all their big family gathered together and united. 

12th September – National Chocolate Milkshake Day

12th September – National Video Games Day

Target audience: video gamers in the US

Gaming is one of the world’s fastest-growing industries (especially since the pandemic’s appeared), so it’s an excellent niche to go into right now. Use National Video Games Day to promote your video game preferences and introduce gaming-related items.

15th September – 15th October – National Hispanic Heritage Month

Target audience: Hispanic Americans

These four weeks are extremely important for demonstrating your support and celebrating customers who are a part of these communities. All Hispanic-related products should be promoted.

16th September – World Guacamole Day

17th September – 3rd October – Octoberfest

Target audience: Germans and fans of Oktoberfest

Build your marketing efforts around amusing content, costumes, and beer if you can see your audience unwinding with a cool beverage.

23rd September – First Day of Fall

Target audience: people in the Northern Hemisphere

26th September – European Day of Languages

Target audience: Europeans, language enthusiasts

27th September – World Tourism Day

Target audience: traveling enthusiasts

30th September – Australian Football League, Grand Final

Target audience: Australian football fans

Football enthusiasts from all around the country are gathered to the AFL and the AFL Grand Final. Show your Australian consumers that you care by offering discounts or new sportswear.

eCommerce Holiday Checklist for Q4

It´s the busiest selling period of the year. One of the key factors to have a successful Q4 is to prepare your eCommerce store beforehand: to add demanding products, launch marketing strategies, and ads. Besides, it is to meet shipping deadlines and products descriptions in case you do dropshipping. Therefore, it is critical to have a plan for all the biggest retail shopping events of this quarter.

October marketing calendar – Your eCommerce holiday checklist 2022

October marketing calendar

1st – 31st October – Black History Month

Target audience: people in the UK

1st – 31st October – Breast Cancer Awareness Month

Target audience: people in the UK

Whoever and wherever you are, you can play your part in creating a cancer-free world by promoting it in your store or taking part in a charity task, even if your dropshipping store has nothing related to medicine or caring service. 

1st – 31st October – Go Sober for October (Stopober)

Target audience: people in the UK, everyone

1st October – International Coffee Day

Target audience: coffee lovers

Owners of coffee eCommerce stores is your day! Prepare for it some special offers. And don´t forget to notify your buyers in email newsletter or other marketing campaign.

1st October – World Vegetarian Day

Target audience: vegetarians

Since 1977 many individuals have been experimenting with plant-based diets, either for variety’s sake or to minimize their animal consumption for health, environmental, or ethical reasons. To commemorate this day, consider running a special promotion or sharing some vegetable GIFs or even recipes on social media.

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2nd October – World Smile Day

Target audience: people around the world

Promote everything that brings a smile and a good mood. Printed stuff, decorations, clothes and any types of products… seriously anything! Only remember that the World Smile Corporation owns the trademark on “World Smile Day” for launching smiling marketing.

5th October – World Teacher’s Day

Target audience: people around the world

On #WorldTeachersDay, we honor all teachers. Any teacher will feel appreciated for the excellent work they do if they get thoughtful personalized gifts and kind words.

10th October – World Mental Health Dayt October – International Coffee Day

Target audience: everyone

There are lots of options to become a part of this day, starting from selling products with worthy supporting messages, to selling specific treatment stuff and giving to the charity some % of each purchase to any charity of your choice. Many brands offer their products already including inspiring and impactful messages and donations.

10th October – Canadian Thanksgiving

Target audience: Canadians

Families cook and eat special meals together. So, again would be perfect to start promoting dinnerware, food and beverages, cards and you also can join the moment to thank your buyers for their loyalty and support.

16th October – World Food Day

16th October – Bosse’s Day

Target audience: anyone who’s ever had a boss

On this holiday, office gifts and souvenir production like posters, mugs, and t-shirts are excellent presents. People who are self-employed or freelancing should be targeted as well—they are their own bosses. 

22nd October – National Nut Day

Target audience: nut lovers

25th October – World Pasta Day

Target audience: pasta lovers, Europeans

26th October – National Pumpkin Day

Target audience: pumpkin lovers

31st October – Halloween

Target audience: people in the Western world

Use this day to promote a little spookiness to your social media marketing, run a special costume or decorate promotion. Also start to add and promote Halloween products 2-4 weeks before this day.

November marketing calendar – Your eCommerce holiday checklist 2022

November marketing calendar

1st – 30th November – Movember (Men’s Health Awareness Month)

A national observance is used to raise awareness about health care for men and focus on encouraging boys, men, and their families to practice and implement healthy living decisions, such as exercising and eating healthy. It means, if your store somehow is related to activity, green community, and beauty, health care niches – add this month to the calendar and promote your inventory. 

1st November – World Vegan Day

Target audience: vegans

November seems to be a great time for launching new, plant-loving designs, or promoting eco-friendly products which are safe for the environment. 

1st November – Melbourne Cup

Target audience: Australians

5th November – Guy Fawkes Night

Target audience: the UK

This holiday has a curious history which I won’t mention here to let you discover it yourself if you wish 😉 But what we need to know is that, on this day, people still light bonfires and celebrate with fireworks. And if your store is PRO in this field – help them pass a cozy celebration with some warm custom beanies. 

11th November – Sale 11.11. / Single Day Sales

Target audience: all over the world, especially in Asia

11.11. appeared as the Single Day but was converted into one of the biggest sales events in the world. Such big retailers as Alibaba, AliExpress, ChinaBrands, etc. have insane sales this day. If you are dropshipping from China, use it to get some extra money and offer lower prices for the most popular items you sell.


via GIPHY

11th November – Remembrance Day

Target audience: Canadians, Australians, and British

13th November – Remembrance Sunday

Target audience: Canadians, Australians, and British

19th November – International Men’s Day

Target audience: men and boys

Highlight men’s importance in the world, share a friendly discount on the products for men, and look how good it will boost your sales. Ideas can be taken from Father’s Day as an option. 

24th November – American Thanksgiving

Target audience: Americans

Families cook and eat special meals together. Would be perfect to start promoting dinnerware, food, and beverages, cards. And you also can join the moment to thank your buyers for their loyalty and support.

Tip

Here are the top 25 best-selling thanksgiving products to sell online in 2022.

25th November – Black Friday – one of the biggest sale events

Target audience: bargain hunters, holiday shoppers

The week before Black Friday can be as busy as Black Friday itself. Make sure your top sellers are discounted and promoted. Add top selling dropshipping Black Friday items, adjust your marketing campaign, get traffic to your e-store in advance.

28th – November – Cyber Monday -the biggest retail sales event

Target audience: bargain hunters, holiday shoppers

Cyber Monday as well is extremely exciting and nerve-racking for those who sell tech. Also, make sure your top sellers are discounted and promoted with a discount on your side. 

Calendar December Holidays – Your eCommerce holiday checklist 2022

Calendar December Holidays

4th December – National Sock Day

Target: anyone who wears socks

4th December – National Cookie Day

Target audience: cookie lovers

12th December – Green Monday

Target audience: holiday gift shoppers

The second Monday in December is Green Monday, which is one of the biggest retail shopping days in the United States. It’s the day when consumers discover they only have around ten days till Christmas to mail their gifts. If you still haven’t started to promote Christmas and New Year’s products – it’s time.  

14th December – Christmas Jumper Day

Target audience: Christmas enthusiasts and wardrobe fashionistas

17th December – Super Saturday/Panic Saturday

Target audience: holiday gift shoppers

One of the busiest shopping days of the year occurs on the Saturday before Christmas. Despite the fact that many buyers will visit physical stores, this is an excellent time for online businesses to provide free delivery and advertise “last-chance” sales.

18th December – National Free Shipping Day

Target audience: holiday gift shoppers

Join other eCommerce store entrepreneurs in promoting National Free Shipping Day and check if your sales would increase!

18th – 26th December – Hanukkah

Target audience: Jewish community

If you decide to include Hanukkah in your marketing calendar, keep in mind that it is not related to Christmas and that you are familiar with the holiday’s meaning. Even while some families still give gifts, it is a time to spend quality time with your loved ones. Candles, decorations, and other cozy products can be used in your advertisements and campaigns.

24th – 25th December – Christmas Eve&Day

Target audience: countries where Christmas is a public holiday

Tip

Here are some Christmas products ideas to sell before this special occasion.

26th December – Boxing Day

Target audience: people in the UK, Canada, Australia, South Africa, and New Zealand

26th December – 1st January – Kwanzaa

Target audience: African Americans, people in the African diaspora

During the week people burn candles and exchange mostly homemade rather than store-bought gifts. So, if you want to target this holiday, focus your marketing efforts on African cultural values and beliefs.

28th December – Bank Holiday

Target audience: people in the UK

31st December – New Year’s Eve

Target audience: people who follow the Gregorian calendar

The last day of the year is traditionally celebrated by social gatherings with fireworks. It’s also the perfect opportunity to show your most gorgeous party outfit.

Brands and companies send their customers the best New Year’s greetings, reflect on the previous year, or conduct special deals, generally on things that may be utilized in the event’s preparation or according to the data they collected from the user’s cart.

Final Lines

Every holiday or significant sales events gives a chance to boost sales and to increase brand revenue. Correct and thoughtfully built marketing strategy creates your customers’ interest in your company during each major holiday and ensures them that your website is safe, interesting, and worthy of multiple visits. 

I hope we helped you with this eCommerce holiday checklist to see how important it is to start planning your promotions well ahead of time. Of course, in case you want to see progress in sales and create a loyal customer base. 

Take advantage of our Ecommerce Holiday Calendar 2022 – optimize sales during the most significant shopping periods of the upcoming year and enjoy the result! 

Written by Yana Mareicheva

Yana joined DSM Tool in 2020 as a Customer Success Manager lending a helping hand to each and every one e-Сommerce entrepreneur. Nowadays she is also involved in the creation of multiple collaborations as the Influencer Relations Manager and wants to share her experience in posts for the Dropship Academy.

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