Artem Zmitrovich
A good strategy is a must-have for anyone who wants to succeed. Similarly, the eCommerce 2023 calendar with holidays will guide the whole year and give hints about upcoming sale holidays to prepare your dropshipping store ahead for holiday shopping.
There are hundreds of dates to celebrate or commemorate something or someone throughout the year, and if you think that you have just finished the busiest eCommerce quarter and can go on vacation… Well, slow down! Even though the national or international biggest holiday shopping events always repeat, you still have to target holidays and events throughout the year to grow your online business day-by-day successfully.
Cyber Monday, Black Friday, Christmas, Valentine’s Day, Mother’s Day, National Pizza Day, Earth Day, and many others are commercial dates that could bring more holiday sales to your online store. Therefore, you cannot miss a complete retail calendar that will help you to anticipate the most important holiday shopping dates of eCommerce in 2023.
Find out what special days cannot be missing from your 2023 eCommerce Holiday Calendar below. We will walk you quarter-by-quarter.
Discover what the new 2023 year prepares for you!
Q1 2023 Calendar With Holidays
The first quarter of the year usually shows smaller conversions after the big holiday shopping events at the end of the year. In fact, January and February are considered the lowest spending months of the year for the average U.S. consumer. But there is a way to change… For example, follow these tips on how to keep selling after New Year and the tricks below.
January Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in January: New Year’s Day and Australia Day.
1st January – New Year’s Day
Target audience: everyone
New Year’s Day promotion can be a great end of the year or a wonderful beginning. Your marketing campaign should be mainly focused on New Year’s goals, bucket lists, and even some challenges that might be included throughout the first week of the new year. All the New Year’s attributes and decorations are sold during this period.
2nd January – Science Fiction Day
Target audience: Fans of the Sci-Fi genre, books, movies, games, and comics all over the world.
It doesn’t matter if you like or dislike sci-fi films, books, or game franchises, but Marvel, Harry Potter, Spiderman, X-man, and Star Wars have a huge % of fans who are fond of them! Just look at the random data: with a total value of over $68 billion, “Star Wars” is the fifth-highest-grossing media franchise of all time. So, if your dropshipping store is somehow related to the sci-fi world – go ahead and promote it!
6th January – National Shortbread Day
Target audience: Scottish people, baking fans, sweets lovers, people who are interested in diet (you can share, for example, a gluten-free recipe)
First celebrated in America, National Shortbread Day on January 6 recognizes a classic Scottish treat known as shortbread. It has become a food holiday worth celebrating across the US, UK, and around the world.
Shortbread is a traditional Scottish dessert prepared often during the 12th century. A version similar to what we have today is credited to Mary, Queen of Scotland in the 16th century, who invented modern shortbread by adding sugar to an existing recipe. As it was expensive to make, the sweet cookie was a luxury dessert for special occasions. Nowadays, shortbread is a highly commercialized food sold in tartan boxes throughout the world.
Most people celebrate National Shortbread Day by treating themselves to some traditional shortbread and exploring the different versions of it.
13th January – National Sticker Day
Target audience: artsy people, families with kids, content creators
I don’t know what must happen to make the stickers disappear from our reality or become boring or unnecessary☺ Every sticker means fun! They are so cool they deserve a day to celebrate and promote it if your store is about fun, youth, and creativity. This is a day to put stickers everywhere! Also, you might consider it interesting to celebrate if your store direction is souvenir production: you can easily get them custom printed.
15th January – National Hat Day
Target audience: healthiness fashionistas, travelers
On this day, people wear their favorite hats (obviously), make fun by wearing hats like “toques” (white hats worn by chefs), and even host hat-themed parties. It is a perfect possibility to boost your holiday sales by selling all kinds of headgear – not just usual hats but also baseball caps, cowboy hats, fascinators, and so on.
National Hat Day is an excellent chance to start promoting headwear in your business or to introduce new designs for known products. Especially if you have a clothing eCommerce store. Add this date to your retail calendar if you sell clothing.
16th January – Martin Luther King Jr Day
Target audience: People who are interested in politics, minorities of any kind (the message of being a minority is universal)
The day honors the life and work of Dr. King, a prominent leader in the American civil rights movement who dedicated his life to achieving equality for people of all colors. Martin Luther King Jr Day is observed annually on the third Monday in January, near Dr. King’s birthday on January 15.
Martin Luther King Jr Day not only honors the life and work of Dr. King but encourages people to reflect on the principles of racial equality and to volunteer to improve their communities. The day is celebrated with events like marches and rallies, and speeches by politicians and civil rights leaders.
16th January – Blue Monday
Target audience: this topic can fit almost anyone, universally
Around 15 years ago, a psychologist at Cardiff University was creating a formula to uncover when people are most likely to book a holiday. They concluded that the gloomier they felt, the more likely they were to book a flight to somewhere sunny. Brands all over the world target Blue Monday for their social media and marketing campaigns, in an attempt to spread some joy during the post-Christmas lull. Join them and give your customers some discounts! Don’t Be Blue, We Got You!
19th January – Get to Know Your Customers Day
Target audience: this topic can fit almost anyone, universally
Observed every year on the third Thursday of each quarter (January, April, July, and October), Get to Know Your Customers Day reminds businesses to understand the needs and opinions of their customer base.
While the origin of this shopping holiday is unknown, the significance of its purpose is quite obvious. Businesses that provide excellent customer service thrive, and their customers are loyal to them. Bad customer experiences lead to loss of sales, damage brand image, and turn your customers over to competitors.
Use this opportunity to show that you value your customers and improve your brand reputation. Encourage feedback in exchange for rewards, make a giveaway, and celebrate with special offers or discounts.
22nd January – Chinese New Year (the year of the Rabbit)
Target audience: the East Asian and Southeast Asian communities, people around the world who follow the Chinese zodiac
One of the 12 traditional zodiac animals is attributed to each year. 2023 is the year of the Rabbit, so take it into consideration while choosing your marketing strategies. Some other things which are also popular this time are tea, candies, clothes and hats, and toys.
Prepare your eCommerce store for the Chinese New Year. Stack your inventory red or start adding red-colored products in your inventory as it’s the most significant color of the holiday. Never gift anything in black or white. These two colors are often related to funerals and thus might cause discontentment in the mind of your host.
23rd January – National Pie Day
Target audience: food fans, baking fans, sweets fans, sports fans (because of the pie-eating contests)
The non-profit organization called the American Pie Council (really?!) preserves the American pie-loving tradition via hobbies and commerce. It’s an opportunity to prepare some tasty pie recipes and designs for your foodie audience and anyone who enjoys a tasty pie. Yummy time indeed!
If you’re a local business, that’s your chance to find the nearest pie-eating competition or attract customers by hosting one yourself.
24th January – National Compliment Day
Target audience: everyone
Created in 1998 by Kathy Chamberlin and Debby Hoffyman, National Compliment Day is all about positivity and making someone’s day a bit brighter. The idea of National Compliment Day is to remind people that compliments are easy ways to connect positively with others, making people happier and putting a smile on their faces.
Just say thank you to your great customers and offer them something that transmits positive vibes.
26th January – Australia Day
Target audience: Australian
If your store is offering something for BBQs, fireworks, or performances – you should definitely take part in it and mark this day on your holiday shopping calendar. Show your love to the Australian audience by creating special Australia Day promotions. Besides, you can check what other products are popular on eBay Australia. Add this date to your retail calendar if you sell in Australia.
26th January – National Spouse’s Day
Target audience: couples
National Spouse’s Day is another national holiday that encourages spouses to show their love for one another by gifting flowers, presents, and precious time. Market your items as holiday gifts to remind your consumers that this is a great day to surprise their loved ones.
27th January – Chocolate Cake Day
Target audience: chocolate and cakes lovers
Until America’s 1830s, chocolate was consumed primarily as a beverage. Chocolate cakes, as we know them nowadays, did not exist until then. The earliest chocolate cake recipe was published in 1847 by Eliza Leslie, a popular Philadelphia cookbook author. Unlike the recipes we know today, this one used chopped chocolate.
Throughout the late twentieth century, chocolate cake became a part of the culture, and by the 1920s, it had become mainstream. National Chocolate Cake Day was created as an opportunity for chocolate and cake lovers to pay homage to this great invention.
February Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in February: Galentine’s Day and Valentine’s Day.
1st – 28th February – LGBT History Month
Target audience: LGBTQ+ community and its supporters
My recommendation is to think carefully before starting a campaign as consumers can easily distinguish between brands that are authentic partners in the fight for equality versus ones that are just trying to make a quick buck. If you are a PRO – make it clear that your support of the LGBTQ+ community is not limited to one month or done as a means of commercialization. Commit to being a part of the movement, not a moment.
1st – 28th February – Black History Month
Target audience: people around the world
Black History Month, also called African American History Month, takes place each February in the US since 1976. It honors African American history, contributions, sacrifices, and achievements that helped shape the nation.
Black History Month started as Negro History Week in 1926 by Carter G. Woodson, the president of the Association for the Study of African American Life and History (ASALH), to promote and educate people about Black history and culture. Every year has a new theme designated by ASALH – the practice established by Woodson for Negro History Week. The 2022 Black History Month’s theme was Black Health and Wellness. The 2023 theme is Black Resistance which explores how African Americans have resisted all forms of historical and ongoing oppression.
Use this month to show love and support to your customers if you also want to commemorate achievements by African-Americans in US history.
2nd February – Groundhog Day
Target audience: animal lovers, nature lovers, travelers, and of course people from Pennsylvania and the areas near it that actually observe this holiday
Each year on February 2, people in the US flock to Gobbler’s Knob in Punxsutawney, Pennsylvania, to await the forecast from the groundhog named Punxsutawney Phil. Each year, a groundhog rises from his burrow and checks for his shadow to predict if there will be six more weeks of winter.
The tradition originates from the 1700s when German settlers came to Pennsylvania and brought their seasonal beliefs with them. The legend says that if Phil sees his shadow on Groundhog Day, then winter will continue. If not, you can expect warmer temperatures and early spring.
4th February – World Cancer Day
Target audience: anyone
Whoever and wherever you are, you can play your part in creating a cancer-free world by promoting it in your store or taking part in a charity task, even if your dropshipping store has nothing related to medicine or caring service.
4th – 20th February – Winter Olympics
Target audience: sports enthusiasts
The games will draw large crowds of sports fans and supporters. The best time to add some new clothing and sports products to make the cheering even more enjoyable.
5th February – World Nutella Day
Target audience: sweet tooth
Back in the early 1800s, there was a shortage of cocoa supplies in Turin, Italy. To stretch the chocolate, a chocolatier added ground hazelnuts. The resulting product was so good that the treat started selling in large blocks, called pasta Gianduja. The Nutella we know today appeared as the creamy version of Gianduja in 1964 and has become a delightfully popular treat throughout Europe.
World Nutella Day was started in 2007 by Sara Rosso, an American blogger who was living in Italy at the time. The fans of Nutella embraced the idea and started celebrating the day on social media around the world. In 2015, Sara Rosso transferred World Nutella Day to Ferrero, the company that makes Nutella. Each year since then, Ferrero picks one Nutella fan to lead the celebration. On February 5, Nutella fans share post pictures and recipes, and messages showing love and loyalty to their favorite hazelnut spread.
5th February – Grammy Awards
Target audience: music lovers
The Grammy Awards occasion is a fantastic way to increase brand awareness. Follow the flow and create a giveaway contest, so someone from your audience will become rewarded as a real star!
5th February – National Yorkshire Pudding Day
Target audience: food and baking fans, people who are interested in British culture
Celebrated on the first Sunday of February, National Yorkshire Pudding Day honors baked pudding, one of the best-known dishes of English cuisine. It should not be confused with its American counterpart celebrated on October 13.
Starting in 2007, it is a day to celebrate Yorkshire puddings by people treating themselves to some, whether cooking it from scratch or making it from frozen. People in the UK and around the world love the crispy and soft textures of baked pudding, so it is not surprising there is a holiday honoring it.
9th February – National Pizza Day
Target audience: pizza lovers
350 slices of pizza are being eaten in the United States every… can you guess it?… second. So here are 49 more facts to share with your audience on that day.
There are so many audiences this could relate to, from gourmet food lovers to stoners to vegans who miss their pizzas and desperately look for a good cheese replacement.
12th February – Super Bowl LVII
Target audience: sports fans, fans of the musicians and actors that participate in the shows, people who are interested in the business world, marketers
Everybody knows what the Super Bowl means for American culture. In fact, not only the game itself but Super Bowl commercials have become a cultural phenomenon of their own! To target this event, you don’t have to sell football-related items. Play around with the event by sharing social media photographs, offering a discount coupon, or letting your audience know which side you support.
13th February – Galentine’s Day
Target audience: Parks and Recreation fans
Galentine’s Day was created by a fictional character, but it was not a problem for it to become viral. The internet is full of Galentine’s Day party ideas. Decide what best suits your e-store and care about your customers by providing a good discount!
14th February – Valentine’s Day – The Biggest Holiday Shopping Event In February
Target audience: people around the world
Candies and chocolates, greeting cards and flowers, jewelry, and much more stay on the top during this most tender holiday! Selling all romantic attributes and giving inspirational ideas on this Day would be a wonderful strategy for attracting customers to your eCommerce store.
Believe it or not but February brings people to spend and they are ready for it. Valentine´s Day is the biggest holiday shopping event in February. With 53 percent of Americans going to celebrate Valentine’s Day, according to the National Retail Federation (NRF), it is a lucrative occasion for online sellers to take advantage of by selling Valentine’s Day Gifts.
This is one of the main holiday sales events in the retail calendar 2023.
15th February – Single Awareness Day
Target audience: Single people
Singles Awareness Day is similar to Valentine’s Day, however, it is only for singles. People pamper themselves and their friends or celebrate together being single. Add this day to your holiday sales calendar and produce goods that are hilarious, witty, or just products that are needed at the parties. Being single is also fun 😉
17th February – Random Act of Kindness Day
Target audience: people around the world
It’s an especially good time for kindness and inclusivity marketing campaigns. Share with your customers scientifically proven facts on the benefits of doing good deeds.
19th February – BAFTA Film Awards
Target audience: Anything related to culture and lifestyle
It might not be as popular as the Oscars, but the British Academy Film Awards event attracts around 2M viewers each year. Find the list of nominates and the movies at stake; those who are relevant to your business can help your marketing efforts. But more important – they give you the opportunity to tag the movie’s account or actors’ accounts and possibly boost your business exposure.
20th February – Love Your Pet Day
Target audience: pet owners
Add this event to your holiday shopping calendar if you run a pet niche store. Every day is obviously a good day to love your pet, but February 20 gives your consumers an official reason to share images of their adorable pets on social media. It’s a sign for you to advertise playful and fluffy items or run a social media cutest pet contest.
Pet owners are a highly engaged customer base that navigates the internet in search of food, toys, grooming, training, and caring items, clothing, collars, and many other best pet products which creates endless possibilities for your eCommerce business.
Add this date to your eCommerce holiday calendar if you dropship pet products.
20th February – The Canadian Family Day
Target audience: Canadians
Worldwide, Family Day is celebrated on March 6th (though it isn’t as popular as Women’s Day on the 8th). Weirdly, that is not the case not in Canada.
Promote custom products like mugs and blankets for a cozy night in with the family or add sweet family gifts to your stores, such as photo albums, family trees, and family looks.
20th February – President’s Day
Target audience: Americans, people who are interested in American history
February 22nd, 1732 was a cold day in Virginia. Not for the Washington family though, the first child of Marry and Augustine Washington was born, his name – George. Georgi Washington’s birthday, aka president’s day, is a national American holiday used to honor the constitution of the United States of America and the presidential and federal system built and preserved since its first president, George Washington that is.
27th February – National Retro Day
Target audience: anyone who enjoys feeling nostalgic
Retro designs or old-fashioned products will take your audience back to a period before Instagram, iPhone selfies, and Netflix. It’s time to go into the time-back machine and celebrate the retro, the vintage, and the good old memories.
Spring Items for Dropshipping and Selling Online In 2023
When a new holiday shopping season comes, new consumption needs will arise and create an important demand for certain specific seasonal products. For example, spring weather will raise demand for lighter clothing, outdoor products, items for outdoor activities, and many spring products.
Easter and other holidays raise demand for spring dropshipping, etc. Shoppers will need new spring items! Therefore, thinking beforehand about what products to sell online in spring opens the possibilities of generating high income or improving and increasing the sales of your online store.
March Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in March: International Women’s Day.
1st March – Pancake Day
Target audience: cooking fans and it could fit many occasions simply because who doesn’t love pancakes?
Pancake day is actually known better by the name Shrove Tuesday and it is a Christian holiday that is observed by many traditions, the most interesting one being eating pancakes – hence the name.
4th March – National Grammar Day
Target audience: language enthusiasts
A paradise for grammar fans and a hell for those who would love to never meet letters and rules again 😛 Consider creating merch with grammar jokes, puns, or tips, and enjoy this day with your customers without fear of seeming boring.
6th March – National Dress Day
Target audience: fashion enthusiasts
If your online business sells dresses or other accessories, this is a day you should put on your marketing calendar. Run a flash holiday sale to boost holiday sales or a giveaway to increase brand exposure. Multiple clothes colors will bring more joy and spring spirit to your clothing dropshipping store. Add this date to your retail calendar if you sell clothing.
8th March – International Women’s Day
Target audience: supporters of the movement
Highlight women’s importance and equality in the world, share a friendly discount on the products for women, and look how good it will boost your holiday sales.
8th March – Holi Festival
Target audience: Hindus across India and other South Asian countries
It’s the festival of love, the festival of color, and your opportunity to relate to one of the most incredible cultures – the Hindu culture. Its religions are different from the monotheistic religions (Christianity, Islam, and Judaism) and are known as Dualist religions where, in a sense, the balance between good and bad is the fundamental structure of the universe.
9th March – Popcorn Lovers Day
Target audience: popcorn lovers
Being a favorite snack of Americans for over 100 years, popcorn’s popularity has grown throughout the world in recent years. It was around for thousands of years but started gaining popularity only in the early 1950s, as television became more widespread. After finding that it can be prepared in microwaves, popcorn became the regular snack at every home. No wonder there is a special day to celebrate food that is consumed at a rate of 13 billion quarts a year.
12th March – Oscar Night
Target audience: film lovers
This year, after Popcorn Lovers Day comes Oscar Night, which presents a great opportunity to make a thematic holiday sale or event for all popcorn and film lovers. If your business doesn’t relate to any of those, check the list of nominees to see if there is a way to relate it to your customers.
14th March – Pi Day
Target audience: people passionate about math
3.14159…. aka the mathematical Pi is celebrated, naturally, on March 14th. In 1988, the earliest known official or large-scale celebration of Pi Day was organized by Larry Shaw at the San Francisco Exploratorium, where Shaw worked as a physicist, with staff and public marching around one of its circular spaces, then consuming fruit pies. How sweet, literally!
Consider creating merch with Pi jokes or tips and enjoy this day with your customers.
14th March – White Day
Target audience: people in China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam
Did you know that a month later after the St. Valentine’s celebration there is another holiday celebrated in Asian countries? Women in several Asian nations give chocolates and homemade presents to their partners, teammates, and friends on Valentine’s Day. The guys return the gesture a month later, on March 14. Traditionally, White Day is for women to receive gifts. However, you don’t have to be female to reciprocate the love that someone showed you on Valentine’s Day.
The recommendations are the same as for the 14th of February.
17th March – St Patrick’s Day
Target audience: people of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand
Patrick, the saint, is known for two things: First, by the time of his death on March 17, 461 (yes, more than 1500 years ago) he managed to turn Ireland to Christianity. Second, he is responsible for an incredible amount of Irish beer drank by so many who love celebrating this colorful (only by many shades of green) day.
With Saint Patrick’s Day around the corner, you can bring some (green) color to your ads! Party and festival stores – be ready to sell the products of the first need: party outfits, dinnerware, food and beverages, and posters. Any other ideas? Share in the comments!
20th March – First Day of Spring
Target audience: everyone
Officially, around the world, this day counts as the first day of spring. There are so many spring facts that there must be something relevant for your customers, should you decide to mention this day.
Update your ads if you have seasonal products or spring-related items to promote. Make sure you add diverse spring products to your dropshipping store beforehand.
22nd March – 20th April – Ramadan
Target audience: Muslims
The most important holiday for the international Muslim community is Ramadan. It is a month-long fast (you eat and drink only at nightfall) celebrated by 1.6 Billion people around the globe, that’s massive!
Caps, scarves, hijabs, Indian wares, and so on are fabrics in high demand during Ramadan. All these clothes sell faster during the Ramadan period because most Muslims wear them during the period to show the relevance of Ramadan as a Holy month in Islam.
25th March – International Waffle Day
Target audience: waffle lovers
After starting the month with Pancake Day, it only makes sense to finish it with Waffles. You must wonder how is it possible to relate a topic like waffles to clients who aren’t interested in food recipes. The secret is in finding the right facts for your customers, for example: did you know that Nike’s first pair of shoes were made using a Waffle machine?
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Q2 2023 Calendar With Holidays
Well, the beginning of the new quarter means that it’s necessary to look at your analytic data from Q1, check your top-selling products and optimize them even better, remove items that didn’t have sales, focus on your product pages, and add new seasonal products.
It’s recommended to check your customer demographics to set marketing companies smartly and offer them the right products in your online store. Don’t forget that while one part of the world again starts to enjoy the warm weather and spend more time outdoors, another hemisphere gets ready for winter and buys more warm stuff.
So, let’s check the merch calendar and find out which biggest holiday shopping events you shouldn’t miss!
April Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in April: Easter.
1st April – April Fool’s Day
Target audience: people all over the world
Pranks and hoaxes are the leaders of the day. Feel free to sell socks, t-shirts, and jackets with funny messages or print them on any daily used product (cup or phone case as an example). You may also utilize this day to demonstrate your sense of humor as an online shop owner. A social media joke, a funny GIF, or a short video may all help to increase brand exposure and engagement.
2nd-8th April – Easter (Holy Week) – Among The Busiest Holiday Sales
Target audience: countries where Easter is observed
Other than being a time of eating chocolate and decorating eggs, Easter is a colorful holiday that invites businesses to go creative.
Easter is one of the biggest holidays in this quarter that, with the correct preparations, can increase your online revenue! That’s why online sellers should start getting ready for Easter dropshipping early. Start by listing these best-selling Easter items.
There are more and more dropshipping entrepreneurs who offer special holiday sales deals on clothing, seasonal decor, and home goods and decide to invest time in preparing spring holiday sales around the Easter celebration.
This is one of the main holiday sales events in the retail calendar 2023.
7th April – Good Friday
Target audience: people all over the world
A good day in your eCommerce holiday sales calendar for charity or unexpected gifts for your customers. Also might be an appropriate time to collaborate with customers and exchange the free shipping for a post or the most creative comment about your store on their social media page.
10th April – Siblings Day
Target audience: siblings
Notice that this date is for the holiday in the US and Canada while European Siblings Day is on May 2nd.
According to Wikipedia, 80% of the people in the United States have siblings, which means a huge number of potential customers. Like on Mother’s Day and Father’s Day, it is a great idea to sell personalized products like “best brother/sister ever” or “brother/sister of the year”.
11th April – National Pet Day
Target audience: animal lovers in the US
I offer you the same recommendations as on “Love Your Pet Day” celebrated in February.
Add this holiday shopping event to your retail calendar if you run a pet niche store. Every day is obviously a good day to love your pet, but April 11 gives your consumers an official reason to share images of their adorable pets on social media. It’s a sign for you to advertise playful and fluffy items or run a social media cutest pet contest.
Pet owners are a highly engaged customer base that navigates the internet in search of food, toys, grooming, training, and caring items, clothing, collars, and many other best pet products which creates endless possibilities for your eCommerce business.
Add this date to your eCommerce holiday calendar if you dropship pet products.
14th-23rd April – Coachella Festival
Target audience: Music and art lovers, people in the US
The Coachella Festival is one of the top profitable music festivals in the world. If you sell items that can be marketed for festivals like these, make you’re your store is prepared and offers some hot discounts!
19th April – Bicycle Day
Target audience: sports and bicycle lovers
This sportive day is a great day to celebrate, from talking about the importance of a healthy lifestyle all the way to the science behind fast-spinning wheels. Here are a few facts you might find handy if you want to make marketing content about this day.
21st April – National Tea Day
Target audience: tea lovers
Even if you dropshipping coffee or have a general eCommerce store, you can have some tea or tea-related products, especially for this day (e.g. cups) together with a special holiday shopping holiday sale to keep conversion rates high.
21st – 22nd April – Eid al-Fitr
Target audience: Muslims around the world
Eid al-Fitr always comes at the end of the Ramadan month when people wish each other that may god bless them with health, happiness, and prosperity. It is your opportunity to say Eid al-Fitr Mubarak to your Muslim customers and tighten your connection with them.
22nd April – Earth Day
Target audience: people who support environmental protection
Nowadays people are more preoccupied with the Earth and its future. If you are from a green community, your store should already have different eco-friendly products that support the movement. I can only recommend you additionally create a charity campaign to involve your brand’s buyers in deeper engagement with nature and humanity. Remind your shoppers about this day and its goal with your sustainable products and campaigns 😉
23rd April – World Book Day
Target audience: book lovers
While multiple people and businesses suffered during the global pandemic, book publishers thrived. Books are an incredibly popular product all over the world, which means your potential customer base is huge. And if you are not selling them yet, consider starting dropshipping books.
If you suppose that your audience wouldn’t mind buying products related to books, offer these products in your store. Just make sure to follow copyright and trademark guidelines.
Add this date to your eCommerce holiday calendar if you dropship books.
29th April – International Dance Day
Target audience: dancers
The International Theatre Institute (a UNESCO partner) organized this day. Add this day to your holiday sales calendar if you lead the store with dancing equipment or it might be just a great day to introduce new items or provide festive discounts.
30th April – Honesty Day
Target audience: people in the US
After starting the month with a day of fools, it ends with a day of honesty. This isn’t a coincidence but a deliberate choice of this date which is observed since the early 1990s, here is the full story behind it in case you are interested.
May Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in May: Mother’s Day.
1st – 31st May – Mental Health Awareness Month
Target audience: people in the US
There are lots of options to join the awareness month, starting from selling small products (like bracelets) or printed products with a worthy supporting message, to selling specific treatment stuff (like cards “prompts conversation”) and giving to the charity some % of each purchase to Mental Health America or go to any charity of your choice. Many brands offer their products already including inspiring and impactful messages and donations.
Starting a dropshipping business in the health and wellness category is one of the best choices you can make. By choosing a healthcare niche or selling healthcare products in your eCommerce store, you increase the chance to make your business more profitable and receive more sales daily tremendously.
1st May – International Workers Day (Labour Day)
Target audience: the workers of the world
Also known as May Day, International Workers Day takes place each year on the first day of May. This is the celebration of those of us who work hard to build the world we live in. In some countries, like the post soviet union countries, this day is observed as a national holiday. It is important to remember that every job people do is necessary and valuable to society.
1st May – Early May Bank Holiday
Target audience: people in the UK
Celebrated every year on the first Monday of May, Early May Bank Holiday is a bank holiday in the UK. It takes roots from the Roman festival celebrating the beginning of the summer season. On this day, all banks and some shops remain closed. While this is somewhat of a folk holiday, it became a day to campaign for and honor workers’ rights.
2nd May – Brothers and Sisters Day
Target audience: brothers and sisters
On this day, promote 2-for-1 deals, sell custom printed items about bro & sis union if this idea looks natural in your online store, + offer discounts. It is a great opportunity to sell print-on-demand products like “best brother/sister ever” or “brother/sister of the year”. On social media pages don’t forget to ask your customers to share their family stories about brothers and sisters.
4th May – Star Wars Day
Target audience: Star Wars fans
If you wonder “why this date?”, that’s because on that day you wish “May the 4th be with you” as a reference to the famous saying “May the force be with you”.
This is perhaps one of the most significant holiday sales events to include in your eCommerce holiday calendar if you and your audience dream of journeying to a galaxy far, far away. Start with some new designs, Star Wars jokes, or an email campaign with a Star Wars theme.
5th May – Cinco de Mayo
Target audience: Mexicans, Mexican Americans
Demonstrate an understanding of the holiday. Respect earns trust and loyalty. Retailers that recognize Cinco de Mayo as a symbol of Mexican solidarity and passion will likely foster deeper connections with all consumers. Shoppers who want to genuinely celebrate Cinco de Mayo expect the goods to be available and, in the case of food, fresh.
5th May – National Space Day
Target audience: everyone
Celebrated every year on the first Friday of May, this year in 2023, National Space Day falls on May 5th. Follow in the footsteps of other brands to attract attention to your products. You can use space-themed images/backgrounds/emojis in your social media marketing.
9th May – Europe Day
Target audience: Europeans
Europe Day celebrates peace and unity throughout Europe on May 9th every year. It marks the anniversary of a speech by Robert Schuman in 1950. Schuman was a French foreign minister who envisaged a Europe free from war, ideals of cooperation, and sharing resources.
It looks really easy and pleasant to commemorate the occasion: promote designs with European themes or start a free shipping campaign to Europe. And you are great!
11th May – National Eat What You Want Day
Target audience: food lovers, fitness and sports fans
Created by Thomas and Ruth Roy to help people break away from the frustrating diet and health trends, National Eat What You Want Day is to let go and enjoy life a little, if for only one day. This day is not for food lovers only but also for fitness and lifestyle fans to enjoy the concept of “cheat day”.
13th May – World Cocktail Day
Target audience: cocktail lovers
World Cocktail Day is a global celebration of cocktails that marks the publication date of the first definition of a cocktail on May 13, 1806. The holiday itself is held annually by Drinkaware, a UK-based charity that brings awareness to the effects of drinking.
13th May – Eurovision Song Contest Final
Target audience: Europeans, but it’s growing in popularity all around the world
The Eurovision Song Contest is an international songwriting competition featuring participants representing primarily European countries. The Eurovision in 2023 will be the 67th edition of the annual Eurovision Song Contest and will be hosted in Liverpool, United Kingdom, on behalf of the previous year’s winning nation Ukraine, which is unable to host due to the Russian invasion.
14th May – Mother’s Day – Among The Busiest Holiday Sales
Target audience: everyone
Celebrated on the second Sunday in May, Mother’s Day honors mothers, grandmothers, and great-grandmothers for their contribution to family and society.
Apart from being a wonderful opportunity to thank your mother for everything and spend time together, Mother’s Day is the 3rd largest holiday shopping event in the United States. It presents a good opportunity to increase holiday sales with the help of the right marketing strategies and the best products to sell on Mother’s Day.
Create Mother’s Day cards, prints, or beautiful jewelry, add a variety of items, and gifts to Mothers, and establish a Mother’s Day marketing campaign – every mom deserves to be recognized!
This is one of the main holiday sales events in the retail calendar 2023.
16th May – International Day of Light
Target audience: everyone, science enthusiasts
The International Day of Light celebrates the role light plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy. The celebration of this day allows your e-store to participate in activities that demonstrate how science, technology, art, and culture can help achieve the goals of UNESCO – building the foundation for peaceful societies.
16th May – National Love A Tree Day
Target audience: people in the US, nature lovers
This is no joke, people actually take selfies hugging a tree on this day. Of course, you can use this as a humorous opportunity but also as another way to talk, this time using humor, about the importance of the forests in the existence of humanity. Use plant-loving designs, indoor or outdoor gathering instruments, and or gadgets/electronic inventions for growing plants.
17th May – World Baking Day
Target audience: bakery enthusiasts, chefs
People know already that it is not necessary to be a pastry chef specializing in fancy tortes to celebrate this holiday. Promote spending time with family and friends by offering dinnerware and kitchen equipment for preparing the most diverse baked masterpieces.
20th May – World Bee Day
Target audience: animal lovers, people who care for the environment
Meant for raising awareness of the important roles of bees in the ecosystem of the earth. You’d be surprised how little people know about it and how much wrong information they have about these incredible creatures, which makes it an opportunity for you to increase your authoritativeness in the eyes of your customers by sharing informative knowledge with them.
22nd May – Victoria Day
Target audience: Canadians
This is a national holiday in Canada, you might want to greet your Canadian customers on this day who celebrate Queen Victoria’s birthday. Victoria Day celebrates all the wonderful things that make Canada, Canada. It signifies the beginning of summer and the arrival of warmer, greener days.
25th May – National Wine Day
Target audience: wine lovers
Wine has already become a lifestyle, a mood. Memes of wine lovers go viral and you can easily step on the wave and stay among those who consider it not only as a beverage but as spirit, mood, and fun. You can offer some gifts or overload the social page with the funniest videos of the best partygoers accompanied by a glass of wine.
29th May – National Biscuit Day
Target audience: people in the UK, food lovers
I wonder why this day isn’t just one day after Tea Day, they go so well together! Biscuits are more popular in the UK and Europe, but this is only a reason to spark the interest of people around the world who might want to learn the history behind this food.
29th May – Spring Bank Holiday
Target audience: people in the UK
The last Monday in May each year, Spring Bank Holiday is a public holiday in the United Kingdom. It is a day off for the general population, and most businesses and educational institutions are closed. This holiday has religious roots, but now it is about celebrating with family and enjoying the fine spring weather.
29th May – National Memorial Day
Target audience: Americans
In case you’re not familiar with its tradition, this federal holiday from the US is known as a holiday shopping day with great discounts. The idea is simple, support the economy by consuming. It’s an opportunity to discuss responsible consumerism and of course to pay respect to veterans and loved ones who were lost. But, think carefully about the tone and content of your campaign before posting that discount code or social media announcement.
Hot Summer Items To Dropship And Sell Online In 2023
Everyone’s excited about the summer holiday shopping season. While the season gets warmer, your online store should too. Take advantage of the people’s needs this year to find popular summer items to sell. Trending products this holiday sales season are generally summer essentials such as clothes, shoes, and travel bags. Get to know what people are looking for and what’s selling hot this summer.
Our team has prepared the top 31 summer products for dropshipping or selling online this year. Please note that the products listed here are compiled from several sources across the web from high fashion brands to dropshipping suppliers. We also used Google trends to investigate how one product had been searched across the web worldwide within 90 days.
June Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in June: Father’s Day and International Children’s Day.
1st – 30th June – Pride Month
Target audience: LGBTQ+ community and its supporters
Pride Month is considered an important holiday that honors the history of the LGBT community finding acceptance in the world. Kindness and inclusive marketing strategies are extremely effective at this time as all over the world, June is celebrated as Pride Month.
1st June – Global Day of Parents
Target audience: parents
Declared in 2012 by the U.N. General Assembly, Global Day of Parents is held annually on June 1 to honor parents around the world. During this day, parents, children, teachers, and family organizations get together to celebrate parenting and promote the model of a two-parent nuclear family.
Plan to start offering holiday sales approximately one month before these events to make sure your customers have plenty of time to find unique gifts.
1st June – International Children’s Day
Target audience: everyone
Not to be confused with Universal Children’s Day, which is celebrated in November. Both holidays are identical, just different dates.
The theme of every year’s International Children’s Day is to end child abuse, end the deprivation of children of their rights, and make efforts to improve the lives of children all around the world. Create a social media campaign and provide discounts on children’s clothing to demonstrate your support on this day.
2nd June – National Doughnut Day
Target audience: Americans, doughnut lovers, people with a sweet tooth
National Doughnut Day was created to honor Salvation Army volunteers who provided doughnuts to soldiers during World War I. Currently, this day is commemorated by preparing, purchasing, or simply eating this sweet delight. Use this day to attract more visitors by offering tasty GIFs or sweet deals.
5th June – World Environment Day
Target audience: people passionate about saving the environment
If your brand is environmentally conscious, your store should already have all the products that care about the environment and it’s the appropriate time to promote eco-friendly products on this day of the eCommerce holiday calendar. I can also recommend you additionally create a charity campaign to involve your brand’s buyers in deeper engagement with nature and humanity.
8th June – Best Friends Day
Target audience: friends around the world
Mothers, fathers, siblings, and even the pets got themselves a day. We can’t leave our besties behind, can we? There is no specific recommendation of what should be sold on this holiday, like so many people, so many minds. A dinner, a coffee date, or custom “BFFs forever” jewelry or hoodie are just a few ideas for surprising your customers’ besties.
10th June – World Gin Day
Target audience: gin lovers
Celebrated annually on the second Saturday of June, World Gin Day honors the spirit the day is named after. Similarly to Wine Day, gin can be related to lifestyle and not only to food so celebrate away. Gin has a fascinating history. Tell your customers about it.
14th June – American Flag Day
Target audience: people in the US
Not as big as the 4th of July, American Flag Day marks the Second Continental Congress’s adoption of the first U.S. national flag on June 14, 1777. This is the time to promote and offer discounts to your customers on anything red, white, and blue.
15th June – Beer Day Britain (National Beer Day)
Target audience: UK
You might be surprised, but National Beer Day celebrated on June 15, marks the signing of the Magna Carta in the 13th century. Eight hundred years ago, a group of English barons successfully negotiated a pact with the King of England that curtailed the rights of a monarchy. How it relates to beer? The pact also standardized the measurement of beer, ale, and wine throughout the country. Beer Day Britain was established in 2015 by beer sommelier Jane Peyton to celebrate the 800th anniversary of the event.
16th June – National Flip-Flop Day
Target audience: US
In 2007, Tropical Smoothie Cafe created National Flip Flop Day, an “unofficial” National holiday, to celebrate its 10th anniversary. Every year on this date, customers who come into participating stores across the nation, wearing flip-flops, receive a free Jetty Punch Smoothie. Tropical Smoothie then gives proceeds of a $1 paper flip-flop, from customers, to send ill children and their families to Camp Sunshine.
18th June – Father’s Day – Among The Busiest Holiday Sales
Target audience: everyone
Father’s Day is celebrated on the third Sunday of June. Like Mother’s Day, different countries celebrate Father’s Day on different dates, so double-check when your target customer audience celebrates. It honors all fathers, grandfathers, great-grandfathers, and father figures for their contributions.
Around 60% of all men in the United States are dads, and over 75% of Americans celebrate Father’s Day in one way or another each year. This opens up a huge possibility for retail sellers to earn by selling Father’s Day gifts and related products.
This is one of the main holiday sales events in the retail calendar 2023.
21st June – International Yoga Day
Target audience: yogis, fitness and wellbeing enthusiasts
Sports, fitness, and yoga are popular activities for physical, mental, and spiritual discipline. If you sell activewear, yoga-related, or fitness products, June 21 is a day you won’t want to miss.
21st June – Beginning of Summer
Target audience: people in the Northern Hemisphere
This is the official date of the beginning of the summer in the northern hemisphere. There are so many ways to enjoy the beginning of summer! Almost any business can celebrate this event by starting a holiday shopping sale, launching new summer products, or simply taking an opportunity to get closer to customers.
21st June – National Selfie Day
Target audience: anyone who’s fond of selfies
I wonder if Instagram themselves are behind this one. Promote selfie products and garments for taking photos, recording, and professional photo shooting. Ask your customers to share their photos with your products on social media pages, and let them know that the most creative will be rewarded!
21st – 25th June – Glastonbury Festival
Target audience: art and music lovers in the UK
Glastonbury Festival is the largest greenfield music and performing arts festival in the world. This five-day festival of contemporary performing arts takes place in Pilton, Somerset, England.
Prepare your store with festival-ready things such as fanny packs, bucket hats, t-shirts, crop tops, and other fun items to ensure that your buyers live an outstanding festival experience!
Target audience: everyone
According to Statista, the average American spends over 120 minutes in total on different social media platforms every day. Because of this huge impact on society, Social Media Day was established on June 30, 2010, and its popularity keeps growing ever since. The main tradition to celebrate Social Media Day is, obviously, posting about it on social media.
With social commerce booming, you should already have a presence on one or more social media platforms. Use this opportunity to promote your brand and gain exposure.
Don’t wait for the profits, make them!
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Q3 2023 Calendar With Holidays
Normally, Q3 is a quiet quarter where buyers tend to enjoy summer activities, prepare for vacations, and prepare for going back to school. It´s an excellent time to try new strategies and selling practices and find the best-selling products to be ready to succeed during the next busiest quarter of the year. There are no big holiday shopping events during this part of the year. However, there are still possibilities to organize special shopping events and holiday sales.
Let´s check the retail calendar sales for Q3:
July Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in July: Canada Day, American Independence Day, and Amazon Prime Sale Day.
1st July – Canada Day
Target audience: Canadians around the world
Whether you’re a native Canadian or have a Canadian consumer base, July 1 should be on your marketing schedule. Similar to Victoria Day, you may give free delivery to Canada or a celebratory promo code to your clients.
3rd – 16th July – Wimbledon
Target audience: sports enthusiasts
The game will draw large crowds of sports fans and supporters. Promote game-related products and marketing campaigns can be themed accordingly. The best time to add some new clothing to make the cheering even more enjoyable.
4th July – American Independence Day
Target audience: Americans
The 4th of July pulls Americans together like no other holiday does. Try incorporating some patriotic spirit into your June and July campaigns. If you sell things with American-themed designs, make sure to market them throughout this holiday shopping season.
5th July – National Bikini Day
Target audience: people who wear bikinis, people who like watching people that wear bikinis
Did you know that this garment was named after Bikini Atoll in the South Pacific where nuclear testing was conducted in 1946? The name is a reference to the explosive effect it had created. You can share this fact with your customers.
7th July – World Chocolate Day
Target audience: chocolate lovers
Established in 2009, World Chocolate Day celebrates the supposed anniversary of the day this iconic dessert entered Europe in 1550. Since then, chocolate has established itself as a foundational dessert in most countries of the world.
You can tell your customers about chocolates from around the world or post references to Charlie and the Chocolate Factory. Most people love chocolate, so you won’t go wrong by sharing some facts about it, even if your business does not relate.
12th – 13th July – Amazon Prime Sale Day (Variable)
Target audience: shoppers all around the world
Amazon Prime Sale Day is one of the biggest holiday shopping events held by Amazon. There would be a lot of discounted best-selling products. It’s sometimes called “Black Friday of July” and many many shoppers are waiting for it. You can use these days to offer your own discounts in your online shop. Plan everything ahead and don’t use #PrimeDay. Create your own holiday sale event!
16th July – National Ice Cream Day
Target audience: ice cream lovers
It is the middle of the summer, after all, so it only makes sense that ice cream day is celebrated on this date. Fun fact, we celebrate ice cream day thanks to… President Ronald Reagan! Here is the full story.
17th July – World Emoji Day
Target audience: everyone
Put these little icons everywhere: through your text messages, social media posts, and even business emails, and read the reaction. Who knows, maybe your customers prefer your brand with more emojis ☺
18th July – Islamic New Year
Target audience: Muslims
In many Islamic countries, this is the date when the new year is celebrated. The Islamic calendar is lunar-based and only 354 days long. Because of this, Islamic New Year falls on a different day every year.
In the majority of Islamic countries, the Islamic New Year is observed as a public holiday. The celebrations, customs, and traditions are different in various sects of the Islamic religion so pay attention to your customer audience.
20th July – National Moon Day
Target audience: Americans, science enthusiasts
“One small step for man, one giant leap for mankind”. National Moon Day celebrates the historic lunar landing on July 20, 1969. Celebrate National Moon Day with some space-themed products, like backpacks with galaxy prints or socks with tiny astronauts on them, or moon light lamps so much adored by both kids and adults. And don’t forget to share some moon facts with your customers!
25th July – School Holidays (differs per school)
Target audience: students, parents
These aren’t holidays, but it’s good to know that around this time schools in the northern hemisphere, especially in the US, go on their summer vacation. In other countries, vacations start sometimes earlier and sometimes later. Promote educational products to help your customers not go crazy while their children are on holidays.
30th July – International Day Of Friendship
Target audience: people around the world
Mothers, fathers, siblings, and even the pets got themselves a day. We can’t leave our besties behind, can we? There is no specific recommendation of what should be sold on this holiday, like so many people, so many minds. A dinner, a coffee date, or custom “BFFs forever” jewelry or hoodie are just a few ideas for surprising your customers’ besties.
31st July – National Avocado Day
Target audience: food lovers, wellness fans
Created by Model Meals, a meal delivery service, National Avocado Day was established in 2017 at the peak of California avocado season, on July 31. Model Meals wanted to highlight food that is not only sustainable but also extremely healthy. Because avocados are not only delicious but also packed with nutrients and healthy fats, the choice was obvious.
August Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in August: Son and Daughter Day.
4th August – International Beer Day
Target audience: beer lovers
Not to confuse with National Beer Day in Britain.
Founded in 2007 in Santa Cruz, California, International Beer Day honors the world’s oldest and most beloved beverage annually on the first Friday in August. The first mention of people brewing beer dates back to ancient Babylonia and Mesopotamia, and it was consumed by almost every culture throughout human history. No wonder there is a day for people to appreciate their favorite drink.
6th August – American Family Day
Target audience: it relates to everyone, not only people in the US
American Family Day, celebrated on the first Sunday in August, is all about the relationships built in a family and the bonds that unite us, blood or otherwise. Unlike other family-related holidays, this day discourages gift-giving, so be careful with your marketing campaign. Share a post with your customers, but do not make it too promotive.
8th August – International Cat Day
Target audience: cat owners/lovers
Cats have even been worshiped as gods, so it is only fitting to have a day dedicated to them. International Cat Day is to spread awareness about cat adoption, donate to animal shelters and welfare organizations, and promote pet products and supplies, essentials, and cat-focused items that might be discounted or have free shipping.
Keep an eye on these best dropshipping pet stores USA examples to get some insights about how to dropship pet products and what pet owners are actually looking for.
Add this date to your eCommerce holiday calendar if you dropship pet products.
9th August – Book Lovers Day
Target audience: book lovers
While multiple people and businesses suffered during the global pandemic, book publishers thrived. Books are an incredibly popular product all over the world, which means your potential customer base is huge. And if you are not selling them yet, consider starting dropshipping books.
If you suppose that your audience wouldn’t mind buying products related to books, offer these products in your store. Just make sure to follow copyright and trademark guidelines.
Add this date to your eCommerce holiday calendar if you dropship books.
11th August – Son and Daughter Day
Target audience: parents
National Son and Daughter Day traces its origins back to 1930s Missouri, where a young boy complained that his mom and dad each had a celebration “Day,” but not him. This day is similar to International Children’s Day, but it is more about celebrating and spending time with our children instead of concerning about more global problems.
Start offering holiday sales approximately one month before these events to make sure your customers have plenty of time to find unique gifts. Focus on gadgets, clothing, and custom-printed products.
17th August – National Nonprofit Day
Target audience: non-profit organizations, volunteers
The idea of National Nonprofit Day is to empower everyone to be the change we want to see in the world. There are people that require assistance and charitable organizations struggling to help them.
You may add this day to your eCommerce holiday calendar if you want to increase awareness about nonprofit organizations by highlighting your favorite nonprofits on social media, inspiring your audience to volunteer for a nonprofit, and following the same example to demonstrate to your consumers how responsible and socially conscious your company is.
18th August – National Bad Poetry Day
Target audience: poetry and literature lovers
There are World Poetry Day and Poet’s Day celebrated on the 21st of March and the 21st of August, respectively. But there is also National Bad Poetry Day which is way more fun. Celebrated on August 18 every year, it is the perfect opportunity to try your hand at poetry, and you have the excuse if it is not your thing!
Make an event for your customers, share fun poetry on social networks, and give rewards to your most original clients.
19th August – World Photography Day
Target audience: photographers, art lovers
World Photo Day, celebrated on August 19 each year, marks the day when the French government purchased the patent for the daguerreotype process (a photographic process of creating detailed images on a sheet of the copper plate). On this day, photographers celebrate by sharing photos of their world, which can be anything they choose.
It’s a good day for promoting photo gadgets, equipment for photo shooting, decorations for themed shooting, and wall art as well.
24th August – National Burger Day
Target audience: UK, fast food lovers
As you hopefully already notices, food seems to be celebrated thoroughly throughout the year. Created by Mr. Hyde, a daily email service targeted at men that featured lifestyle content, National Burger Day is celebrated annually in August on the Thursday before the Summer Bank Holiday weekend.
26th August – National Dog Day
Target audience: dog lovers
National Dog Day was established in 2004 by Coleen Paige, an animal advocate & pet expert. This day is to appreciate all the hardworking service dogs that work for us and to raise awareness about abused and abandoned dogs. And, of course, to show appreciation to the friends that have been with us for at least 14,000 years.
The same theme as on International Cat Day: promote pet essentials, dog products might be discounted or have free shipping.
Add this date to your eCommerce holiday calendar if you dropship pet products.
28th August – Summer Bank Holiday
Target audience: people in the UK
Celebrated every last Monday of August in England, Wales, and Northern Ireland (and on every first Monday of August in Scotland), Summer Bank Holiday marks the end of the summer. Introduced in 1871, it was originally intended to give bank employees the opportunity to attend and participate in cricket matches. Many people in the UK visit local beaches, parks, and tourist destinations on this day, while most organizations are closed.
Items To Sell In Autumn 2023
Autumn, the Fall Season, is one of the busiest holiday shopping seasons during the year… and the most potentially profitable. There are so many big holiday shopping events like Black Friday, Cyber Monday, Chinese Single’s Day (11.11 Sale), Halloween, and Thanksgiving.
To help you prepare for this busy holiday sales season, we have prepared a list of popular items to sell in autumn – products that are perfect for all upcoming events. We have curated what’s hot and trending from all over the web using Google trends, Amazon Best Sellers, and eBay dropshipping product research to find the perfect product categories to sell in your store.
September Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in September: Father’s Day Australia and National Grandparents Day.
3rd September – Father’s Day Australia
Target audience: Australians
As we have mentioned above, different countries celebrate Father’s Day on different dates. For recommendations see the Father’s Day explanation in June.
Online sellers should prepare their stores ahead of the holiday and list Father’s Day gifts a month before.
4th September – Labour Day
Target audience: workers
Celebrated on the first Monday of September, Labor Day is one of the ten federal holidays in the United States. It honors labor movements, contributions, and achievements of workers. Most of the world celebrates Labor Day as International Workers Day (see 1st May).
The end of summer and Labor Day often are connected. It’s time for many shops and buyers to start thinking about wardrobes for the next season.
5th September – Back to School (differs per school)
Target audience: students, parents
The dates are a bit different in every country, but around that time kids go back to school. This is an opportunity for you to sell warm clothing and shoes, products for school, backpacks, lunch boxes, etc. Remember that children going back to school also means that parents go back to work after summer vacations, so related products will become trendy.
10th September – National Grandparents Day
Target audience: people around the world, grandparents
Plan to start offering holiday sales approximately one month before these events to ensure your customers have plenty of time to find unique gifts. Promote custom products, mugs, and blankets for a cozy night with the family, or add to your store cute family gifts such as photo albums, family trees, and family looks. Grandparents adore seeing all their big family gathered together and united.
12th September – National Chocolate Milkshake Day
Target audience: US, food lovers
National Chocolate Milkshake Day is an unofficial holiday that celebrates the chocolate milkshake. The history of this American-favorite beverage is unknown, but the recipe as we know it today is believed to have originated in the early 1900s.
12th September – National Video Games Day
Target audience: gamers
The celebration of National Video Games Day is not only the time to play something together (maybe a live stream? especially if you’re not a gaming channel this could be a unique twist for your customers). Gaming is one of the world’s fastest-growing industries (especially since the pandemic appeared), so it’s an excellent niche to go into right now. Use National Video Games Day to promote your video game preferences and introduce gaming-related items.
15th September – 15th October – National Hispanic Heritage Month
Target audience: Hispanic Americans
Celebrated annually from September 15 to October 15, Hispanic Heritage Month promotes the history, culture, and contributions of Hispanic-Americans. It is time to honor the heritage, and contributions of the ancestors of American citizens who came from Mexico, Spain, the Caribbean, and South- and Central America. These four weeks are extremely important for demonstrating your support and celebrating customers who are a part of these communities.
16th September – National Guacamole Day
Target audience: food lovers, wellness and fitness fans
Guacamole, a food made of avocados, has been eaten for thousands of years in South Central Mexico. The first known avocado recipe dates back to the 17th century – it was included in the book “A New Voyage Round The Word” by William Dampier, an English privateer. Guacamole became extremely popular in the United States in the 1990s. There is also National Avocado Day, celebrated on July 31.
16th September – 3rd October – Oktoberfest
Target audience: Germans, Oktoberfest and beer fans
Oktoberfest is a 16-day festival held every year in Munich. It marks the wedding of the crown prince of Bavaria, who later became King Louis I, to Princess Therese von Sachsen-Hildburghausen on October 12, 1810. The holiday was celebrated with a horse race, and in 1818 booths serving food and drink were added, which evolved into large beer halls by the late 20th century. Total beer consumption during Oktoberfest exceeds 75000 hectolitres (about 2 million gallons). Some American cities, particularly those with large German American populations, hold Oktoberfests modeled on the original in Munich to reproduce the Bavarian atmosphere of the festival.
23rd September – First Day Of Autumn
Target audience: people in the Northern Hemisphere
The First Day of Autumn falls when the autumnal equinox arrives in September each year, between September 21 and 24. It marks the first day of autumn in the Northern Hemisphere and coincides with the fall harvest. Daylight hours will diminish as the sun begins to cross the equator. Many ancient harvest celebrations occur around this time.
It is the perfect time to launch your autumn holiday sale with discounts and special offers for autumn products. Many businesses also make clearance holiday sales of the products leftovers from summer.
26th September – European Day of Languages
Target audience: Europeans, language enthusiasts
The European Day of Languages promotes awareness about language learning and protecting linguistic heritage. It is part of the Language Policy Programme that strives to develop tolerance and understanding between people from different linguistic and cultural backgrounds. This day is not about differences but about the connection between people, even though we speak a different languages.
27th September – World Tourism Day
Target audience: traveling enthusiasts
World Tourism Day is not only about getting ready your cameras, fanny packs, and sleeping in vans. Created by the World Tourism Organization (WTO), every September 27, World Tourism Day raises awareness of the need for accessible tourism all over the world. The purpose is to promote the significance of tourism, and its social, political, financial, and cultural worth and value.
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Q4 2023 Calendar With Holidays
It´s the busiest selling period of the year. One of the key factors to have a successful Q4 is to prepare your eCommerce store beforehand: to add demanding products, and launch marketing campaigns and ads. Therefore, it is critical to have a plan for all the biggest holiday shopping events of this quarter.
October Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday sales in October: Canadian Thanksgiving and Halloween.
1st – 31st October – Black History Month
Target audience: people in the UK
Although Black History Month has been celebrated every February in the United States and Canada since 1976, it was not officially celebrated in the UK until 1987. Organized by the activist Akyaaba Addai-Sebo, the first Black History Month was celebrated only in London, but as time passed, the celebration spread across the whole UK. Apart from the dates, it is the same holiday as Black History Month in February.
1st – 31st October – Breast Cancer Awareness Month
Target audience: UK, everyone
It is the most common type of cancer in the world, and all it takes to catch it early is to be aware and start screening at the right age. Whoever and wherever you are, you can play your part in creating a cancer-free world by promoting cancer awareness to your customers or donating to charity.
1st – 31st October – Go Sober For October (Stopober)
Target audience: people in the UK, everyone
Go Sober For October is a campaign based around the Australian non-profit fundraiser Ocsober. The campaign was started in 2013 by Macmillan Cancer Support, one of the largest charities in Britain, and quickly grew very popular, especially across social media. The purpose of this event is to encourage people to quit alcohol for a month and raise funds for people battling cancer.
1st October – International Coffee Day
Target audience: coffee lovers
Humanity has been using coffee for over 600 years in many ways: drinks, candies, medicine, and even as currency! But only in 2014 the “International Coffee Organization” declared October 1 as International Coffee Day.
Owners of coffee stores this is your day! Prepare for it some special offers. And don´t forget to notify your buyers through an email newsletter or other marketing campaign.
Add this date to your eCommerce holiday calendar if you are dropshipping coffee.
1st October – World Vegetarian Day
Target audience: vegetarians
Since 1977 many individuals have been experimenting with plant-based diets, either for variety’s sake or to minimize their animal consumption for health, environmental, or ethical reasons. To commemorate this day, consider running a special promotion or sharing some vegetable GIFs or even recipes on social media.
5th October – World Teacher’s Day
Target audience: people around the world
World Teacher’s Day marks the anniversary of the adoption of the UNESCO Recommendation concerning the Status of Teachers in 1966. It regulates the rights and responsibilities of teachers, their initial preparation, education, recruitment, employment, and learning conditions. Any teacher will feel appreciated for the excellent work they do if they get thoughtful personalized gifts and kind words.
6th October – World Smile Day
Target audience: people around the world
Promote everything that brings a smile and a good mood. Printed stuff, decorations, clothes, and any type of products… seriously anything! Only remember that the World Smile Corporation owns the trademark on “World Smile Day” for launching smiling marketing.
9th October – Canadian Thanksgiving
Target audience: Canadians
Thanksgiving Day has been a holiday in Canada on the second Monday of October since 1957. If you wonder why it is celebrated in October and not in November like in the US, this is because Canadian Thanksgiving is more about thanks for the harvest season, whereas American Thanksgiving is about the arrival of pilgrims.
Thanksgiving is a special holiday when people in many cultures are united, share their traditions and food, letting feel the warmth of dearest hearts. Families cook and eat special meals together. So, again would be perfect to sell Thanksgiving items like dinnerware, food and beverages, cards and you also can join the moment to thank your buyers for their loyalty and support.
10th October – World Mental Health Day
Target audience: everyone
There are lots of options to become a part of this day, starting from selling products with worthy supporting messages, to selling specific treatment stuff and giving to the charity some % of each purchase to any charity of your choice. Many brands offer their products already including inspiring and impactful messages and donations.
16th October – World Food Day
Target audience: food lovers
Sounds weird, isn’t it? Celebrating food simply, and not any kind of specific food. Well, think about it – having food constantly on demand is something humanity only reached recently and even that isn’t reached all around the world.
World Food Day was created in 1979 to recognize food as a right and not a privilege and to draw attention to the plight of the hungry.
16th October – National Boss’s Day
Target audience: anyone who’s ever had a boss
Bosses Day recognizes the hardworking boss overseeing the workplace. On this holiday, office gifts and souvenir products like posters, mugs, and t-shirts are excellent presents. People who are self-employed or freelancing should be targeted as well – they are their own bosses.
22nd October – National Nut Day
Target audience: followers of wellness, lifestyle, and food lovers
Celebrated annually on October 22, National Nut Day was created by Liberation Foods Company to encourage people to choose healthier snack options. It appeared in 2015 as a way to promote the collectives of small nut farmers around the world.
25th October – World Pasta Day
Target audience: Europeans, food lovers
World Pasta Day was established in 1995 when 40 pasta producers from around the world gathered to hold the globe’s first World Pasta Congress. The idea of this holiday is to promote new, healthy, and creative ways to enjoy a pasta meal.
26th October – National Pumpkin Day
Target audience: pumpkin lovers
National Pumpkin Day is an unofficial holiday celebrated annually on October 26. It is a day to honor one of the most beloved and versatile gourds on earth. The pumpkin is not only delicious but also healthy. It is a central element in many fall festivals, events, and contests and is one of the main symbols of Halloween in the US.
31st October – Halloween – One Of The Major Holiday Sales Events
Target audience: people in the Western world
Halloween is the creepiest, most ghostly holiday of all. It became popular in America in the 19th century, brought across by the Irish and Scottish immigrants. From a religious event, it became a major part of the autumn festivities and is celebrated regardless of race or religious background. Halloween is the fourth largest holiday shopping event for online retailers and wholesalers. While its traditions and customs vary all over the world, one thing remains stable: the buyers, despite their nationality and location, shop online to take part in Halloween celebrations.
Use this day to promote a little spookiness to your social media marketing, run a special costume or decorate promotion. Thanks to the high and still rising commercialization of this holiday, this day isn’t only about fun, spooky decorations, costumes, pumpkin carving, and trick-or-treating the neighbors. It is also a great opportunity for store owners and dropshippers to raise their holiday sales and generate profits by selling Halloween products.
This is one of the main holiday sales events in the retail calendar 2023.
November Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday shopping events in November: 11.11 Sale, American Thanksgiving, Black Friday, and Cyber Monday.
1st – 30th November – Movember (Men’s Health Awareness Month)
Target audience: men, but also those who care for their men
A national observance is used to raise awareness about health care for men and focus on encouraging boys, men, and their families to practice and implement healthy living decisions, such as exercising and eating healthy. It means if your store somehow is related to activity, green community, beauty, fitness, and health care niches – add this month to the eCommerce holiday calendar and promote your inventory.
1st November – World Vegan Day
Target audience: vegan lifestyle fans
Not to confuse it with World Vegetarian Day in October.
If you don’t know the difference between vegetarian and vegan: the vegetarian movement comes from a diet that excludes meat, poultry, fish, egg, and seafood, whereas vegan is more of a lifestyle that excludes all animal products.
November seems to be a great time for launching new, plant-loving designs, or promoting eco-friendly products which are safe for the environment.
5th November – Guy Fawke’s Night
Target audience: the UK
Every year on November 5, the United Kingdom celebrates the failed assassination attempt of King James I by a group of Catholics that happened over 400 years ago. Bonfire Night was a more religious holiday with people burning an effigy of Guy Fawkes at first. With the popularity of the 1980s graphic novel “V for Vendetta”, the holiday transformed and grew more popular as a fun celebration.
7th November – Melbourne Cup Day
Target audience: Australians, horse racing fans
A part of a weeklong Melbourne Cup Carnival of festivities and fashion, Melbourne Cup Day is the biggest horse racing event in Australia. Held the first Tuesday in November at Flemington Racecourse, it is a state holiday televised live to about 650 million people around the world.
11th November – Singles Day (11.11 Sale) – One Of The Biggest Holiday Shopping Events
Target audience: all over the world, especially in Asia
Annually on the 11th of November, China celebrates the Singles Day holiday – a kind of anti-Sant Valentine’s Day there. Alibaba, along with other big retailers, converted it into the biggest 24-hour holiday shopping festival that helps single people show their pride in being single by treating themselves to nice dinners and splurging on goods they wouldn’t otherwise buy for themselves. Hence, 11.11. is the biggest sale day of the year, easily surpassing Black Friday and Cyber Monday combined.
This is one of the main holiday sales events in the retail calendar 2023.
11th November – Remembrance Day
Target audience: Canadians, Australians, and British
Remembrance Day, also known as Poppy Day is a day observed in Commonwealth member states on November 11. Celebrated since the end of WWI, Remembrance Day marks Armistice Day – the end of World War I. The event has the same meaning as America’s Veterans Day.
12th November – Remembrance Sunday
Target audience: UK
Remembrance Sunday is celebrated in the UK to honor the bravery of the British and Commonwealth soldiers who fought in World War I and II.
19th November – International Men’s Day
Target audience: men
Observed on November 19, International Men’s Day raises awareness of men’s mental and physical health, promotes positive masculinity, improves gender relations, and supports ethical male role models.
Highlight men’s importance in the world, share a friendly discount on the products for men and look how good it will boost your holiday sales. Ideas can be taken from Father’s Day as an option.
23rd November – American Thanksgiving
Target audience: Americans
Celebrated each year on the fourth Thursday in November, Thanksgiving is one of the most anticipated and beloved days in the United States. Thanksgiving marks a harvest feast shared by the English colonists (Pilgrims) of Plymouth and the Wampanoag people in 1621. The holiday is often the busiest of the year, as family members gather with one another.
While Thanksgiving is a rare celebratory holiday without an established gift-giving component, it is a great opportunity to make a profit by selling Thanksgiving items and related products.
24th November – Black Friday – One Of The Biggest Holiday Shopping Events
Target audience: bargain hunters, holiday shoppers
Whereas Thanksgiving is a day to be grateful for all life’s blessings, Black Friday encourages you to spend as much money as possible. The most well-known story about the event is that retailers marked the day when filled coffers from holiday shoppers helped businesses go from being “in the red” to “in the black.” In the 1980s, Black Friday became synonymous with a day for big deals in national retail. Nowadays, Black Friday is the busiest holiday shopping event of the year.
The week before Black Friday can be as busy as Black Friday itself. Make sure your best-selling products are discounted and promoted. List Black Friday top-selling items and adjust your marketing campaign in advance.
This is one of the main holiday sales events in the retail calendar 2023.
27th – November – Cyber Monday – One Of The Major Online Holiday Sales
Target audience: bargain hunters, holiday shoppers
Celebrated the Monday after Thanksgiving weekend, Cyber Monday is the Internet’s answer to brick-and-mortar holiday shopping. It was Established in 2005 by Ellen Davis, the president of the National Retail Foundation, to encourage people to buy online, meaning that while in brick & mortar stores, the big sales took place a few days ago, the online party goes on. To boost your dropshipping holiday sales, you should prepare your online shop for Black Friday and Cyber Monday in advance.
This is one of the main holiday sales events in the retail calendar 2023.
Popular Products to Sell Online in Winter 2023
Winter is a great holiday shopping season to make money if you own a dropshipping store or eCommerce business. The last month of the most selling quarter of the year opens possibilities to keep making sales with winter products, cold-weather essentials, popular products to sell online, and, of course, Christmas products and other holiday items.
Holidays, vacations, cold weather which makes people adore cozy and warm stuff and places – it’s your biggest engine of progress. Winter is still some time away… But if you haven’t yet started thinking of some good winter products to sell, then it’s time.
December Holiday Shopping – 2023 Calendar With Holidays For eCommerce
Retail calendar – main holiday shopping events in December: Green Monday, National Free Shipping Day, Christmas, and New Year.
4th December – National Sock Day
Target: anyone
National Sock Day was created on December 4, 2016, by a clothing company called Pair of Thieves “to warm our toes with the commemoration of two toe-tapping historical events that happened on this day.” The company donates a pair of socks for every hashtag of #nationalsockday posted on the day, and for every pair of socks purchased, they donate three pairs to those in need.
Add this date to your eCommerce holiday calendar if you sell socks.
Target audience: cookie lovers
The history of National Cookie Day is currently unknown, unlike the history of cookies which dates back to the 7th century CE in Persia. Cookies spread to Europe through the Muslim conquest of Spain. They became common in all levels of society throughout Europe, from royal cuisine to street vendors in the 14 century. And in the 17th century, they made their way to the Americas with the Dutch settlers. Today, it is one of the most popular foods in the US.
7th – 15th December – Hanukkah
Target audience: Jewish community
If you decide to include Hanukkah in your marketing calendar, keep in mind that it is not related to Christmas and that you are familiar with the holiday’s meaning. Even while some families still give gifts, it is a time to spend quality time with your loved ones. Candles, decorations, and other cozy products can be used in your advertisements and campaigns.
8th December – Christmas Jumper Day
Target audience: Christmas enthusiasts and wardrobe fashionistas
Christmas Jumper Day is hosted annually by Save the Children, a reputable charity dedicated to children’s rights, since December 14, 2012, to raise awareness and money for children in need. There is no set date, but it is always on a Friday, a few weeks before Christmas Day.
Add this date to your eCommerce holiday calendar if you sell clothing.
11th December – Green Monday – One Of The Biggest Holiday Shopping Events
Target audience: holiday shoppers
The second Monday in December is Green Monday, which is one of the biggest holiday shopping events in the United States. It’s the day when consumers discover they only have around ten days till Christmas to mail their gifts. If you still haven’t started to promote Christmas and New Year’s products – it’s time.
This is one of the main holiday sales events in the retail calendar 2023.
14th December – National Free Shipping Day – Significant Holiday Sales Event
Target audience: holiday gift shoppers
Free Shipping Day is a national holiday shopping day and a coupon website, FreeShipping.org. It was created in 2008 by Luke Knowles to compensate for delayed shipping at high costs during the December holidays. It became a permanent entry in the holiday shopping lexicon, with more and more retailers joining the initiative.
Join other eCommerce store entrepreneurs in promoting National Free Shipping Day and check if your holiday sales would increase!
This is one of the main holiday sales events in the retail calendar 2023.
23rd December – Super Saturday / Panic Saturday
Target audience: holiday gift shoppers
Super Saturday, also known as Panic Saturday, is the Saturday before Christmas Eve. It is called so to reference its role as the last day of the Christmas holiday shopping season, which starts on Black Friday. Despite the fact that many buyers will visit physical stores, this is an excellent time for online businesses to provide free delivery and advertise “last-chance” holiday sales.
24th – 25th December – Christmas Eve & Day – One Of The Major Holiday Sales Events
Target audience: countries where Christmas is a public holiday
Though this holiday is getting more commercialized from year to year, it is a family holiday primarily. It’s associated with magic moments, family reunions near the Christmas tree, decorations, and warm-hearted gifts.
Christmas isn’t only the most wonderful time of the year but also one of the busiest days of Q4 in the eCommerce holiday calendar. Planning ahead which dropshipping Christmas products you can add to your online store is a key to managing your online business successfully. Especially with an eCommerce boom this year!
This is one of the main holiday sales events in the retail calendar 2023.
26th December – Boxing Day
Target audience: people in the UK, Canada, Australia, South Africa, and New Zealand
Celebrated every December 26th in many countries associated with the British empire, Boxing Day is not about punching opponents. It started as a day to give box gifts to the household staff of Britain’s wealthy elites and give to the needy and less fortunate. But over time, it has transformed into a holiday shopping event of its own.
26th December – 1st January – Kwanzaa
Target audience: African Americans, people in the African diaspora
Kwanzaa is an African American and pan-African seven-day cultural event that celebrates family and community. During the week people burn candles and exchange mostly homemade rather than store-bought gifts. So, if you want to target this holiday, focus your marketing efforts on African cultural values and beliefs.
29th December – Tick Tock Day
Target audience: everyone
Tick Tock Day was created by Thomas Roy, an American film, television, and voiceover actor, together with his wife, Ruth Roy, to remind people to complete everything they meant before the year ends.
31st December – New Year’s Eve
Target audience: people who follow the Gregorian calendar
The last entry in our eCommerce 2023 calendar with holidays is New Year’s Eve. The last day of the year is traditionally celebrated by social gatherings with fireworks. It’s also the perfect opportunity to show your most gorgeous party outfit.
Brands and companies send their customers the best New Year’s greetings, reflect on the previous year, or conduct special deals, generally on things that may be utilized in the event’s preparation or according to the data they collected from the user’s cart.
This is one of the main holiday sales events in the retail calendar 2023.
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Take Advantage Of Holiday Sales With The 2023 Retail Calendar
Every holiday or significant sales event gives a chance to boost sales and increase brand revenue. Use this 2023 calendar with holidays to build a marketing campaign that creates your customers’ interest in your company during each major holiday and ensures them that your website is safe, interesting, and worthy of multiple visits.
I hope we helped you with this eCommerce holiday checklist to see how important it is to start planning your promotions well ahead of time. Of course, in case you want to see progress in sales and create a loyal customer base.
Of course, you don’t have to wait for holidays and should make profits by selling the best dropshipping products during the entire year. But many celebrations have gift-giving traditions and boost sales of related products.
Another thing to note is to ensure that you work with the best dropshipping suppliers. Your customers must receive their orders in time, otherwise, you risk spoiling someone’s holiday and getting negative feedback. Make sure that your supplier can handle the load during the holidays.
Take advantage of our eCommerce Holiday Calendar 2023 – optimize sales during the most significant holiday shopping periods of the upcoming year and enjoy the result!
