Most Profitable Products To Sell On Facebook

17 min read

Notably, Facebook Marketplace is a great selling channel for dropshippers to start their eCommerce business. This is due to the fact that we don’t need any upfront investment and there are no seller limits. However, to be able to see great success we need to figure out what to sell on Facebook. With that said, we need to find and offer the most profitable products on Facebook. 

With that said, in this article, we will go over the top-selling items on Facebook Marketplace (FBM) in 2024. On top of that, we’ll also take a look at how to find hot-selling products on Facebook. So, let’s dive in!

Best Categories & Items On Facebook Marketplace In 2024

As you know, to boost sales we need to find top-selling items on Facebook Marketplace 2024 to be able to cater to demand. Some dropshipping categories sell much better than others based on popular demand on FBM. With that said Facebook Marketplace has a variety of 18 categories to choose from. But, we need to find what sells the most on the Facebook Marketplace.

Same as eBay, some high-demand niches on Facebook Marketplace attract customers. Normally, the most in-demand niches on FBM are home decor, garden & tools, home improvements, and toys. However, there are numerous other profitable niches to start dropshipping in.  

So, here are the top 10 selling categories and the most profitable products to sell on Facebook:

1. Custom Promotional Products

As we all know, customized promotional products cover different groups of consumers. We can sell to corporate organizations that use custom promo products for their events or individuals who want to stand out. Either way, they’ve all made custom products the top-selling items on Facebook Marketplace 2024.

custom promotional products facebook

The following groups from this category are some of the best sellers on Facebook Marketplace:

Customized Pins

Since the pins can be imprinted with the logos of organizations, they are always worn by staff and representatives of the company, especially during various events. Brands use custom pins to promote their business and gain recognition during giveaways. It is also a great way for creative people to emphasize their individuality.

Customized Lanyards

In most companies, employees wear lanyards with badges as a symbol of the brand’s identification. Customized lanyards are printed with company names, slogans, and other information – this is another good way of increasing the company’s recognition. They are a must for all kinds of events – from conferences and concerts to outings, etc. Therefore, there is high market demand for these types of products.

2. Furniture

When it comes to products with high market demand on Facebook shops, furniture is the first thing you should consider. Facebook has a significant number of users who are looking for furniture making these items one of the most profitable products to sell on Facebook. 

Nonetheless, you can make a lot of profits by selling the furniture niche’s top-selling items on Facebook Marketplace 2024.

furniture items on facebook marketplace

The way Facebook operates is when you choose to sell by area or location. So if you find yourself living or selling in an area where there are lots of migrants, renters, or even university students, you will have no problem selling furniture products. 

Stools, chairs, side tables, and bookshelves are some of the most profitable products to sell on Facebook under this category. Lots of buyers are looking for these types of furniture. 

Here’s a small list of what to sell on Facebook in this category:

  • Drawers.
  • Side & end tables.
  • Cubes.
  • Kid Toy Storage.
  • Bookshelves.

Always add the product’s dimensions. Buyers would like to know exactly what they’re buying — in other words, place down on the item description the exact measurements.

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3. Kids Clothing

Next in line, we have kids’ clothing and apparel. It is not uncommon for parents or even grandparents to jump on the chance of getting their children nice clothing. So, there are a lot of top-selling items on Facebook Marketplace 2024 in this niche. You would think that these buyers would prefer to either go to the mall or shop in another marketplace. However, this category is trendy on Facebook Marketplace.

kids clothing items on facebook marketplace

Normally, eCommerce sellers choose to sell items under this category at certain times of the year. These types of products are normally seasonal items (such as winter products or summer products) where there’s a higher peak of sales depending upon the season of the moment.

seasonal products for selling on Facebook
eBay’s Terapeak: Clothing Apparel for Kids & Toddlers.

You can also look into Student Uniforms right before school starts! 


If you plan to sell under this Facebook category year-round, make sure that you’re accurate in your listings and your sales are hassle-free. Be honest about the product, be as descriptive as possible and you will be amazed at how many customers will continue to buy from you.

4. Kids Toys

As previously mentioned, you have a lot of Facebook buyers who are either parents or grandparents. Apart from buying kids apparel, lots of users look for cool baby toys to hand out. 

Notably, people are rarely stingy when it comes to their kids so we can offer high quality toys and mark up the prices. Parents are always willing to drop more cash regarding the best for their kids. Plus, we must ensure our toys are made with child-friendly materials to properly cater to the demand.

kids toys items on facebook marketplace

You can focus on selling soft toys and stuffed animals. Normally those types of toys will not have any copyright claim you might need to worry about when you’re dropshipping. Here are examples of best selling toys.

5. Holiday Season Products

You can definitely take advantage of the big eCommerce holidays celebrated in the US and globally. Just like any other selling platform, there’s always a surge of demand when it comes to items related to the holiday of the moment.

For example, you can source Christmas products by the end of October or at the beginning of November in order to sell them in December.  Use the same concept for the nearest holidays. For example, start to prepare for Mother’s Day, Easter, Father’s Day.

Here is a quick insight into the consumers’ behavior when it comes to seasonal products.

seasonal products for selling on Facebook
eBay’s Terapeak: Christmas Decoration Annual Trend Line.

For example, when we search for ‘Christman ornaments’ on Google Trends, we can see a recurring trend. Each year around the same time there’s a spike in demand for Christmas ornaments. Unsurprisingly, that spike occurs around November, before Christmas. So, it’s safe to say that we can expect this kind of spike around different holidays for their respective holiday-themed products. 

Ultimately, holiday products give us an opportunity to take advantage of the huge demand generated by the holiday itself. Decorations, gifts, specialty items and so much more can build up your product catalog. As such, you can see an incredible increase in sales and profits.

The demand will rise all the way through December. — You can take advantage of this. 

Other holidays you can prepare ahead for are:


We highly recommend you use the eCommerce calendar to plan holiday-related products and marketing campaigns in time.

6. Home Goods

There are some products that have a good demand on Facebook Marketplace. Things like air fryers, bread makers, air conditioner units, etc. Have a high demand over the past year — so you shouldn’t have any trouble getting a good price for these types of items.

However, take into account that some items within this category tend to do better than others. 

home goods items on facebook marketplace

Here are examples of the best selling items on Facebook in this category:

  • Photoframes.
  • Large vases.
  • Light fixtures and/or lamps.
  • Large rugs.
  • Farmhouse-style decorations.

7. Garden Tools & Plants

You can sell plants and garden tools year-round since demand doesn’t decrease for plants even in colder months. Notably, garden tools and plants are some of the most profitable products to sell on Facebook. However, you can expect better sales if you sell them in the spring — they tend to be more spring-seasonal products.

Home gardening is very popular in the US, so Facebook users will be looking for relevant products. As such, it’s not a bad idea to list gardening products to cater to popular demand.

Plants are very popular on Facebook Marketplace as well, they tend to sell pretty well. Especially, since people can keep plants inside their house in winter as well, these items can bring in sales all year long. But if you decide to dropship this kind of product – think twice! We may run the risk of the plant dying until it gets delivered and customers can leave bad feedback. So, ensure you offer plants that can withstand shipping conditions and times.


If you’re going to sell plants, make sure they are not natural. Plastic plants do very well for Office Decorations, for example.

8. Sports & Fitness Equipment

Fitness is always in constant growth. Nowadays everybody is trying to get fit and be healthier. Most Facebook users tend to look for fitness-related equipment on Facebook Marketplace because they can find cheaper options than other marketplaces. 

sports fitness items on facebook marketplace

However, you need to find what sells the most on the Facebook Marketplace in this category. And, it’s best not to offer high-ticket items but rather more affordable products. For example, you can try to sell a pair of dumbbells, elastic bands, yoga mats, or small equipment for the house.

To elaborate, people don’t usually go on FBM to find expensive products, so gym equipment is not a good choice for us to sell. Bigger gym equipment products are more expensive to source and thus, have a higher price point when we list them. So, it’s best to sell more affordable sports and fitness products.

Resistance bands are one of the top-selling items on Facebook Marketplace. A lot of people tend to buy them. Especially when it comes to home workouts which are very common nowadays.

Doorway chin-up bars are also a good option to offer on Facebook Marketplace. 

Furthermore, you can also sell sport related items such as:

  • Footballs. 
  • Soccer balls. 
  • Gloves.
  • Knee pads.

Dropshipping fitness products is one of the most profitable niches in dropshipping.

9. Baby Supplies

Baby supplies are very popular on Facebook. These products are costly on other retail platforms or physical stores, so we can attract customers with better prices. Plus, baby supplies are not only in demand, they are also a necessity for any parent. As a result, this niche will always have high demand all year round.  

baby items on facebook marketplace

To see success in the baby supplies niche, we need to find the most profitable products to sell on Facebook. Some of the most popular baby supplies are:

  • Pack of baby diapers.
  • Baby essentials: Bathroom supplies.
  • Baby gear such as strollers, car seats, high chairs, etc.
  • Baby cribs.

Baby products is one of the most profitable dropshipping niches.

10. Jewelry

When considering what to sell on Facebook, jewelry is a worthwhile category to dive into. Dropshipping jewelry on Facebook can be very profitable since for customers it’s more affordable than shopping at a jewelry store. 

But, to see real success, timing is everything when it comes to dropshipping jewelry. For example, we can really bring in the bank if we offer tasteful pieces for Valentine’s Day or International Women’s Day. 

You can sell small jewelry pieces, such as earrings, necklaces, etc. Nothing too fancy.

11. Collectibles

It’s interesting to find out that there are a lot of people who like to collect different types of products such as: Coins, comic books, stamps, etc.

collectibles items on facebook marketplace

This is why this is a hot category to dropship in when it comes to Facebook Marketplace. You can try to offer the following products:

  • Antique furniture.
  • Coins.
  • Comic Books.
  • Old books.
  • Old postcards.
  • Other antiques (like silverware or dishware).
  • Stamps.

Have you ever considered dropshipping books? Books are an incredibly popular product all over the world, which means your potential customer base is huge.

How To Find Hot-Selling Items On Facebook Marketplace

While there are various ways to research products, the main objective of these methods is to find high-profit potential products. With that in mind, here are the top 5 product research methods for Facebook Marketplace:

Supplier Best-Seller Sections 

First, we can find products on our supplier’s website. To find trending products, we can search our supplier’s best-seller sections. In short, most suppliers have a dedicated section that displays best-selling items. For instance, Amazon Best-Sellers, AliExpress Dropship Center, eBay Trending Items, and Walmart’s Top Selling Items are some examples of best-seller sections.

Google Trends 

Find bestsellers with Google Trends

Another amazing Facebook Marketplace product research tool we can use is Google Trends. To clarify, Google Trends is a data analysis tool that displays trending search queries from the internet. Additionally, it also displays keyword-related and location-related searches. So, we can see how many specific products are trending by using them as keyword searches. 

Google Lens 

Next up on our list we have Google Lens. In essence, Google Lens is an image recognition technology that helps us find product sources and details. With the help of deep machine learning, Google Lens analyzes a product’s image and displays the same product and information based on its relevance.

AutoDS Winning Products Hub

With the AutoDS Winning Products Hub, we access a collection of proven best-selling products. This database of best-sellers can quickly help you find hot products and underlying niches. Plus, it offers in-depth analytics that can give you better insight into a product’s profitability. 

Facebook Ads 

Finally, we can also use Facebook Ads to our advantage to find excellent products to sell. As many sellers advertise their products on Facebook, we can spy on competitors’ Facebook ads to spot winning products. Then, we can copy what products our competitors are successfully selling.

Frequently Asked Questions 

Which Are The Most Profitable Products To Dropship On Facebook? 

The most profitable products to dropship on Facebook are kids’ toys and clothes, home goods and gardening products, and holiday products. However, there are a few other categories worth considering. 

What Are The Top-Selling Items On Facebook Marketplace?

The top-selling items on Facebook Marketplace are drawers, end tables, and lighting fixtures. However, don’t limit yourself to just these items and offer a diverse product range. 

People Are Still Buying From Facebook Marketplace In 2024?

Yes! Actually, more and more people opt to shop on Facebook Marketplace because they can find more affordable products there. So, it’s an excellent opportunity for you to take advantage of to boost your sales.

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Final Thoughts

There we have it! Let’s start dropshipping in these Facebook Marketplace best-selling niches to maximize our sales. Ultimately, this helps us as a guide to figuring out what sells the most on the Facebook Marketplace. However, it’s important to note that we need to offer reasonable prices to remain competitive. Plus, Facebook’s market is mainly regimented by “local demand”. This means that you need to choose a specific location to sell and offer your products. 

By knowing the top-selling items on Facebook Marketplace 2024 we can build a converting product catalog. Now, we can understand what to sell on Facebook to attract the most customers and maximize our revenue. And, to see better success you can check out these informative articles: 

Written by Artem Zmitrovich

Artem is a versatile person with a wide range of knowledge and skills, good erudition. With his technical and soft skills, Artem is always happy to help.

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