Setting up and running an online store is now easier than ever with Shopify. Though it may seem quite expensive for beginners in the e-commerce business, Shopify is a convenient option for those who want to launch an online store quickly.
It’s nice to have the technical side of things already taken care of for you. However, getting your first visitors and sales is a different thing that doesn’t happen instantly (or automatically over time). Generating more traffic and sales through search engine optimization is the next essential step after your Shopify store is set up.
5 Steps to Optimize Your Shopify SEO
1. Keyword Research and Keyword Optimization
Keywords are fundamental to Shopify SEO – think of them as coordinates that tell the search engines exactly where to find specific things and where to direct anyone who is looking for them. So, choosing some of the most popular keywords brings you more customers from organic searches, simple as that?
Contrary to what many bloggers and entrepreneurs assume, coming up with appropriate keywords isn’t that intuitive and self-explanatory. It isn’t about making smart guesses as to what customers are typing into the search box. But it isn’t about simply picking the shopping search engine suggestions and ‘related searches’ results, or finding only the most popular (high-volume) keywords, either. The point of performing keyword research is determining the search queries that will actually work for your business and then modifying the keywords or key phrases you are going to use.
Keyword research tools streamline this process by providing the essential data for the most relevant keyword selection, such as monthly search volume and keyword difficulty or competition. While you can sort of guess the most frequently used search queries for a specific product, keyword difficulty is a trickier parameter. It is an important but often overlooked one that reflects the competition for certain keywords.
While it will be hard to rank for the high-volume keywords, especially in crowded niches, you can choose some ‘in the middle’ and rank higher for these. Moreover, keywords differ basing on the users’ intent, so those that are too general are less likely to convert. Keep in mind that your target keywords and phrases should mostly bring you visitors who are already looking to buy.
Any guide on SEO tips for Shopify store is going to mention that links are an essential ranking factor for SEO. But this refers not only to backlinks leading to your product pages or eCommerce blog from a variety of other resources. Internal links throughout your site have real SEO value, and, similar to keywords, they are beneficial to search engines and visitors alike.
Besides helping both to navigate your site, internal links connecting your content maintain a lower bounce rate, which is another important ranking factor. When you link to other category or product pages, and redirect the reader to the latest posts or previous articles on your blog, visitors are less likely to leave after viewing just one page.
3. Write SEO-friendly and User-friendly Content with Shopify’s Blog
Shopify’s built-in blog feature is very useful not only for Shopify SEO and squeezing in more keywords. Blog content benefits online store owners in many ways: attracting customers, driving sales, retaining visitors on the site longer, and helping build brand awareness and customer loyalty.
Websites that blog have more inbound links than those that don’t, and most consumers prefer learning about a company or business through its blog, not its ads. Blog content is for online store visitors what domain authority is to Google: the more relevant posts and valuable content they see, the more likely they are to trust you and make a purchase.
4. Get Help from Professional Services
This brings us to the next important issue: what to write in your eCommerce blog? Writing for a business blog is different from all that stuff and rants that those who have personal blogs usually post. This isn’t that simple as just reading some advice on ‘how to blog’ online that is abundant but mostly not applicable to business blogging. Perhaps anyone can write a blog post, but it is more challenging to put yourself in your customer’s shoes and figure out what will resonate with your target audience and will help you to increase income.
This is why getting professional help isn’t something to shy away from. It takes some skill to write Shopify SEO optimized articles that leave a good impression and make people feel positive about your business, or, better yet, convince them to buy something and feel good about it. Not everybody can do that or even learn the essentials of these skills. For the same reason, not everyone can create guest posts to get quality backlinks from trustworthy resources that are important for ranking higher with the search engines. Whether you need content for your own blog or backlinks, the services in the United States that create quality articles may turn out to be the most convenient solution.
5. Make an Impression of Being an Expert in Your Field
Writing compelling content greatly depends on demonstrating your knowledge and credibility, so that your readers have a good reason to feel like purchasing something you recommend. Most articles on SEO for Shopify stores discuss making content attractive to search engines, but hardly mention that people prefer to buy from someone they find the most expert-sounding. Therefore, it is important not just to attract attention and provide details about the product or service you offer, but also to establish authority and trust with potential clients. This is also likely to result in closer, long-term relationships with your customers. Read more tips on writing quality SEO-friendly articles at betterthansure.com if you are planning to tackle business blogging on your own.
Keep in mind that alongside keywords, traffic, and ranking, the impression people get of your site’s appearance and content is the second most influential factor for sales (technically), but it often comes before anything else. So, compelling product descriptions and expert-sounding articles are just as important as the essential on-page elements for Shopify SEO.
Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, SEO and marketing.