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Best email marketing services for Shopify

9 min read

The discussion about the usage of emails as a marketing tool continues. Some argue that email marketing is “dying” when other website statistics confirm that it is still a relevant and efficient way to communicate with potential and existing clients. That is why there are email marketing services for Shopify that will increase your statistics insanely.

For e-commerce, email marketing is an important and one of the main tools for working with a target audience and promoting on the Internet. Email marketing is an excellent opportunity for direct communication between the company and the customer. The main goal of this communication is to increase sales and credibility to the company. For example, if you are a writer you can’t just wait when someone asks you “Hey, write my essay free”. You should remind your old clients about yourself. And you can also show your excellent works to attract new clients.

email marketing services

The best services for Shopify email marketing

Email marketing is a great way to take your Shopify store to the next level, increase conversions and sales, and attract more customers. The good news is that this is relatively easy to do. Mailings are easily customizable depending on the goals of the advertising campaign, and the functionality of modern services is wide enough.

The first step in launching an email campaign is choosing a service to start building your mailing list. There are many reliable providers out there, so don’t get carried away looking for the “perfect” one. Your task is to choose the required service based on your needs (the price / required functionality/availability of templates).

Klaviyo, Conversio, and Omnisend are just a few of the services that you can integrate with Shopify. Other popular services include Constant Contact and GetResponse. We will talk about them in more detail below.

So, here is a list of the top 10 email marketing services for Shopify:

1. Omnisend

Omnisend was created for e-commerce and rightfully takes first place in our rating. It is a service for entrepreneurs who don’t want to spend a lot of time creating campaigns. Omnisend offers automation for many processes (browse abandonment, cart abandonment, order confirmations) as well as other cool features like gift boxes, scratch cards, and others.

In addition to email actions, Omnisend allows you to send SMS, push notifications, messages to Facebook and Whatsapp. The service integrates easily with Shopify and provides about 20 email templates. In this app also possible to automatically add products from your store directly to your email.

Omnisend is a service for Shopify email marketing
Omnisend is a good service for Shopify email marketing

2. Klaviyo

This app offers a wide range of features and automation to deep work with your newsletters. This service was created for e-commerce owners. Powerful segmentation tools help build mailing lists and automatically send various email campaigns.

Besides, if you have different online or dropshipping stores in several eCommerce platforms, it can be also useful. Klaviyo can also be integrated with BigCommerce, Magento, Stripe, WooCommerce, etc. This email service also can transfer data to and from Facebook and Instagram to build stronger relationships.

Klaviyo is one of the email marketing services for Shopify
Klaviyo is one of the email marketing services for Shopify and other eCommerce platforms

3. ActiveCampaign

This email marketing service for Shopify involves more complex and advanced processes of automation and segmentation, CRM, SMS marketing. The service positions itself as an all-in-one in email marketing.

Additionally, ActiveCampaign integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, and 850+ other apps.

This email service offers lots of excellent tools for setting up email campaigns for a Shopify store. This list also includes:

  • site messaging,
  • engagement tracking,
  • SMS,
  • segmentation features,
  • email autoresponder,
  • triggered emails,
  • beautiful email templates, etc.
the ActiveCampaign features for Shopify email marketing
The main ActiveCampaign features for Shopify email marketing

4. GetResponse

This is one of the most convenient marketing software platforms that can help you to boost sales, increase traffic and create content for your business online.

So, what can help you to launch marketing campaigns and automate essential tasks? This Shopify email service provides you with:

  1. Integrated email marketing;
  2. Autoresponders;
  3. Landing pages;
  4. Advanced analytics;
  5. Customizable template scenarios do the heavy lifting for you.
GetResponse is one of the best email marketing services for Shopify
GetResponse offers these features on their site

5. Drip

“Make more money with smarter marketing.” is the main task slogan of this Drip email service. This Shopify email service will help you to create your eCommerce brand — from loyalty and retention to customer acquisition. 

Among all the features they offer to their customers, you can find:

  1. Customizable forms 
  2. Automotive e-commerce campaigns
  3. Segmentation and reports  
Drip for Shopify and other eCommerce platforms
The Drip email marketing service for Shopify and other eCommerce platforms

6. MailerLite

MailerLite is our next email marketing service provider. It focuses on simplicity, excellent customer support, and beautiful email designs. It´s a user-friendly service. So, you can easily create beautiful email campaigns for Shopify (and not only), track their results, manage subscribers and unsubscribers, design custom popups and landing pages, etc.

Moreover, A-B Testing, Analytics, email autoresponders, segmentation, image library and many other useful features for digital marketing are available there.

Additionally, it integrates with WooCommerce, BigCommerce, Magento, Stripe, Paypal, Coupon Carrier, etc. Social media integration is present as well. Therefore, it can be useful for your social media marketing campaigns.

MailerLite for building a Shopify email marketing
MailerLite for building a Shopify email marketing and not only

7. SmartrMail

Shopify, WooCommerce, and BigCommerce e-sellers can pay attention to this email marketing service as well. It´s easy and user-friendly. It takes less than 2 minutes to integrate SmartrMail with your Shopify store. And no spreadsheets or imports are needed. This email service can automatically email product recommendations, recover abandoned carts, and welcome your subscribers. Their newsletter builder offers you different beautiful templates, which you can automatically fill with your online products, complete with images, descriptions, and links.

Additionally, automatic cross-sell recommendations for products your customers abandoned in their carts are available. All emails they sent are optimized for mobiles.

8. Sendinblue

This email marketing service for Shopify offers marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads, and retargeting ads. You can also find there email monitoring, email auto-responders, analytic tools, response management, segmentation, social media integration, dynamic contents, image library, and many more.

Besides, Sendinblue is one of the most affordable email services that exist in the market. It also allows you to send 300 free emails per day in their free plan.

An easy Shopify email marketing by Sendinblue
An easy Shopify email marketing by Sendinblue

9. ConvertKit

ConvertKit is an email marketing service for Shopify and not only. Teachable, WooCommerce, and BigCommerce sellers can check this service as well. Additionally, it´s good for creators since you can sell ebooks, music, presets, coaching, courses with their help.

It will leverage your email list to promote online products from your eCommerce store. There you can create an automated sales and follow-up funnel to show your product to the right people with their audience growth and email tools. This email service for Shopify offers an easy way to organize all your customers in order to exclude previous buyers from the product pitch and target the right ones. They also offer a dashboard to see all the data in one place.

ConvertKit for Shopify sellers
ConvertKit for Shopify sellers

10. Constant Contact

Shopify and eCommerce sellers use this email marketing platform to launch an email marketing campaign to engage customers, build an awesome website in minutes, upload products to your online store, generate awareness on social media, or boost sales with Google Ads. Their main focus group is eCommerce sellers. That´s why you find many useful features to boost your digital marketing and sales in this email service platform.

One of the features which they offer and which is highlighted by their users is email deliverability. Besides, they offer an easy drag-and-drop email builder with a rich library of pre-built email templates to customize for your needs and targets. Their email automation includes list-building tools, automated email resend to non-openers, and subject line A/B testing. In addition, social media campaign integration is available.

Final Lines

Unfortunately, the reality of e-commerce is that most site visitors will never return, and most shoppers will not repeat purchases unless you do something to make it happen. A well-built strategy for sending email campaigns for Shopify allows you to keep and retain traffic while staying “in touch” with the client.

Written by Guest Author

This article was written by a guest author. We welcome all Dropshipping experts and professionals wanting to publish their content and have it featured, feel free to contact us.

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