21 Incredible E-commerce Stats From 2018

4 min read

There are several e-commerce statistics conducted by various sectors of the community. These statistics have one common goal – and that is to find out consumer activities that may greatly impact the e-commerce industry. A smart entrepreneur is mindful of these statistics because these statistics can determine the success or failure of his business online.

“Companies recognize the influence and impact that their online presence (via branded digital properties—websites, advertising and social media) has had on their in-store sales growth, and for other companies this sparked the origins of e-commerce retailing. Development in retailing has quickly become greater in scope than either the physical or virtual store.”

— Global Market Fit

If you are running a drop shipping business, you are definitely interested to know if your choice of products is relevant to your specific target market. You also want to know specific marketing ideas that can enable you to reach your target market. Finally, you want to know what your target market is spending on most in your specific niche.

The figures you get can tell you if the business you are pursuing has a potential for growth and sales. The figures will also tell you if it is worth your time or if you would rather look another way. After covering Black Friday statistics with an infographic, we wanted to explore the entire year!

Interesting E-commerce Statistics 2018

Businesses from various avenues including market researches are wanting to understand consumer activities within their particular social networks. In this post, we have put together relevant statistics for retailers and drop shippers alike. These statistics can help you determine if you are on the right track to achieving your goals. Here is an interesting collection of statistics collated from all over the internet for the serious online seller in 2018.

Global Online Spending

1. The Global sales online as recorded in 2017 is at US$2.3 trillion or a whopping 10.2% of retail sales in total. It has surpassed the expected sales for 2017 at 8.2%. This year 2018, the estimated online retail sales worldwide is at 8.8% and is expected to reach 17.5% by 2021.

Shopping Cart Statistics

2. The shopping cart abandonment rate globally is at 75.52%. Shopping abandonment impacts conversion rate and costs e-marketers considerable amount of expense.

source: See interesting stats on Shopping cart abandonment

3. In 2018, there will be more consumers using cards to make payments upon check out versus the use of e-wallets. The chart below shows 48.8% card payments versus 31.2% e-wallet payments.

image source: Statista

Consumer Buying Influences

4. Consumer purchasing influences via online reviews. 97% of consumers are reading online reviews prior to making a purchase.

5. Facebook local store search. 43.4% out of 500 consumers in the United States consult Facebook for local store search.

6. Social media buyer influence. 78% of 12000 respondents said that posts by companies they follow on social media impact their purchases.

7. Word of mouth buyer influence. 81% of consumer purchases are influenced by friends

Top Online Category Purchasing

image source: Nielsen

8. Fashion, there are 61% of global consumers who claimed purchasing products related to fashion in 2018.

9. Travel, there are 59% of global consumers who claimed to be purchasing travel tickets and travel products in 2018.

10. Books and Music, there are 49% who claimed to be making purchases in this category.

11. IT & Mobile, 47% claimed to be purchasing IT and mobile products in 2018.

12. Event Tickets, 45% have claimed to be purchasing event tickets also in 2018.

13. Users per age group. The millennials are still on top of the list of top digital buyers with 26.1% users in the age range of 25 to 34 years.

14. Users per gender. There are more female users at 54.1% versus male users at 4.9%.

15. Users per income. More users are coming from the medium income group at 35%.

A Recent Look At Global e-Commerce

With the recent Black Friday and Cyber Monday events across the world, Statista has come up with the latest statistics in Global E-commerce.

16. The global eCommerce market revenue in 2018 amounts to US$504,582m

17. It is expected to show an annual growth rate of 7.8% that could amount to US$735,358m by the year 2023.

18. The largest segment that hit the market in 2018 is toys, hobby & DIY having a market volume of US$152,912m followed by fashion, electronics & media, furniture & appliances, and food & personal care.

image source: Statista

19. The recorded user penetration is at 78.8% with 259 users. It is estimated to reach 80.4% come 2023

20. The average revenue per user or ARPU in 2018 within the eCommerce industry hit US$1,952.11.

image source: Statista

21. China generates the most revenue in 2018 with a market volume of US$636,087m followed by United States US$504,582m, United Kingdom US$86,450m, Japan US$81,693m, and Germany US$70,345m

image source: Statista

There’s quite a lot of statistics surrounding the e-commerce industry. With these, you can make better and wiser decisions. Let the number inspire you to grow your online business. Do you have any relevant stats that others ought to know? Share it with us in the comments below.

Written by Michelle Ofiana

Michelle is a marketing expert, she is a content curator for the DSMagazine since 2016 she is producing e-commerce related content for drop shippers around the world via multiple channels including the DSMagazine. When not working to keep drop shippers up to date with the most recent news, Michelle loves to sing, dance and take care of Feline, her cat.

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