social commerce platform

Social commerce platform is a trending marketing & sales solution among eCommerce and online brands that have gained popularity in recent years.

Brands and businesses are actively looking out for solutions to integrate social shopping into their brand campaigns. Since the social media commerce market capitalization is around $500 billion in 2021. It is expected to grow up to $3500+ billion in the next 5-7 years globally.

A social commerce platform doesn’t necessarily have a defined meaning; instead, they allow brands and businesses to sell products and services with the help of social media platforms, content, and elements.

Traditionally social media was used as a marketing tool to increase eCommerce conversion rate and sales.

But things have changed, with social shopping,  users never have to switch their platforms. The entire procedure of exploring the brands’ products to look at the details and finally, check out; everything’s done without leaving the social platform.

It all starts with brands uploading posts pinned with shoppable tags. Whenever the users come across these posts, they tap on the product they like and click on the shoppable tags. A few easy steps navigate them to the checkout page.

Now social commerce platforms enable brands to expand social shopping possibilities beyond social media platforms. It allows brands to create and publish shoppable social galleries on their website, email campaigns, eCommerce stores, and more.