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Best Dropshipping Halloween Products for 2020

12 min read

October is around the corner, so now is the perfect time to prepare your online store to dropship Halloween products.  

Thanks to the high and still rising commercialization of this holiday, this day isn’t only about fun, spooky decorations, costumes, pumpkin carving, and trick-or-treating the neighbors. It is also a great opportunity for store owners and dropshippers to raise their sales and generate profits.

Our team has investigated various eCommerce trends, surveys, data from big retailers and wholesalers, and nailed down the list of the best selling Halloween products and related sub-niches for 2020. We will also share with you what you need to consider in preparing your online dropshipping store for this autumnal holiday. 

Should I dropship Halloween products in 2020? 

Yes, just like any other retail business, dropshipping sellers can gain more traffic of potential buyers by offering Haloween related products. Moreover, if your store would offer a combination of Haloween-related products together with general products, they will all enjoy increased traffic from the fact you are riding the trend wave of the Haloween traffic.

If you are an owner of Shopify, Amazon or eBay store, experienced dropshipper or aspiring eCommerce entrepreneur, you should know that most of the sales online are made during the eCommerce holidays in Q4 and the 1st week of Q1. Halloween the what opens this holiday season.

Speaking more precisely, Halloween is the fourth largest holiday shopping day for online retailers and wholesalers. While its traditions and customs vary all over the world, one thing remains stable: the buyers, despite their nationality and location, shop online to take part in Halloween celebrations. 

Last year, only in the U.S. market, a total of $8.8 billion spendings was spent on Halloween products, according to the National Retail Federation’s (NRF) annual survey. In the meantime, the estimated sum in the United Kingdom was 419 million British poundsAn average American will approximately spend $92.12 (4$ more than last year) on its celebration in 2020, which makes Halloween one of the most affordable holidays in the year (in comparison with the costly Christmas or Thanksgiving). Well, it is the secret of its popularity.

NRF's Annual 2020 Halloween Spending Survey statistics
Source: NRF’s Annual 2020 Halloween Spending Survey 

Halloween 2020 and Covid-19

Undoubtedly, this year festivities will be drastically different from the previous years, but still they…will take place! People are finding more creative ways to safely celebrate this popular holiday. 

For example, the latest surveys in the United States show that 70% of mothers are going to celebrate Halloween 2020 considering the social distancing and all safety precautions.

Besides, it’s worth mentioning that the pandemic triggered an incredible growth of  online selling businesses. It has accelerated consumers’ shift toward ecommerce by five years. In case you hesitated weather to start dropshipping business or not, all doubts aside…It is the right time for new online beginnings.   

It’s recommended for reading: eBay Drop Shipping Automation Course (FREE) 2020

Taking this into account, it might be profitable to dropship Halloween items this year. Now let’s check which Halloween products are best selling in 2020.

Popular Halloween Products and Sub-niches

Obviously, we will speak about seasonal, themed products, which demand is limited in time. So you don’t need to keep those listings during all year in your online store. It’s always recommended to prepare a dropshipping store for any holiday 1-2 months beforehand. However, don’t be too quick to remove the Halloween items from your shop right after the holiday. Why? The reason is simple: the statistics show that a certain group of shoppers still buy the thematic products 2 weeks after the holiday is over since they want to save some money.

All trendy Halloween products can be generally grouped in the following sub-niches: 

Halloween shopping sectors by NRF's Annual 2020 Halloween Spending Survey
Shopping sectors for 2020, according to NRF’s Annual 2020 Halloween Spending Survey

1. Halloween costumes

It’s impossible to imagine this holiday without dressing up. This group of selling Halloween items covers all the ages and can be spooky, funny, creative, heroic, or actually anything.

In any case, 47% of men and 45% of women are planning to dress in costumes in 2020 and, expectedly, to spend $3.2 billion on them, so you can definitely add some festival outfits to your online store.

Which Halloween costumes to dropship in 2020? 

Above all, the most selling Halloween costumes choices for adults, children and pets in 2020 are: 

RankChildren PetsAdults 
1Princess Pumpkin Witch 
2Spiderman  Hot dogVampire
3SuperheroSuperheroCat
4GhostCatBumblebee
5BatmanBumblebeeGhost
6WitchGhostPirate
7VampireDogZombie
8Frozen (Elsa, Anna)WitchNurse
9PumpkinDevilPrincess
10CatBatDoctor/Spiderman
TOP 10 popular Halloween costumes for adults, children and pets in 2020

By listing the items of this group to your dropshipping store, you can pay more attention to the adult costumes, since they are selling best according to statistics. Children’s outfits are going right after them. However, the dog’s Halloween costumes are getting trendy in general and especially in the UK market:

ZIK Analytics results for the Halloween dog costume
ZIK Analytics results for the Halloween dog costume in UK (6 possible buyers per 1 listing)
Walmart Halloween pet costume examples for dropshipping
Walmart search results for Halloween pet costume

2. Halloween Party Masks   

Halloween mask example

The masks can be an addition to the Halloween outfits or can be used as a costume by itself. In general, this type of product is selling well on eBay: 

ZIK Analytics results for the Halloween mask
ZIK Analytics results for the Halloween mask

This sell-through rate means that on average one eBay listing from the 1st search page receives 49 sales.

The reusable and washable masks, which help to stay safe during the festivities, diversify the traditional scary accessories in the 2020 market:

Halloween reusable masks on Aliexpress as suggestions for dropshipping
Examples of this item on AliExpress

3. Halloween Decorations 

This is another big selling group of items that is expected to get $2.6 billion spendings in 2020. According to the surveys, 61% of women and 46% of men are going to decorate their homes this year.

This sub-niche covers a huge amount of products for indoor and outdoor décor. For example, LED lamps, pumpkin lanterns, candles, thematic straws, fake spiders, different inflatable items, Halloween pillow cases, tablecloth, etc.:

Google trends for Halloween decoration items
Google trends for Halloween decoration items

For example, Halloween Pumpkin Pillow Case is one of the selling items from this group. There are around 9 possible buyers per 1 listing on eBay, while the majority of its sellers get 69 sales per such a product in total, one seller managed to sell it 405 times:  

ZIK Analytics product research for Halloween Pumpkin Pillow
ZIK Analytics product research results

4. Candy plus Candy Accessories

Candies are the absolute winner among the Halloween popular products. The highest percent of the interviewees indicated that they would buy candies. Despite the social distancing, trick-or-treat along with trunk-or-treat will happen this year. So adding some accessories for Halloween candies (such as a bowl, bag, holder, bucket, etc.) to your dropshipping shop might be a good idea: 

Halloween Candy Accessories on Amazon
Example of these products on Amazon

5. Halloween Accessories

Retailers and warehouses offer the opportunity to customize Halloween costume with a variety of different accessories: 

Sections for Halloween costumes extra on Target
Example of this option on Target

The feather false eyelashes are an example of the selling Helloween product in this group:

feather false eyelashes as selling Halloween product for dropshipping

6. Halloween Jewelry

Halloween pendants on Amazon
Amazon Halloween pendants example

The advantage of these products is an affordable price and the possibility to combine it with different costumes. On the other hand, some accessories (e.g. gothic collars) can be used in the regular time as well.

For example, Halloween pendants on average get 8 possible buyers per 1 eBay listing: 

Zik Analytics product research for best selling Halloween product - pendant
Zik Analytics product research results

7. Halloween greeting cards

Sending a greeting card for the holiday is another nice Halloween tradition. The products of this sub-niche have fewer possible buyers on eBay than, for example, costumes. In total 40% of shoppers are willing to buy a greeting card in 2020. Nevertheless, if your shop is built around the related niches, you may want to consider selling greeting cards as well.

Halloween greeting cards on Walmart
Halloween greeting cards on Walmart

8. Halloween Supplies

Though only around 25% of men and 19% of women want to through/attend a Halloween party this year. Party supplies are worth being added to your online shop. This sub-niche covers everything useful for a big party or a modest family dinner: tableware, cups, straws, games, pumpkin carving kits, etc. 

Halloween Party Supplies products on Amazon
Example of these popular products on Amazon
Trending Halloween products for party on Aliexpress
Example of the party supplies on AliExpress

For example, you can consider selling a trendy Waterproof LED Ice Bucket. This product isn’t saturated yet on eBay and it has a demand on other e-commerce platforms as well:  

Waterproof LED Ice Bucket as a trending Halloween product

In addition, the Halloween photo booth sets can make any party even more fun. You can list a few of them as well: 

Halloween photo booth set items on Walmart
Halloween photo booth sets on Walmart

Few more useful lines…

We’ve presented our list of the trending Halloween products and sub-niches that can help to boost the sales in your dropshipping store.

Now knowing the trends, you can start to dropship these Halloween items. In doing so, double check the shipping time of your suppliers and their reliability to avoid bad feedbacks due to late delivery. Besides, you can create a holiday atmosphere in your shop by using the Halloween template design. DSM Tool drop shipping software offers such a possibility. Check it out!

We wish you a Happy Halloween and a lot of sales during this autumnal holiday. 

Written by Diana Velyka

Diana joined DSM Tool in 2019 as a Customer Success Manager and helped thousands of e-commerce owners to run their online shops. Today, she is a part of the content team of Dropship Academy where she focuses mainly on the drop shipping research to help the global entrepreneurs start and grow their businesses. In her free time, she enjoys traveling the world, playing the guitar and learning languages.

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