When I only started eBay dropshipping I’ve spent hundreds, maybe thousands of dollars on courses and education. I’ve also spent hours of trial and error, there is no easy way to success, but you already know that right?
It took a long time, but I always knew that eBay dropshipping is the business model that would allow me to take the first steps in building my digital marketing online business. Since I have built my eBay stores together with my brother who is a technology expert and a developer we were able to also create software to help us with our daily tasks which are called DSM Tool.
The success we’ve had inspired us to create a new business that will not only make us a new income channel but also help others. This is why I decided to write the secrets of how to hack the eBay search engine and generate sales.
What is eBay SEO? – Cassini
eBay is a search-engine based website, you go in, you search for something and you get results sorted by pages. SEO or Search Engine Optimization is a technique used by digital marketing experts where they try to rank their products to the first page of the search results of a keyword.
Screenshot from eBay.com
The official name of the search engine of eBay is “Project Cassini”. It is a very advanced very complex to understand. For example, it dynamically changes the rank of the products on the front page for every search depending on both who is selling the product and who is trying to buy the product. Different products can appear to different buyers and your success as a seller, in general, can dramatically affect your ranking.
How to Become an eBay SEO Hacker
In order to be able to become an eBay SEO hacker, you must think differently from other people. Most people are linear thinkers, they think that if they do A then B should be the result of it. Successful eBay SEO hackers understand that there are many parameters that can bring results and that each parameter affects all of the others.
Event oriented thinking vs. systems thinking, explanation and image by Kurosch Khazaeli
The Parameters for eBay SEO Success
Preparation – Any product that you can think of has a life cycle. Think of stores you used to visit in your childhood that doesn’t exist anymore. Now think of stores that did last until today. Do they sell the same products? Most likely they have constantly kept finding new trending and successful products to sell.
Hacking eBay SEO starts with planning what to sell. As you plan what to sell you are future to use the two most popular techniques: The first is called “Sniping” which means finding other sellers who are successful and copying their best selling products to your store. The second is called “keywords ranking” which is finding keywords that have low competition and tying to match similar products to the best sellers for those products.
Optimization – The word used in digital marketing to describe your potential buyers is “traffic”. Understanding how the traffic for your products behaves is key to your success. If a product of yours is being viewed by many people but isn’t getting purchased, it might be lacking information that your potential buyers are missing.
Moreover, every new eBay account has a limit of only 10 products it can publish, and later as you grow you start paying “insertion fees” for the products in your store. If you don’t optimize, you are burning your profits.
Performance – eBay is constantly looking at your performance. From how many people are actually buying what you try to sell them when they view your product to how many of the tracking numbers you’ve been uploading on time. In the eye of the buyer they don’t but the product from you, they buy it on eBay. So your performance is eBay’s performance, and they like it to be in good standards.
The eBay seller dashboard shows most of your performance parameters, but a true eBay SEO hacker knows that there are other, hidden parameters that can affect your performance as well. For example, as soon as you start selling one product, other products are getting more views as well.
So performance requires constant optimization, and optimization requires constant preparation. The success isn’t built in one day, actually, I myself have failed a few times. I’ve spent hours on trying to build my business the right way and ended the month with no profits.
Damn, I was lucky to do eBay dropshipping where there is no upfront investment, so on the way to success, I didn’t have to risk my savings or take a loan. Putting your family and the people you love at risk by using the money you didn’t earn to build an online business for the first time is just not right to do, don’t you think?
How to Build a System for Success
Building a system for success requires you first to commit to the process. You have to believe that you can do it. Many people fail to do dropshipping, many people don’t manage to figure out the systematic approach that is required to hack eBay SEO and many people just don’t care about their customers (they fail the “performance” stage).
You can see them in comments on Youtube videos and angry Facebook posts. They will keep saying that eBay dropshipping is dead (I hear it since 2015) and that you can’t make money online. Don’t get me wrong, if you see an advertisement that shows a beach and a cocktail you are being lied to (otherwise what am I doing writing this article instead of drinking a White Russian in a casino in Vegas?).
The system for success requires dedication and it requires to invest some of your time in learning, no matter if you only have one hour or ten hours per day. It also requires you to lower your expectations because it can take some time before you start seeing profits, time is probably the number one factor for frustration for those who fail in making money from eBay SEO hacking.
Why is it so important that you will commit? Mostly because eBay dropshipping is only the beginning. As you grow and start understanding how traffic works, how to plan, optimize and measure performance for your eBay store a world of new opportunities will open up for you. You will be able to start giving services for other eBay sellers, start selling on your own website using Shopify or even manufacture and own your own brand and sell it on Amazon.
A Secret Method to Grow your eBay Store Success Faster
Buyers trust sellers who have positive feedbacks on eBay. eBay themselves tend to rank higher sellers with more feedbacks. When you have low feedbacks count you might still appear to some people in the search results because eBay is giving you some of its traffic to test how well your product performs. So the more positive feedbacks you get, the more exposure you get from eBay.
When I just started selling on eBay I had some positive feedbacks that I got from other sellers when I purchased stuff on eBay over the years. That was so awesome, I didn’t even think that because I was first buying on eBay I will already have a head-start. But when I opened my second eBay store I had no feedbacks at all.
So I decided to spend $10 on purchasing products that cost less than $1 including shipping. I think I made it to 25 products or so, which gave me almost 25 positive feedbacks since I paid immediately with no problem. But I wanted to double my feedback count, so step by step as my selling limits on eBay raised I started to also list those products I purchased for a very low price, I used the profits I made on other products to cover the shipping costs and that’s how I gained some more sales and more positive feedbacks.