Have you heard about eBay VeRO? Some beginners in eBay dropshipping might not hear about it yet. But let me tell you, you should really pay attention to this topic or otherwise, you can get your eBay account restricted or suspended forever.
In this post, we will show you everything you need to know about the eBay VeRo program and share the best dropshipping practices on how to avoid VeRo infringements.
Here is our CEO and Co-Founder, Kfir Shapira with more about this topic:
What Does eBay VeRO mean?
So, what is actually eBay VeRO? VeRO is an acronym for the Verified Rights Owner. It is a program to authorize the intellectual property rights owners and authorized representatives of a certain brand to report eBay listings that may violate or undermine those rights.
To understand it deeper, let us clarify the meaning of intellectual property. Intellectual property is work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc. So, if we put it on an eBay perspective they don’t allow us to post or sell a product included in the list of VeRO participating brands unless you obtained the authorization of the intellectual property rights owner to do so.
If you’ve already received a message from eBay tackling the same subject or you have questions about why eBay removed your listing, I can suggest you contact eBay customer support for more information.
Examples of VeRO Infringements Based on eBay:
Altogether, the eBay VeRo program is targeted to protect intellectual property. This service is available only for the right owners and their authorized representatives. Only they can report the violations, which, in a consequence, will be reviewed. If you dropship on eBay or sell there, you need to be aware of the next types of eBay VeRO Infringements in order to protect your store:
|Trademark infringement||It concerns the usage of the trademark (a unique sign such as a name, word, phrase, logo, or symbol) which creates the confusion of the original products of the company with those of another.|
|Replica and counterfeit||Selling counterfeits, fakes, or replicas of brand-name items are illegal.|
|Brand name misuse||It’s prohibited to use the brand names in the listings unless you have authorization from the distributor.
However, it is possible to use the words “compatible with“, “fits“, or “for” before the brand name if you sell non-branded products related to the brands (like a case compatible with iPhone).
|Logo misuse||It’s not legal to use the unauthorized by owner logos or very similar logos to the branded one.|
|Warranty||Misrepresentation of an item’s warranty is also unlawful. You should never misrepresent the information related to the warranty of a product. Read the product’s warranty carefully before mentioning it in your listing.|
|Copyright infringements||Copyright protection prevents others from using the work without the author’s permission. For example: using someone else’s image or description or selling unauthorized copies of media products, software, or paintings without authorization violates copyright laws.|
|Design right (Europe, Asia, Australia, and New Zealand only)||Design right applies to the way something looks, the shape and configuration of a product, but not its functionality. For example, using the same shape and material to create a lookalike-designed sofa.|
|Patent rights (Europe)||A patent is a specific set of rights granted to inventors, giving them the right to exclude others from making, using, and selling their invention. Patents are registered with each region’s patent and trademark office.|
|Parallel imports||Some products can be sold only in a particular market or country. The sale of these products into another country or market could violate trademark or copyright laws. If you sell internationally double check if your items are not subject to copyright in the countries in which you are selling.|
Let me highlight that if your listing allegedly violates VeRo, and it was already reported, eBay will remove it as soon as possible. They will not contact you preliminarily. The constant violations of eBay Vero can lead to the permanent suspension of the account. Hence, it is important to know how to avoid sourcing the VeRo items on eBay and where you can check the eBay VeRo list.
Click here to see the list of VeRO participating brands.
The Truth About the Official eBay VeRO List
The list of brands is not comprehensive of all brands with Intellectual Property rights nor is this a complete list of all Rights Owners currently participating in the VeRO program.
I have personally supported a lot of eBay sellers before that posted a VeRO product although it hasn’t been on the list. The note, included above, is the same statement eBay gave on their own VeRO article. This simply means that the list is not complete so there are other intellectual property rights owners that participated in the program but are not yet included in the list.
Additionally, you can see that your listing was removed from your eBay store, but similar listings from other sellers still exist. It can mean that the right owner hasn’t yet reported other listings or they are different from your listing in an unobvious way.
How to Avoid Sourcing VeRO Items?
So, what should you do now? And more importantly, how will you prevent this from happening again? Those are good questions, please allow me to share with you some best practices that can help prevent the eBay VeRO infringements. Full disclosure: there is a new way to reduce the chance of such violations right below the list.
- When sourcing a branded item, always make sure to check if the brand is in the official VeRO list, be very strict about not publishing items that appear in the VeRO list.
- Once in a while, choose a batch of random items and make sure that their brand name is not on the VeRO list. Items could be on your store for months and sell well before they get marked as a violation.
- While it’s very hard to tell – simply try to avoid listing branded items, the trend of private-labeled brands causes a growing risk potential for VeRO violations.
Layered VeRO Protection – DSM Tool 3 Layers
The list above is almost impossible to accomplish manually. This is why using a drop shipping software with VeRO protection layers that handle the risk for you is almost a prerequisite in today’s drop shipping ecosystem. Well, DSM Tool has 3 layers of protection for brands and products that violate the eBay VeRO program.
Layer 1: Official VeRO Blocking
When using the eBay drop shipping lister of DSM Tool, it detects every item that also appears on eBay’s official VeRO list and blocks it from ever getting published.
Layer 2: Reported VeRO Brands
The dropshipping community might seem to one as a competitive field, but actually, without each other, we all could not progress. Learning from each other’s experiences is an essential part of growing our online businesses. The second layer of VeRO protection is of brands that were reported as risky by other dropshipping sellers.
If by any chance you encounter a VeRO product, help the dropshipping community and report it. We will verify it and assign it to the VeRO brands that we have on our database so that in case you or anyone else will try to list an item of the same brand, the system will automatically block it. To report, just go to Price Monitor of your DSM account and click on “Report on VeRO” button.
The brands reported by other users could also be blocked from publishing via the lister settings. If you are an authorized representative of a specific brand you wish to list, you can disable it. To do that, just go to the Settings of your DSM account then go to Lister Tab from there you will find “Block VeRO brands reported by other users”, all you need to do is to turn the slider to OFF.
If you want to block the VeRO brands reported by other drop shippers, just turn the slider to ON.
For both layer 1 and layer 2 protections, you will receive the following error when trying to list an item with a brand name in the blacklist:
Layer 3: The VeRO Scanner
As mentioned above, eBay can mark the products as a VeRO violation even a long time after you listed them. In order to save your precious time looking for such products and violations, just check your Dashboard page alerts in your DSM Tool for the VeRO alert. That’s an alert generated by a scanner that checks your existing item brand name and locates VeRO brands. Clicking on the alert will take you to the price monitor showing the list of products that are in risk, so you can take immediate action.
Stay Protected While Sourcing Products with Our Chrome Extension
You can also install the DSM Tool for Chrome extension which detects VeRO brands at the supplier’s website directly as you collect items from your dropshipping supplier store.
Join the Effort – Tell Us What Do You Think
How to make sure your account stays safe in the ever-changing drop shipping ecosystem? We would love to hear from you guys! Do you have any more best practices you are using to keep your account safe from violations? Comment below!